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Università degli Studi di Pavia
Dipartimenti di Studi Umanistici, Scienze Politiche e Sociali, Giurisprudenza, Ingegneria
Industriale e dell’Informazione, Scienze Economiche e Aziendali
Corso di Laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale.
Employee engagement and social technologies.
Creating shared value.
Relatore: Chiar.mo Prof. Azzoni
Correlatore: Chiar.mo Prof. Maccarini
Valeria Mangiaracina
404218
A.A. 2012/2013
Economic contest
Globalisation
Competitive markets
Volatile economic
climate
Constant changes
Traditional
organisation
Sustainable values
Emergent
organisation
• Economic dimension
• Environmental dimension
• Social dimension
Social dimension
Dow Jones Sustainability Index
Stakeholders
(RobecoSAM Corporate Sustainability Assessment)
• Employees
Corporate Citizenship & Philanthropy
• Human Capital Development
• Labor Practice Indicators
• Social Reporting
• Talent Attraction & Retention
• Occupational Health & Safety
• Creating
Stakeholder Engagement
shared value
What?
“Employee engagement is an individual employee's cognitive,
emotional, and behavioural state directed toward desired
organisational outcomes.”
Involvement
Employee
engagement
Commitment
Passion
Employee
engagement
Enthusiasm
Focused effort and energy
Attitudinal and behavioural component
New blend of old wines?
Organisational
commitment
New blend of old wines
or old wines in new bottle?
Involvement
Engagement
Empowerment
and Employee
voice
Employee
satisfaction
and OCB
How?
Academic
perspective
Consultancy
perspective
How?
Academic
perspective
Consultancy
perspective
Why?
Employee outcomes
Organisational outcomes
Well-being
Absenteeism
Stress - Psychological and physical
disorders - Behavioural disorders
Low quality of products/services - Lower
productivity
Absenteeism - Lower profit
Health &
Safety
Higher accidents rate in not engaging
organisation
-65% accidents at work
Turnover
-85% Turnover rate in engaging
organisations
Clients
Customer satisfaction
Advocacy
Loyalty
Innovation
Creativity
Personal initiative
Positive attitude
Productivity
-Negative attitudes +Proactivity
+20% Productivity
Better products quality -Complaints
Profit
+ Diluted earnings per share
+ Total shareholder return
+ 12% Profits
Better organisational performances
Toward social organisation
Social technologies
Human resources
Strategic asset
Mass collaboration
Social organisation
The social organisation
Organisational
assessment
Cultural
assessment
Communities
Social media
Value proposition
Social organisation
principles
•
•
•
•
•
•
Openness
Autonomy
Decentralisation
Bottom-up approach
Meritocracy
Transparency
Social tools
Intranet
Wiki
Intranet
Forum
E-mail
Forum
Virtual workplace
Networking
E-mail
Idea management
Social e-mail
Knowledge management
Full social portal
Blog
Social tools
Forum
Intranet
Blog – Beyond traditional communication
Wiki
Bidirectional channels
Microblog – Communication flow from
one toNetworking
many
E-mail
Problem solving
Wiki
Sharing experiences
Enterprise social software
Blog
Unlocking value trough social technologies
Customer
service
Product
development
Marketing and sales
Operations and
distribution
Improve
collaboration
and
communication
$900 billion
$1300 trillion
Matching
talent to
roles
Employee engagement
Social technologies inside organisations
Internal
communication
Employer branding
& Recruitment
online
Social learning &
Gamification
• To improve interpersonal dynamics and
communication processes
• To coordinate outgoing messages and attract
best workers enhancing brand value
• Recruiting strategies and professional media
• Integrated training (Repository, social net., wikis)
• Integration of absorbing mechanics into
non-games platforms and experiences in
order to improve engagement and participation.
Best-practices
A case for excellence: Eni
Local
communities
Mattei School and Eni Corporate University
Employees
Our People Policy
People assessment tools (Feedback 360°)
Management review
Diversity
Training
Inclusion
Non-discrimination
Equality
Online training
E-learning
Community of practice
Collaboration tools and portals
A case for excellence: Eni
Employer
Communication
branding
Welfare
Well-being
Safety & Security
Corporate
Attraction publishing
My
Eni Portal
& My Eni International
People
leaderships
Cascade
Program
Compensation
& Benefits
Climate analysis
Crèche
Summer camp (Summer campus in the City)
Enitogether
My Trainer Online
Eni in safety
Zero fatalities
Eni Wellness Program
Conclusion
The economic contest is changing
•Lack of open conversation kills companies. Almost invariably,
the cause of failure can be traced to obsolet notions of
command and control.
Social technologies allow a people-powered
communication, today inescapable
•Today, the org chart is hyperlinked, not hierarchical. Respect for
hands-on knowledge wins over respect for abstract authority.
Benefits are too relevant to ignore them
•Don't worry, you can still make money. That is, as long as it's not
the only thing on your mind.”
The Cluetrain Manifesto, 2000
Organisational trend
or transient fad?
Employee engagement is the best-fit model
of management.
Thanks for your attention.