FIRST SCREEN

In 1929, we were introduced to the “First Screen”

Still today, Television advertising is a tremendously effective way to market

Second Screen

• In 1992 the world was introduced to the “browser” featuring 26 live web pages.

• Second Screen was born.

• This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...

Third Screen

2008 saw the evolution of the “Third Screen”

Immediately, 87% of American homes had at least one mobile web o capable device in them including: Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

With a new screen brings new ways to market

Always on, always available

Mobile provides a means for brands to engage their consumers!

Which not only builds brand equity but also refreshes their relationship with their customers.

Mobile Marketing Techniques

• SMS Text Message Marketing • Mobile Applications • Mobile Gaming • Mobile Web Sites • Bluetooth Proximity and Wifi • Mobile Search • Location Based Services • QR/2D Barcodes • 3D/Augmented Reality • Mobile Video

Mobile Marketing is for your 20 percenters

(the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association

SMS is the workhorse of mobile marketing

Text Message Marketing Methods

• Text to Vote • Text to Win • Text to Screen • Mobile Alerts • Reminders • URL/Link Delivery • Application Download • Mobile Coupons • Mobile Donation • Mobile Business Cards

QR Codes

Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: • Mobile landing page • Video • Your social media sites • Map to your business • Exclusive coupons, discounts, or giveaways • Customer feedback form or email

Is your business mobile friendly?

• Can your consumers connect with you anytime anywhere?

• By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) • Today 1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in 2012 • 43% of Americans own a smart phone o (82.5 million users)

Currently Less than 10% of web sites are mobile friendly

If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience.

Traditional web sites have WAY TOO MUCH content!

Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)

First Develop a Mobile Strategy

• What do your customers or potential customers need from you when mobile?

• B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment • You must strive to make their work related activities BETTER, FASTER & EASIER.

Decision time

Once you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML

OR

Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery

Either way, you MUST include browser detection and redirect as part of your mobile web strategy.

That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.

Real Estate/Automotive

• Listings • Lead generation • Click to call • Set your own pricing points • Maps/Directions • Mobile Business Cards

Restaurants/Bars

• QR Codes for free appetizers • Mobile Coupons • Mobile Gaming

Grocery

• Daily Mobile Coupons • Text to Win promotions • Text for recipes • Customer Loyalty programs • Prescription pick-up notification • Application downloads • Find a store

Salon, Spa, and Beauty

• QR Codes for product information • Mobile Websites for product information • Mobile Messaging for Appointment reminders • Customer management with unlimited sub-accounts • Maps/Directions • Mobile Coupons

Mom and Pop Shops

• Mobile Coupons • Mobile Premium Billing/PSMS • Local event reminders • Promotion reminders • Text to win

Hospitality/Entertainment

• Reservation making and confirmation • Show times • Ticket availability • Mobile Coupons • Mobile Business Cards

Local Government/Civic

• Mobile Alerts (emergency warnings) • Town/Event planners • Reminders • Mobile Coupons for local stores/restaurants • Text to donate • Ski/Surf reports

Schools/Non-Profits

• School Closings/Early Release • Emergency information • Sports schedules • Fast, easy campaign creation • Announcements • Mobile Donations

Sports

• Text for seat upgrades • Text food orders (premium seats) • Text game updates/lineups • Text customer relations (emergencies) • Team promotion reminders • URL/Link Delivery to game preview/coverage articles • Mobile alerts

Financial

• Secure SMS/E-Mail forwarding • Mobile Commerce • Mobile Business Cards • Reminders • Stock/Portfolio updates

Medical

• Appointment Reminders • Mobile Business Cards • Instant specialist referrals • Secure SMS • Mobile Premium Billing (PSMS) • Medication reminders • Medical tips/warnings • Rewards programs (Orthodontics)

Transportation

• Traffic updates • Construction updates • Flight status/delays • Reservation confirmation and reminders • Check Frequent Flier status • Weather updates

Your pricing guide here:

• A = $ • B = $ • C = $ • D = $