Transcript Market leader

暨南大学外招生《大学英语》教学课件
College English Course for Overseas Undergraduates
JNU QUALITY COURSE
暨南大学外国语学院
MARKET LEADER
体验商务英语
综合教程第三册
a new language course for tomorrow’s business leaders
intermediate Business English Course Book 3
JNU QUALITY COURSE
暨南大学外国语学院
MARKET LEADER BOOK THREE
JNU QUALITY COURSE
暨南大学外国语学院
ML Book three unit nine overview
Starting up
& quotation
Listening
making loans
Reading
financial
disasters
Vocabulary
not available
Language review
trends
Skills
dealing with figures
Case study
Angel Investment
JNU QUALITY COURSE
暨南大学外国语学院
Textbook-- page(70-77)
4
Unit nine Money
Lesson one
overview
skills: Dealing with figures
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Unit nine Money
Group work:
note as
many words
as you can
think of
connected
with money
暨南大学精品课程项目
Borrow lend save spend
Earn marry
pocket big easy paper
Credit Cash Currency
外国语学院大学英语教学部制作
Lesson one
Comment on the following sayings, quotations and proverbs
about money:
Unit nine Money
Money talks they say. All is ever said to me was “Goodbye.”
Remember that time is money. (Benjamin Franklin)
The love of money is the root of all evil. ( The Bible)
When it's a question of money, everybody is of the same
religion. (Voltaire)
Happiness is not in the mere possession of money; it lies
in the joy of achievement, in the thrill of creative effort
(Franklin D. Roosevelt)
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Starting up
Vocabulary:
Unit nine Money
Approximately 近似地，大约地
Bank statements 银行结单
Receipt
收条，收据
Charity
慈善（机构）
Give away
赠与，送给
Owe
欠（钱，债）
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Vocabulary:
Unit nine Money
Decimal 小数
Ff 法郎（French Franc)
Urban 城市的，市内的
Takeover bid 收购（出价）
Stake股份
Impressionist 印象主义者，印象派画家
Auction 拍卖
All –time record 空前记录
Registration 注册，登记
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Vocabulary:
Prince alwaleed bin Talal
Unit nine Money
沙特阿拉伯王储阿尔瓦利德·本·塔拉尔(总资产: 237亿美元)
The Saudi prince 沙特王子
Netscape Communication网景通讯公司
Claude Monet(1840-1926)克洛德·莫奈
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Write all the numbers and symbols in full,
according to the way they are pronounced
Unit nine Money
EuroDisney:
Ff4.6bn:
four point six billion francs
22,000:
twenty-two thousand
2015:
twenty fifteen
or two thousand and fifteen
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Write all the numbers and symbols in full,
according to the way they are pronounced
Unit nine Money
Yule Catto
£240m:
32p:
10%:
274:
8p:
225p:
two hundred and forty million pound(s)
thirty-two pence (or p)
ten percent
two hundred and seventy-four pence
eight pence
two hundred and twenty-five pence
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Write all the numbers and symbols in full,
according to the way they are pronounced
Unit nine Money
$400m:
5%:
$300m:
1%:
$150m:
5%:
Prince invests:
four hundred million dollars
five per cent
three hundred million dollars
one percent
one hundred and fifty million dollars
five percent
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Write all the numbers and symbols in full,
according to the way they are pronounced
Unit nine Money
1870:
£3.8m:
12.4%:
Monet market
eighteen seventy
three point eight million pounds
FT sales record
twelve point four percent
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson one
Skills: Dealing with figures
Write all the numbers and symbols in full,
according to the way they are pronounced
Unit nine Money
10.4%:
991,800:
898,400
New car registrations:
ten point four percent
nine hundred and ninety-one thousand
eight hundred
eight hundred and ninety-eight thousand
four hundred
暨南大学精品课程项目
外国语学院大学英语教学部制作
Unit nine Money
Lesson two
language review
listening: making loans
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Language review: trends
Vocabulary:
Unit nine Money
Make a loss 亏损
Go through 经历，经受
Plummet 骤降，爆跌
Triple
增至三倍
Fluctuate 波动, 涨落
Peak
达到最高点
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Language review: trends
Vocabulary:
Unit nine Money
1
Decline, decrease, fall, drop
2
4
double
2
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Language review: trends
Vocabulary:
Unit nine Money
3
fluctuate
4
Gain, improve, increase, rise
5
6
4
halve
Level off
2
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Language review: trends
Vocabulary:
Unit nine Money
7
8
plummet
peak
10
9
rocket
recover
11
6
triple
2
暨南大学精品课程项目
外国语学院大学英语教学部制作
Language review: trends
Lesson two
Which of the following verbs also have noun forms?
