Transcript Introducing new ad sizes

Xbox Ad Specs
Item
Location Size
Format
Games, Music & Kinect Sub-Hub
Static Banner:
Tile that appears on the dashboard
Xbox Live
263 x 197
.jpg
4 x 3 aspect ratio
Home, TV & Movies, Apps, Sports
Sub-Hub Static Banner:
Tile that appears on the dashboard
Xbox Live
174 x 130
.jpg
4 x 3 aspect ratio
Streaming video:
Full screen video
Xbox Live
HD 1280 x 720
.wmv
250MB
Frame rate 29.97, BR 1300-2500Kbps, PBR - 6000 Kbps, Two pass
encode
Audio: 192Kbps, 48 Khz Stereo, WMA Pro
Bitrate: 192 Khz
Sample rate: 46Khz
Gamer pics
Xbox Live
64 x 64
.png
25K
Min 1. Max 8.
Theme
Xbox Live
1280 x 720
.psd
N/A
No change in specs; looking into any design best practice
documentation
Marketplace Background
Xbox Live
1920 x 1080
.psd
N/A
Static. Not-clickable
Key Art
Xbox Live
584 x 800 and
800 x 800
.png or .jpg (depending
on use)
N/A
Static. Not-clickable.
Download banner
Xbox Live
420 x 95
.png
N/A
Static. Not-clickable
Games Marketplace Downloadable
Video
Xbox Live
N/A
.wmv
N/A
Digital RAW AVI or uncompressed WMV. Contact your MSS for
Details
BDE assets
Xbox Live
Layered PSD
Contact your MSS for Details
Multi-Bit-Rate Streaming Video
(high-res)
Xbox Live
High Res Digital Video
Contact your MSS for Details
Branded Destination Experience
Xbox Live
See additional info
column
Brand guidelines
High res logos and campaign imagery
Video assets - wmv.
Illustrations/Logos/Photos
Xbox Live
Layered files;
Illustrator CS3, .EPS,
PSD
Vector logos
Fonts: PC, OpenType Font .OTF, .PFM
Brand Guidelines: PDF, PPT, .DOC, .PSD
Copy: BDE Messaging, Sell text for themes and gamer pics (if
applicable)
1280 x 720
Max File Size
Additional info
Introducing new ad sizes
The Fall Release will introduce two new ad sizes
• The dash is transitioning to new template layouts with two new ad sizes for static banners.
• Ad sizes remain 4x3 aspect ratio.
174 x 130
263 x 197
• Home
• Games
• TV & Movies
• Music
• Apps
• Kinect Sub-Hub
• Sports Sub-Hub
Designing for the Xbox LIVE environment
Keep it Simple
Viewers don’t read TV Screens. Keep text short and to a minimum.
Keep it big
Small graphics and thin lines below 2px in thickness don’t render well on TVs. Best to avoid them.
Design from a distance
Remember viewers are not seeing the screen up close, so content needs to be larger and clear enough to be viewed from 6-8 ft away with no eye strain.
Easy Navigation
The navigation of your design should be simple and intuitive. Remember that users are navigating your BDE with a controller that has movements that are limited to left, right,
up and down as well as the “X, Y, A, B” buttons.
Aspect Ratio
All BDEs should be optimally designed to work within a 16:9 aspect ratio.
Pixel aspect ratio: Square
Resolution: 1280 x 720px (720p)
Safe Area: 816 x 612px
Keep all content within the safe viewing area.
Background imagery will always be subject to cropping on the Standard Definition (SD) television.
Colours on TV
TV safe colours must be used to avoid visual disturbances.
Avoid saturated colours in areas of small detail.
Preview colours for TV using
Photoshop’s built-in NTSC filter.
Images or layers must first be rasterised to apply this filter.
Maximum White: RGB 235, 235, 235 or Hex #ebebeb
Maximum Black: RGB 15, 15, 15 or Hex #0f0f0f
No colours can be above this white threshold or below this black threshold.
Fonts
The recommended minimum font size for use in your BDE and banner ad is 18 point. All text should be legible from a comfortable viewing distance approximately 6 – 8 ft.
away.