Transcript Slide 1

Welcome to Louisville
American Cancer Society & REACH US Mid-South
Regional Meeting
Marriott Louisville Downtown
280 West Jefferson Street
Louisville, KY 40202
August 22-24, 2011
Bert Fayne, CEED CHA COORDINATOR
Community Action Team of Shelby
County
• C = Caring
• A = Awareness
• T = Teamwork
• S = Sustainability
*The “C” is silent, but we aren’t!
CATS Advisory Board Members
Community Network Partners
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AmeriChoice
Brown Buddies
Carin’ & Sharin’ Breast Cancer Support Group
Church Health Center
Memphis Health Center
Memphis Healthy Churches
National Black Leadership Initiative on Cancer III
STARRS Breast Cancer Support Group
Tennessee Breast & Cervical Screening Program
Tennessee Men’s Health Network
Tennessee Cancer Coalition (TC2)
United Healthcare
Volunteer State Health Plan
Community Health Advisors(CHA)
Recruitment Event
Accomplishments
• Established successful
network partnerships
w/key organizations
• Developed &
Implemented Community
Health Advisors program
• Trained & graduated 51
CHA members
• Developed breast cancer
& community resource
guide
• Established effective and
efficient widespread
community engagement
• Instituted evaluation
surveys for unstructured
community events
• Adapted evidenced
based breast & cervical
cancer education
curriculum & pre/post
surveys – “Stay
Beautiful/Stay Alive”©
First CHA Graduation
Accomplishments
• Educated 2,307 women
on breast and cervical
cancer
• Directed approximately
500 to screening facilities
and other community
resources
• Assisted over 500 with
overcoming barriers to
screening and care
• Memphis CHA program
outreach increased from
(7) to (12) zip codes
• “Hats off to Breast
Cancer” breast & cervical
cancer skits in 17 African
American Churches, to
429 women
• Developed monthly
outreach calendar
• Held monthly CHA
debriefing & update
meetings
Hat’s Off Presentation
Accomplishments
• Developed &
implemented tracking
&data management
system
• Developed “Take
Action Against Breast
& Cervical Cancer”
Brochure
• Poster & oral
presentation @ St.
Jude Global Summit
June 9-11, 2011
• Poster presentation@
TN Cancer Coalition
State Summit May, 20
• Submitted to CDC as
success story
Cure4Kids Global Summit
Advancing Cancer Education and
Healthy Living in Our Communities
Thursday June 9, 2011 — Saturday June 11, 2011
Community Health Advisors: A Model in Community Outreach
and Health Education
Sandra J. Hamilton, RN, FNP, MEd; Bert Fayne; Brenda Kyles;
Barbara Davis, PhD; Faye Hollowell, MTh; Eric Fowler, MS, CGC;
Lee Schwartzberg, MD
Tennessee Cancer Coalition West Region, (Memphis, TN, USA)
S. J. Hamilton – Tennessee Cancer Coalition/Morehouse School of Medicine
June 2011
Challenges
• Development of
volunteer
infrastructure &
reporting mechanism
• Community education
on role(s) of CHA
• Participant follow-up
• Continuity of CHA
community outreach
& participation
• Prevention of burn out
• Continuity of reporting
Lessons Learned
• Take it slow and easy
• Be transparent
• Include target community at all stages of
planning and implementation
• Empower CHAs and community
• Collaboration & resource sharing
• Acknowledge & reward CHA efforts
• LISTEN & LEARN
Next Steps
• Active recruitment &
retention efforts
• Assess CHA
strengths/weakness
• Team building &
leadership training
• Develop outreach
teams w/captains
• Increased
accountability
• More structured
assignments
• Create peer
mentorship
• Public speaking
training/support
Next Steps
• Increased CHA
knowledge, skills &
capabilities
• Investigate statewide
certification
• Create a resource for
cervical cancer &
expanding community
resources guide
• Inclusion of other women
reproductive cancers
• More structured
assignments
• Create peer mentorship
• Public speaking
training/support
• Develop professional
speakers’ bureau
Community Action Team of Shelby
County