Transcript Presentations for Fun, Growth and Personal Profit

Awesome Presentations
LawNet
August 30 - 1:30 p.m. – 4:00 p.m.
Jo M. Haraf
As soon as you move one step
up from the bottom,
your effectiveness depends on
your ability to reach others
through the spoken and written
word.
Peter Drucker
Agenda
• Presentation Theory
• Before, During and After
• Attendee Showcase
Prize winning hint!
The fool tells me his reasons.
The wise man persuades me
with my own.
Aristotle
Presentation Theory
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How ya gonna structure it?
Watch Your Language
The PowerPoint Conundrum
Chart Your Course
Three Point Style
• Tell them what you’re going to
tell them.
• Tell them
• Tell them what you told them.
Using a Three Point Presentation
• Easiest to remember
• Suited for narrow topics
• Good for distracted audiences
• Somewhat old fashioned
McKinsey’s Four Point Style
• Situation
• Complication
• Question
• Answer
Using a Four Point Presentation
• Audience is already interested
• Identify and solve a problem
• Get to the answer in one minute
Aristotle’s Five Point Style
• Bait
• Problems or Questions
• Solutions or Answers
• Payoff or Benefits
• Call to Action!
Up Close and Personal
• designed like a kite
• you’re one on one for the bait
• widens for problem and
solution
• pay-off and call to action are
personal
Using a Five Point Presentation
• Excellent for selling
• Basis of commercials
• More “personal”
Lawyer Talk
• 5 Point - overview first
• 3 Point - repetition not popular
• 4 Point - get to the Answer fast!
• Start with the
then back it out.
Bridge It Together
• Now that we’ve covered ____,
let’s look at . . .
• The next factor is . . .
• There are several reasons why
____ is true.
• To summarize,
• In conclusion,
It Takes All Kinds!
Kinesthetic
20%
Visual
40%
Auditory
40%
Persuasive Body Language
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Eye contact
Smile, never frown
Bold, sweeping gestures
Don’t weaken yourself
Move, don’t pace
Persuasive Metaphors
Invisible Hand
Domino Theory
Spaceship Earth
Iron Curtain
Glass Ceiling
Those Are Strong Words, Stranger!
Weak
Strong
Feel
I believe
If
May
Problems
Try
Suggest
Know
I am confident
When
Can
Challenges
Will
Recommend
Top 12 Persuasive Words
1. You
2. Money
3. Save
4. New
5. Results
6. Easy
7. Health
8. Safety
9. Love
10. Discovery
11. Proven
12. Guarantee
Yale
Sound Bites
• Sources
– Books (Bible, Shakespeare, . . .)
– Movies
– Contemporary Culture
• Common Themes
– Journeys
– War
– Games/Sports
– Animals
Is it Really You?
• Humor
• Story Telling
• Take care outside your own
backyard
The PowerPoint Conundrum
• Damned if you do . . .
• Banned at Sun and the
Pentagon
• Don’t be seduced
PowerPoint Pointers
• One idea per slide
• Maximum six lines per slide
• Maximum six words per line
• One slide (or less) every 2 minutes
• Bullets, not sentences
• Disable screen savers
Words on Words
• Punchy title
• Upper & lower case
• Maximum of two fonts
– Serif for titles
– San-Serif for body
• End on a blank slide
K.I.S.S.
Look and Movement
• Consistent background
• Yellow and White text best on
dark background
• Limit animated graphics
• Don’t distract with transitions
Bad Transition
Don’t Try This at Home
What Speaker?
How Low Can You Go?
• 44 Point
• 36 Point
• 28 Point
• 20 Point
•
18 Point is the smallest readable type
•
12 Point
K.I.L.L.
Color Me Ready
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Maximum 4 colors per slide
Be internationally color sensitive
Emotion - hard to read
Color Blind?
Calm
Cheerful
Power
Pie Charts
• Proportions of whole
• More than five slices - “other”
• Largest slice at noon
Kinesthetic
20%
Visual
40%
Auditory
40%
Column or Bar
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•
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•
Rankings
Horizontal bars for long labels
Darker colors at bar bottoms
Printing?
180
160
140
120
100
80
60
40
20
0
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Line Charts
• Comparative Trends
• Time series with many
observations
180
160
140
120
100
80
60
40
20
0
1st Qtr
2nd Qtr
Help Desk Calls
3rd Qtr
4th Qtr
Attorneys
Spreadsheets
Telecommunications Pricing Summary
Vendor
% over low
Initial Price
quote
Telcom R Us
$
64,522
Fred's World of Fiber
$
67,488
Victoria's Voice
$
68,384
Cutoff for further evaluation
Close but No Contract $
68,644
Run, Don't Sprint
$
73,023
Galaxy Wide Service
$
75,352
Intl Global Systems
$
80,849
How Hi Can U Go?
$
119,845
Annualized
dollars over
low quote
0.0% $
4.6% $
6.0% $
6.4%
13.2%
16.8%
25.3%
85.7%
$
$
$
$
$
%
difference
from
nearest
Competitor
35,592
46,344
4.39%
1.31%
-0.38%
49,464
102,016
129,960
195,924
663,876
6.00%
3.09%
6.80%
32.54%
Trends
© Wilder Presentations (www.wilderpresentations.com)
What’s Important?
