Transcript Proposal Defense Conference Call

Dissertation Defense
Conference Call
Mark Moran
Doctoral Candidate
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Dissertation Title
College Student’s Acceptance
of
Tablet Personal Computerss
a Modification of the
Unified Theory of Acceptance
and Use of Technology Model
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Significant Data Findings
• There were statistically significant difference
found with two population groups.
• The participants who classified themselves as
freshman had significant difference with the
other classifications.
• There were also significant differences based on
first computer use among participants.
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T-test & p-value results
for grade declaration
Comparison Groups
T-stat
p-value
--------------------------------------------------------------Freshman vs. sophomore
1.67
0.04
Freshman vs. junior
1.45
0.07
Freshman vs. senior
1.59
0.06
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T-test & p-value results
for first computer use declaration
Comparison Groups
T-stat
p-value
--------------------------------------------------------------Elementary vs. college
1.79
0.05
Middle School vs. high school 1.47
0.07
Middle School vs. college
1.84
0.04
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All participants
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PLS Findings
Behavioral
Use
Model
Intent
Behavior Total
_______________________________________
All
55%
11%
66%
Freshman
63%
22%
85%
Upper Class 49%
7%
56%
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Discussion
• The dissertation model supports five of the
six hypotheses as discussed in the slides
to follow.
• This whole process has been extremely
rewarding as it opened a new world of
behavioral research for this researcher.
• Although this is a very narrow topic the
area has many problems to analyze.
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• This experience has opened the area of
web based survey that will be highly
valuable for future research.
• The statistically analysis and PLS-Graph
knowledge gained will benefit both the
student and his research in the future.
• The process has changed the way the
research thinks about addressing a
problem.
• The learning experience is about the
journey not the destination.
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The influence of use behavior
• Reversal of the link between the two
dependent constructs indicated in the
dissertation model that use does not
contribute to behavioral intent.
• The freshman and upper classmen model
does indicate a contribution at 7 & 16
percent respectively.
– This phenomena should be further studied.
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Future Research
• The research for this dissertation has opened
my perceptions of all the possible applications of
adoption research.
• There are many opportunities to pursue this type
of behavioral research and grant opportunities
should be available.
– Initially I will be collaborating with Dr. Hawkes on the
K12 project in South Dakota and publishing the
dissertation results with Dr. El-Gayar at the DSI
meeting in San Antonio this fall.
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• With the time now, and knowledge, now
available to me I will be pursuing grant
opportunities and plan to be active in
publishing the findings of my research in
the next three years.
• The K12 study with have two data
samples, one before the pilot study begins
and a follow-up survey after one year of
use in the K12 pilot of thirty schools.
Approximately 250 teachers will be
involved and we hope for more than 50%
participation in the survey.
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Concluding remarks
• During the dissertation process I have
learned much more than I thought I might.
• Technology acceptance is fundamentally
about about two features of technology;
ease of use and usefulness. Initially they
seem the same but they are not!
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• Ease of use is an interface issue and can
be changed pretty easily.
• Usefulness is based on company
requirements and is very hard to change
once a project gets to the users.
• The perception of these characteristics
can make or break a project.
• Measurement of these before project
implementation can alert the organization
to possible problems that can be averted.
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Ease of Use
Usefulness
• These are multistable preceptions users
can rarely recognize both but project
success requires both so management
needs to be aware before it is too late!
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