Transcript BEC Vantage - 广东工业大学外国语学院

BEC Vantage
For English Majors’2002
Personal Profile
Taught in Amoy (Xiamen) Univ. for 3 yrs
Taught in GDUFS (Guangwai) for 2 yrs
Worked in Huawei (a telecom company of
the greatest international influence in
Guangdong Province) as senior translator
& assistant manager for 2 yrs
Served as simultaneous interpreter &
communication manager to president &
VP of Avon, one of Global 500 Companies
Communication List
Visit http://www.freewebs.com/fuli504
to download
Lecture Hand-outs
Listening Tests (due for next week)
Simulated Tests of BEC2 (coming soon)
Listening Materials
Other English readers
YOU ARE WELCOME TO LEAVE A MESSAGE
IN THE GUESTBOOK
BEC3 Test Statistics
English Majors’2000
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
0
(passing
rate: 10%)
Class1
Class2
(passing
rate: 90%)
Sept.& Nov.
Number of Testees: Class1 10/Class1 10
Grading of BEC in Terms of
Language Proficiency
BEC vantage (BEC2): equal to CET4
BEC Higher (BEC2): equal to or higher than
CET6
Reminder:
Good language proficiency does not suffice
to secure a sure win in BEC test. The
passing of BEC is not possible without a
good understanding of business-related basic
concepts and procedures.
Organizational Structure
Headquarters
Head Office
MFG (Manufacturing Facility)
Branch
Point of Sales
Franchise Stores
Department Stores
Organizational Structure
CEO (Chief Executive Officer)
COO
(Chief Operating Officer)
CFO
(Chief Financial Officer)
CIF
(Chief Information Officer)
CMF
(Chief Marketing Officer)
Headquarters
(under the
leadership of
Chairman of
Board of
Directors)
Organizational Structure
Regional President (Asia-Pacific Region)
President of Great China (HK, Taiwan & Mainland China)
President of Head Office
Organizational Structure
President, Head Office
Director of MFG
VP, Sales
VP, Marketing
VP, HR
VP, Accounting
Organizational Structure
VP (Vice President)
GM (General Manager)/MD (Managing Director)
Director
Senior Manager (Regional Manager)
Manager/Deputy Manager
Supervisor
Coordinator
Secretary
Receptionist
Organizational Structure
BM (Branch Manager)
Sales Manager
Warehouse
Manager
Beauty Advisor
Accountant
Security Guard
Receptionist
Organizational Structure
Head office
Sales Department
Marketing Department
Accounts Department
Human Resources Department
Corporate Affairs Department
Information Technology Services
Functions of HR
Human Resources
Department
Functions of HR
Interviewing, testing and recruiting staff for
different departments of the company
Meeting resigned staff for
feedback/suggestions/complaints
Organizing or conducting training for
internal employees
Designing benefit packages for different
positions
Attendance check
Functions of Corporate
Affairs Department
Also known as PR
Department or Executive
Affairs Department
Functions of Corporate Affairs
Department
Handling legal issues or disputes in the interest
of the company
Establishing good connection with the media,
government, authorities of the industry, social
celebrities and other influential organizations
Enhancing the image of the company through
publicity activities, e.g. promotions, new product
launch conference, sponsorship, donation,
media publicity, etc.
Gathering information about competitors
Coordinating with related government agencies
in the crackdown on phony products
Functions of Marketing
Department
Functions of Marketing Department
Designing products that meet the needs of
potential customers
Introducing ready-made products from other
countries
Designing packages, brochures, catalogues,
flyers, newspaper inserts and other promotional
materials
Setting prices for products, including special
offer, discount, give-away gifts, and other
preferential policies
Functions of Marketing Department
Doing market research or survey for product
positioning and pricing
Gathering information about major competitors
Conducting training on product features and
ways of application
Organizing promotional activities in cooperation
with the sales department
Advertising products on TV (TV commercial),
newspapers, magazines, Internet, and other
printed materials