Unit nine Money
Verb
Decline
Decrease
double
Drop
Fall
Fluctuate
Gain
Halve
Improve
Increase
Noun
A decline
A
decrease
a
doubling
a
drop
a
fall
a
fluctuation
a
gain
a
halving
an
improvement an
increase
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Language review: trends
Which of the following verbs also have noun forms?
Unit nine Money
Verb
Level off
Peak
Plummet
Recover
Rise
Rocket
triple
暨南大学精品课程项目
noun
A leveling off
A peak
A plummet (hardly )
A recovery
A rise
A rocket (never)
A tripling (infrequent)
外国语学院大学英语教学部制作
Lesson two
Language review: trends
Unit nine Money
Task E (key)
1 always drops/ have always dropped
2 rose
3 plummeted
4 had recovered/ recovered
5 have gone up/have been going up
6 will probably reach/are probably going to reach
7 rose
8 have increased
9 are still going up
10 will decrease/are going to decrease
11 level off
12 will improve
暨南大学精品课程项目
外国语学院大学英语教学部制作
Listening: making loans
Lesson two
Listening 9.3
Vocabulary:
Unit nine Money
Individual 个人
Frankly 坦白地
Demonstrate 展示，证明
Brash 仓促，性急
Be well prepared 准备充分
Repay the money 还钱
A quality business plan 好的经营计划
Be capable of 能够
Logical thought process 合乎逻辑的思路
Intuition 直觉
It doesn’t sound right 听起来不对劲（不妙）
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Listening: making loans
Unit nine Money
Listening 9.3 answers to task B&C
Intuition
The
The business
individual
If it doesn’t
Can
Areitthey
provide
sound
prepared?
right,
the means
itDo
probably
they
of
repaying
isn’t.
know what
thethey
money
want?
thatDo
it has
theyborrowed?
understand
Does
whatthe
is required?
business plan
Can demonstrate
they explain with
this?
Does
clarity
thethe
business
purpose
plan
for include
which the
details
money
of is
business
required?
structure
Are theyasconfident?
well as financial
information (logical thought processes often
produce good financial structures)?
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Listening: making loans
Listening 9.4 vocabulary
Unit nine Money
Finance 提供资金
Sell sth on
to sell to sb else sth that you have bought not long before:
--She managed the business for a year and then sold it on.
Sell on his interest 卖掉了他的股份
In his absence 在他不在的时候
Deteriorate 恶化
Our faith in him was rewarded. 我们对他的信任得到了回
报。
Previously 以前
Considerable （数量等）相当可观的
Screen-print to force ink or metal onto a surface through a
screen of silk or artificial material to produce a picture.网印
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson two
Listening: making loans
Unit nine Money
Listening 9.4 answers to the task D
2 Second
Financing
a business
which
screen-printed
example:
entirely
new
product
1
first
example:
successful
businessman
logos
onpresented;
umbrellaswith considerable
badly
who sold his business and then bought it
assistance
the proposal
back wheninitrestructuring
was unsuccessful;
now a
successful
business
structure
wasthan
created;
more successful
and
profitable
the
firm is now a well-known UK
before.
company.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Unit nine Money
Lesson three
reading:
Financial disasters
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
vocabulary:
Unit nine Money
Disaster 灾难， 灾祸
Risky 危险的
Property 财产，所有物
Antique 古物，古董
Real estate 房地产
Venture 企业
Speculate 投机
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Unit nine Money
Topic for discussion:
What would you do if you won a lottery
or inherited a lot of money from a rich
relative?
