Thermoacoustic Refrigeration
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Transcript Thermoacoustic Refrigeration
Thermoacoustic Refrigeration
by Tekin Ozcay
Product Description
A thermoacoustic refrigeration device that
operates efficiently by using sound waves
and non-flammable environmentally
friendly gases and that is suitable for
handling residential refrigeration needs.
Situation Analysis
Market size: 830,000 refrigerators annually sold in
Canada
Sales of major household appliances: $ 1.4 billion
Competition:
Electrolux (Frigidaire)
General Electric
Kenmore
Maytag
Whirlpool
Plus 30 others
Trends
Elimination of CFCs
(H)CFCs?
Electricity Efficiency
Tightening environmental regulations
Target Market
In Canada
25 to 44 year-old (married) couples
Home owners
High income (4th to highest Quintile)
Environmentally conscious
A closer look at the target market:
High income
4.5 million households with $ 53,000
and over income
25 to 44 year-old (married) couples
49,7 % of the two highest quintile
85 % of them are husband-wife households
153,000 new marriages every year
A closer look at the target market:
Home owners
90,9 % are home owners
Canada average is 64.7 %
Note: Over 70 % replacement purchase
Basically, target customers are 25-44 year-old married couples
who own their home and have $ 53,000 and higher income.
These approximately account to 4 million households in Canada.
Customer needs and expectations
Environment friendliness
Efficient
Nice design and colour
Capacity
Long life span
Safety
Product Features
No CFCs
Competitively efficient
Adjustable temperature control
Safe (No-flammable gases)
Minimum moving parts
Extra-large
$ 2500-3000 retail price
Needs-Metric Matrix
Not too expensive
1
Long life span
Sufficiently large
High
Low
Average
*
27.3 4200
24.1 2400
26 2900
TARGET SPECIFICATIONS
General Electric
Electrolux (Frigidaire)
Stainless Steel colour
*
Whirlpool
3
Low maintenance
Maytag
Appealing design
Efficient energy use
4
Kenmore
Safe
* * * *
4
*
*
2
* *
3
*
3
*
2*
Environmental friendly
$2500-3000 Retail price
No lubricants
Over 24.1 Cu (Extra large)
COMPETITORS
Minimum number of pieces
Adjustable temperature
Customer Needs
Gas (No CFCs) or HCFCs
Importance
METRIC
1
1 2
1
2
3
4 4
3
4
2
3 3
4
2
2
3 4
1
2
3
0 3
4
2