Spring 2011

CMM 446 Electronic Media Managment 1

   Technological     Analog to Digital virtually complete now Broadband: vaporware in 2006 reality in 2011 HDTV – now 3D is coming DVD revolution beginning to die already Regulatory  1996 Telecommunications Act relaxed restrictions on ownership AND caused a tidal wave of mergers and acquisitions Global       Domestic markets in U.S. have become saturated 99% HH – both radio and television 96% HH – telephone 85% HH – VCR – now Wireless is changing the world now DVR has taken over 68% HH – cable – now Satellite is competing What percentage of HH have computers?

CMM 446 Electronic Media Managment 2

 Social    American society is growing older Latino population fastest growing in U.S.

Internet and computers are dividing us into info-rich and info-poor.

      The burdens of war – still in 2006 Chaos in the Middle East.

Disaster in Japan Continuing conflict in the Koreas Terrorism Our relationship with China what’s next?



We must rid ourselves of our dependence on crude oil – NOW.

CMM 446 Electronic Media Managment 3

 Classical School – late 1800s through 1920s  “…associated with the industrial revolution, which marked a shift from agrarian-based to industrial-based societies…centered primarily on improving the means of production and increasing productivity among workers.”  “workers were thought to have little motivation…beyond wages and other economic benefits.” CMM 446 Electronic Media Managment 5

 The Hawthorne Studies: 1924, Harvard business professor Elton Mayo; Western Electric Company plant in Hawthorne, Illinois – a study of the effect of lighting levels on productivity  surprising results :  “increased attention and interaction with supervisors led to greater productivity” became known as the Hawthorne effect.

CMM 446 Electronic Media Managment 6

 Human Relations School – 1930s and 1940s  Recognition “that employees have social as well as physical and monetary needs”  Maslow’s Hierarchy of Needs (1954)  Physiological needs     Safety Social needs Esteem Self-actualization  Herzberg’s Hygiene and Motivator Factors (1966)  A reorganization of Maslow’s hierarchy CMM 446 Electronic Media Managment 7



Theories X, Y, Z

 McGregor (1960) simply relabeled and regrouped theories as seen in practice.

 Ouchi (1981) described the unique Japanese approach and called it Theory X. Employees participate to a greater degree in policy making. The expression “Quality Circles” describe a technique of employee input.

CMM 446 Electronic Media Managment 8



Current Jargon

    Total Quality Management Management By Objectives Leadership Managing Change 

My Own Input

 Identification and Job Satisfaction 

The Remaining Problem – Integrity

   Lack of Ethics at all levels Is there a “Me Generation”?

Can we never learn the lesson of “enlightened self-interest”?

CMM 446 Electronic Media Managment 9

 Hiring   Importance of internships Interviewing tips  Performance reviews  “focus on specifics of the job and the actual performance”   an appeal process (or follow up review) Performance contracts at all levels is a growing practice.

 Promotions – market to market is common in broadcasting  Downsizing & Outsourcing  “due to industry consolidation, especially in radio”  Outsourcing is common for “Web maintenance, computer repair, engineering support, and office and custodial staffing.” CMM 446 Electronic Media Managment 10

 Termination – typical, legal reasons:     Failing to be at work on time Excessive absences or tardiness without excuse Working for another company without permission “contributing to a work environment that is hostile to other employees.”  Unions    IATSE SAG AFTRA CMM 446 Electronic Media Managment 11