Transcript Norfolk’s Living Well Healthy Communities

Nick Clarke
Interim Head of Public Health Locality
Development
OUR HEALTH, IN OUR HANDS
Working in Partnership
Ageing Well was an intensive programme of support for
councils delivered by the Local Government Association
and funded by the Department for Work and Pensions. It
aimed to support local authorities to:
- Promote independence and wellbeing amongst older
people aged 50+
- Prevent avoidable ill health and injury.
The focus was on people who were currently either
completely independent or whose level of need was below
the Fair Access to Care Services threshold.
Norfolk’s approach to Ageing Well has a clear focus on
prevention using asset based community development.
Norfolk’s approach to Ageing Well has a clear focus
on prevention.
Ageing Well programme activities were piloted in three
very different Norfolk localities – Breckland, Great
Yarmouth and Norwich – in 2011/12.
- Norwich – Community Agents Project (led by Age UK Norwich) in Mile
Cross & Bowthorpe
- Great Yarmouth – working with the Borough Council and Health East
Older People’s Network to take forward the key themes which emerged
from the pilot (Expanding volunteering, Supporting Need, Partnership and
Integration).
- Breckland – Sloppy Slipper Exchange (led by the Older People’s Forum).
Moving Forward
• Roll out the Ageing Well approach via new projects
working closely with Public Health’s Healthy
Communities Initiative
• Delivery plans for Ageing Well (which has 12 months)
and Healthy Communities (18 months) are being
planned together
Some of the evidence that
Community health works…
• NICE Public Health Guidance 9 – Community
Engagement to Improve Health, 2008.
• Department on Health: Saving Lives, Our Healthier
Nation, 1999.
• Choosing Health, Public Health White Paper, 2004.
• Improvement and Development Agency, Reaching out
community engagement and health.
• Working for a Healthier Tomorrow, Dame Carol Black,
DofH, 2008.
• Healthy People, Healthy Places, LAA’s and Health,
IDeA, 2007.
• Our health, our care, our say: a new direction for
community services, DofH, 2006.
Overview
• Based on the work of Thetford Healthy Town
& Breckland Healthy Communities
(Attleborough, Dereham, Swaffham & Wayland)
• Funding agreed (£290,000) by the Health and
Wellbeing Board in August 2012.
• Steering group led by DPH and other key
heads of departments at NCC
• Carol and Nick, (appointed Jan 2013), to set
up the project and report to steering group.
The Communities
Norwich
Healthy
City
Healthy Communities process
1
• Identify Communities
• Consult with and identify need
2
• Engage and Enable
• Empower and share
3
• Train and support
• Sustain and embed
Our ‘Agents of Change’…
• Aside from the community members themselves…
• Healthy Communities Project Manager (Carol)
• Community Health Engagement Officers (x 2
posts recruited in April 2013)
• Volunteers Health Ambassadors – active
community members
• Partnership working (assets) - Councillors, District
Councils, NCC depts, 3rd sector organisations,
Pharmacies, GP Surgeries, workplaces, CCG’s,
community organisations and groups etc
• The PH directorate
The ‘Tools’
• Produce a Healthy Community Guide (toolkit) Working with NRCC
• Local audit of assets & services in the community use them!
• Asset Based Community Development(ABCD)
• Creation of Community Health Groups
• Recruit & train health ambassadors
• Activate – Community Health Support Grant
• Health Fairs & events – based on ‘values’ and
‘hooks’
• Library of visual tools
• Community Health Interactive Learning courses
Cont:
• Marketing collateral
• On-going communication support
• Healthy Community campaign calendar
‘Norfolk Healthy
Communities starts and
ends with the Community’
Outcomes
There are priority areas for which there will be
individual outcomes:
• Priority area 1: Community Awareness.
• Priority area 2: Community engagement and
capacity.
• Priority area 3: Partnership working and long
term commitment.
Evaluation
We know through experience that each community will be evaluated in
different ways depending on their criteria. Evaluation will be
implemented from the start; working closely with all partners involved.
• Aims and objectives-(what the engagement strategy expects to
achieve
• Inputs-(what resources have been dedicated to community
engagement)
• The process of engagement-(how engagement will actually be
implemented)
• Outputs-(what the expected products of engagement are)
• Outcomes-(what the expected effects of engagement are)
Finally…the evaluation will focus on whether the aims and objective of
the strategy have been achieved, with a view to revising aims and
objectives and adjusting the strategy to be more inclusive if needed.
What went well & MORE importantly…what didn’t go well!
Any Questions?

For further information about Ageing Well, please contact:
Ms Denys Ngu
Project Development Worker, Norfolk County Council
Development Team, Carrow House, 301 King Street, Norwich NR1 2TN
Email: [email protected] ; Tel: 07557587911
For further information about Healthy Communities, please contact:
Carol Doherty/Nick Clarke
Norfolk’s Living Well Communities
Email: [email protected] Tel 07881 472201
Email: [email protected] Tel: 07881 900375
Public Health, Room 707, County Hall, Martineau Lane, Norwich, NR1 2DH