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 1 vocabulary:
Unit nine Money
The south Sea Bubble南海泡沫 (事件）
Speculation
the activity of buying and selling goods or shares in
a company in the hope of making a profit, but with
the risk of losing money 投机
Associate (with)
if one thing is associated with another, the two
things are connected because they happen together
or one thing causes the other
---the risks associated with taking drugs
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 1 vocabulary:
Unit nine Money
Profit
the money that you make in business or by selling
things, especially after paying the costs involved
---make a huge profit
---a rise / an increase / a drop / a fall in profits
Boom
a sudden increase in trade and economic activity;
a period of wealth and success
---a boom in car sales
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 1 vocabulary:
Unit nine Money
Voyage
a long journey, especially by sea or in space
---The Titanic sank on its maiden voyage (= first
journey).
National debt
the debt of the national government (as distinguished
from the debts of individuals and businesses and
political subdivisions)
Eventually
at the end of a period of time or a series of events
---She hopes to get a job on the local newspaper and
eventually work for ‘The Times’
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 1 vocabulary:
Unit nine Money
Burst
to break open or apart, especially because of
pressure from inside
---The bubble had burst…
---Don’t burst that balloon!
Economic depression
defined in macroeconomics as a decline in a
country's real Gross Domestic Product (GDP)
经济衰退
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 2 vocabulary:
Unit nine Money
Tulipomania 郁金香狂
Explosions
a large, sudden or rapid increase in the amount
or number of sth
--- a population explosion
---an explosion of interest in learning Japanese
---speculative explosion
Tulip bulb 郁金香球茎
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 2 vocabulary:
Unit nine Money
Follow suit
to act or behave in the way that sb else has just done
Panic
a sudden feeling of great fear that cannot be
controlled and prevents you from thinking clearly
--- a moment of panic
---They were in a state of panic
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 2 vocabulary:
Unit nine Money
Security
a valuable item, such as a house, that you agree to
give to sb if you are unable to pay back the money
that you have borrowed from them 抵押
--- His home and business are being held as
security for the loan.
Economic recession
A slowdown in economic activity marked by less
consumer spending and often also by higher
unemployment.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 3 vocabulary:
Unit nine Money
Economic crisis
a long-term economic state characterized by
unemployment and low prices and low levels
of trade and investment 经济危机
Industrialist
a person who owns or runs a large factory or
industrial company 工业家，实业家
Commit suicide
to kill yourself deliberately
自杀
暨南大学精品课程项目
外国语学院大学英语教学部制作
Reading: financial disasters
Reading 3 vocabulary:
Lesson three
Unit nine Money
Unbelievable
used to emphasize how good, bad or extreme sth is
---We had an unbelievable (= very good) time in Paris.
very difficult to believe and unlikely to be true
---I found the whole story bizarre, not to say
unbelievable.
The Federal Reserve Bank
联邦储备银行
Interest rate 利率
The National City Bank 国民城市银行
（Citibank 花旗银行的前称之一）
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Reading 3 vocabulary:
Unit nine Money
Afford
have enough money or time to be able to buy or to do
sth
* affordable
Take off
to become successful or popular very quickly or
suddenly
---The new magazine has really taken off.
Overvalue
to put too high a value on sth
--- (business) overvalued currencies / stocks
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Key: task D
Unit nine Money
Where did it happen?
A London B Holland C New York
When did it happen?
A 1720 B 1637 C 1929
Who was involved?
A investors
B people from all classes
C investors, financial institutions
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Key: task D
Unit nine Money
What happened?
A South Sea Company collapsed
B the tulip market collapsed
C US stock market crash
Why did it happen?
A market collapsed
B panic among investors
C stocks overvalued, loss of confidence
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Key: task D
Unit nine Money
What were the consequences?