© Wilder Presentations (www.wilderpresentations.com)
Make it Easy to Read
© Wilder Presentations (www.wilderpresentations.com)
Throw in Some Variety
© Wilder Presentations (www.wilderpresentations.com)
Before they start, they do not know
what they are going to say;
when they are speaking, they do
not know what they are saying;
and when they have finished,
neither they nor their audience
know what they have said.
Winston Churchill
Before
• Know it All!
• Develop the Presentation
• Oh my Gawd!
• People, Places and Things
Knowledge is Confidence
• Where are you speaking?
• What room?
• What tools will be available?
• How long will you speak?
• What comes before/after?
• Who will introduce you?
Know Your Audience
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Age
Size
Sex
Knowledge
Education/Experience
Region
Affiliations
Special Audiences
• Superiors
• Peers
• Project or Direct Reports
It usually takes me three
weeks to prepare a good
impromptu speech.
Mark Twain
When the Lead hits the Paper
1.
2.
3.
4.
5.
Wear the audience’s shoes
Organize thoughts, pick style
COB
Spice it up
LAST! Charts, speaker aids,
PowerPoint
Cheat Sheets
• 3 x 5 Cards
• 81/2 x 11
• PowerPoint Speaker Notes
Don’t Read!
No one can intimidate me
without my permission.
Eleanor Roosevelt
10 Worst Fears
1. Public Speaking
2. Heights
3. Bugs
4. Money Issues
5. Deep Water
6. Sickness
7. Death
8. Flying
9. Loneliness
10. Dogs
Fear Fixers
• Nerves are energy
• Management tools
– Mental
– Physical
– Behavioral
– Chemical
Practice, Practice . . .
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Mental Review
Out Loud
Mirror
Voice Tape
Video Tape
Dress Rehearsal
Environmentals
• Seat arrangements
• Temperature
• Dim, don’t darken the room
The Lectern is Not for Hiding
• Only for water, notes
• Learn the mechanicals
• A barrier to your audience
• Don’t lean
• Don’t sway
Amplification is the vice of
modern oratory.
Thomas Jefferson
Hear Ye! Hear Ye!
• Microphone Types
– Lectern Microphone
– Lavaliere Microphone
– Hand Held
– Cordless
During
• Friends you haven’t met
• But first . . .
• Practically speaking
Who’s out there?
• Meet the audience
• Work the room
• Plants?
A Word From our Sponsor
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Begin on time!
Breaks
Cell Phones
Bathroom
Paper Work
Title, Agenda
That’s Not Spinach on Your Teeth
• Down in front
• Watch your hand gestures
• Star Wars -- the baton and laser
• Don’t turn your back!
Speaking Tricks
• Crave attention?
– When EF Hutton whispers
– Silence is deafening
• Waking the dead
– Sneak up behind them
Talking 1 on 1 to 1000
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Divide and Conquer
One person - One sentence
Hourly break
No hiding
Do You Have to Ask?
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No rhetorical questions
No “one answer” questions
No “yes”/“no” questions
Repeat the question
Warning: questions coming
Allow time to switch modes
It’s All in the Timing
• You can’t rewind a live talk
• Expect Time Creep (50%)
• Follow sitcom timing
– 20 x 10 x 2
It Ain’t Over ‘til It’s Over
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Tell a story.
Read a poem.
Sing a song.
Summarize.
Close the loop to the beginning
End on time!
I do not object to people
looking at their watches when I
am speaking. But I strongly
object when they start shaking
them to make certain they are
still going.
Lord Birkett
The After Glow
• Formal feedback?
• Be gracious
Back at the Ranch
• Join a speaking group
• Arrange for informal talks
• Watch other speakers
• Speak at LawNet 2001!
Courage is resistance to fear,
mastery of fear—not absence
of fear.
Mark Twain
Attendee Showcase
How Does it Work
• Maximum 5 minutes to speak
• Positive feedback
• Go home feeling great!
Kinder and Gentler Rules
• No heckling
• Only throw compliments
• Provide written feedback
– “Like Best”
– “Next Time”
You Can’t Do It All!
• Pick something to practice
– Breathing
– Eye contact
– Hand movements
– Smile
Jump in, the Water’s Fine
• Good Afternoon.
• My name is . . .
• {One sentence on topic of
interest}
• Thank you . . .
Our Featured Speakers
Bibliography
• Persuading Aristotle, Peter Thompson
– Theory, Negotiating, The Media.
Very Readable
• Knockout Presentations, Diane
DiResta
– If you’re only going to buy one book
Bibliography
• Microsoft Bookshelf
– The Columbia Dictionary of
Quotations
• Bartlett's Familiar Quotations
Web Sites
• www.presentations.com
– Equipment
– Presentation tips
• www.presentationpro.com
– Background templates
– Custom presentations
Web Sites
• Wilder Presentations
– www.wilderpresentations.com
– “Tidbits” and seminars
• Marsha Petrie Sue
– www.communicatingresults.com
– Excellent one day seminar at MoFo
Other Resources
• National Speakers Association
– www.nsaspeaker.org
– Educational opportunities
• Toastmasters International
– www.toastmasters.org
– Gain experience in a supportive setting
Parting Gift
No one wants you to succeed
more than your audience.