Transcript Title of Session Line 1 Title of Session Line 2

Leveraging Technology to Increase Ridership and
The Passenger Experience
Jeff Lougheed
Regional Manager
Trapeze Group
Mississauga, Ontario - Canada
Agenda
 Emerging Technologies
 Benefits for Fixed Route
 Operational Challenge
Technology Changes
Mobile Devices (aka SmartPhones)
GPS
Antenna
Electronic
Mapping
Cellular Modem
Mobile Devices
Computer
Camera
In 2011,
Smartphone
and tablet
sales will out
pace Personal
PC’s. Deliotte
Technology Changes
Improved Public Networks
• 3G and 4G (LTE) networks
• Transfer data
up to 30 times faster
• Greatly reduced capital costs
• Built, maintained and improved by
large, well funded private companies
Technology Changes
‘Open Platforms’
• Smart Phones and Tablets utilize
commercial operating systems
• Simply tools for development based
on global standards
• Built, maintained and improved by
large, well funded companies.
Agenda
 Emerging Technologies
 Benefits for Fixed Route
 Operational Challenge
Technology Changes
Benefits to fixed route….
Call Center
Interactive Voice
Mobile Applications
Automation
Response
Benefits

Accessible anywhere,anytime
 Improved
available 24/7
consistency of
 Multi-language
 Addresses
of Accessed
the Web through touch
informationlimitations 
 reduced training
tone phone
 time
Inherently
personalized
for CSR’s
World Wide Web
 Similar to IVR
 Provides range of services (trip
planning, mapping, customer
service)
 Nature of the eco system encourages innovation
Limitations

Currently,
ecowhen
systems arefragmented
Only
available
Complex to configure
call center is open
 Limited to next-bus
 More difficult to determine ‘which works’
with regards
rd party

Costly
3
to apps’
components
 A couple years before Smart Phones / Tablets are the
primary mobile devices
 Limited to desktops for
‘optimal’ performance’
 Performance varies based on
WWW traffic
 Complex to manage for mobile
browsers
Affordable Fixed Route Solutions
Fixed Route Operational Challenge
Riders want self serve information in real-time:
• Where is the closest bus stop to where I am standing right
now?
• When exactly is the bus coming?
• How can I get from here to Point B?
• Can you let me know if ‘my’ bus is going to be late?
Affordable Fixed Route Solutions
Technology:
Mobile Device Application with GPS
Where is the closest bus stop to where I am standing right now?
Affordable Fixed Route Solutions
Technology:
Mobile Device Application with GPS
How can I get from here to Point B?
Affordable Fixed Route Solutions
Technology:
Mobile Device Application with Mapping
When exactly is the bus coming?
Affordable Fixed Route Solutions
Technologies:
Web Personalization & SMS
Stop 1234
---------Route 1: 8:40am
Route 22: 8:45am
Route 1: 8:55am
Route 16: 9:10am
5 minutes late
On Time
Cancelled
On Time
Can you let me know if ‘my’ bus is going to be late?
Benefits to Fixed Route Continued…
• Improved mobility for new riders
 Enable new riders to easily maneuver the transit
network
 Increase the likelihood of a positive experience
and repeat usage
• Improved Customer Satisfaction
 Increased sense of security
 Reduced delay (and anxiety that results from…)
in the event of an incident
 Better perceived service reliability
Access to
real-time
information
has been
identified by
the FTA as a
way to
increase
ridership.