A economic depression in the country
B severe economic recession in Holland
C severe and lasting world economic
crises
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Discussion
Unit nine Money
1 What are the similarities and
differences in the three speculations?
2 What do you think people will
speculate in during the next 20 years?
暨南大学精品课程项目
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Key: task F 1 South Sea Bubble
Unit nine Money
1 a very large amount
of money
2 set up
3 sudden increase in
buying and selling
4 accept responsibility
5 go up very fast
6 remained stable
暨南大学精品课程项目
外国语学院大学英语教学部制作
A founded
B boom
C leveled off
D a huge profit
E to take over
F eventually
G rise dramatically
Lesson three
Reading: financial disasters
Key: task F 2 Tulipomania
Unit nine Money
1 great increase in
buying and selling,
usually of shares
2 land and buildings
3 flowed quickly
4 copied
5 ended suddenly
6 offered to a lender
when you borrow money
7 unable to pay their
debts
暨南大学精品课程项目
A speculative explosion
B real estate
C poured
D followed suit
E collapsed
F security
G bankrupt
外国语学院大学英语教学部制作
Lesson three
Reading: financial disasters
Key: task F 3 Wall Street Crash
Unit nine Money
A industrialist B rocketed C a break
E peak
F overvalued
G getting out of the market
1 a powerful business person
controlling large companies
2 went up very fast
3 a change for a short period
4 became very active
5 highest point
6 sold at too high a price
7 selling all of their shares
暨南大学精品课程项目
D took off
外国语学院大学英语教学部制作
Unit nine Money
Lesson four
Case study:
Angel Investments
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Vocabulary:
Unit nine Money
1 start-up
a company that is just beginning to operate,
especially an Internet company
2 fortune
a large amount of money
---He made a fortune in real estate
3 take risks
to do sth even though you know that sth bad could
happen as a result
---You have no right to take risks with other
people’s lives.
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Vocabulary:
Unit nine Money
4 back (projects)
to give help or support to sb/sth
---The programme of economic reform is backed
(= given financial support) by foreign aid.
5 stake
money that sb invests in a company
---a 20% stake in the business
---a controlling / majority / minority stake
6 entrepreneur
person who makes money by starting or running
businesses, especially when this involves taking
financial risks
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Vocabulary:
Unit nine Money
7 appeal (to)
to attract or interest sb
---The design has to appeal to all ages and social
groups
8 artwork
photographs and pictures prepared for books,
magazines, etc
9 editorial
an important article in a newspaper, that
expresses the editor’s opinion about an item of
news or an issue
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Vocabulary:
Unit nine Money
10 float
to stay on or near the surface of a liquid and not
sink
* Flotation (the act of floating on or in water )
11 diet
the food that you eat and drink regularly
---to have a healthy, balanced diet
12 Solarium
a room whose walls are mainly made of glass, or
which has special lamps, where people go to get
a suntan (= make their skin go brown) using
light from the sun or artificial light
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Vocabulary:
Unit nine Money
13 premises
the building and land near to it that a business
owns or uses
--- business / commercial / industrial premises
14 enclosed
with walls, etc. all around
---Do not use this substance in an enclosed space.
15 mine
a type of bomb that is hidden under the ground
or in the sea and that explodes when sb/sth
touches it
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Vocabulary:
Unit nine Money
16 endorsement
a statement made in an advertisement, usually by
sb famous or important, saying that they use
and like a particular product
17 airship
a large aircraft without wings, filled with a gas
which is lighter than air, and driven by engines
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Unit nine Money
Company profile:
Name: Angel Investments
Consist of:
A group of extremely rich people who made their
fortunes in the computer and financial services
industries.
Business activity:
(Personal:) to feel the excitement of working with
start-ups and small companies.
(business: ) to make money
暨南大学精品课程项目
外国语学院大学英语教学部制作
Case study
Lesson four
Unit nine Money
Company profile:
Approach and methods:
Willing to take risks and back projects which
seem unusual or extraordinary.
Make their money by taking a stake in the
business or getting a share of the profits.
暨南大学精品课程项目
外国语学院大学英语教学部制作