Transcript Slide 1

A PREFERRED SOURCING
DESTINATION FOR HANDICRAFTS & GIFTS
SEMINAR ON
BRAND IMAGE PROMOTION OF INDIAN
HANDICRAFTS
IN
BOGOTÁ, COLOMBIA
ON
27TH NOVEMBER, 2008
THE HANDICRAFTS SECTOR
AN OVERVIEW
EMPLOYMENT
6.7 Million (2006-07 estimated)
Female Artisans – 47.4 %
HANDICRAFTS EXPORTS
US$ 3481.14 Million 2007-08
Average growth: 20.72%.in the last 5 years
STRENGTHS OF THE SECTOR
• Large skilled human resource – more than 6 million
artisans.
• Availability of diverse range of raw materials locally
• Largely concentrated in rural areas, therein arresting
the trend of migration to towns and cities.
• Creativity/skill of artisans largely inherited providing a
strong resource base linked to cultural inheritance
• Ecological and environment friendly.
• Growing demand in the global markets.
• Consumers – scope for diversification and innovations.
INDIAN HANDICRAFTS:
MAJOR PRODUCT
CATEGORIES
Art Metal Ware
Bells & Chimes, Candle Holders, Candle
Sconces, Fireplace, Flower Vases, Jewelry
Boxes, utensils. Etc.
Wood Ware
Almirah, Beds, Cabinets, Chairs, Home
Temples, Mirror Frames, Side boards,
Sofa Sets, Stools, Tables
Home Furnishing
Bed Covers, Carpets, Coverlets, Curtains,
Cushion Covers, Duvets Kitchen Towels,
Quilts, Rugs & Mats, Sofa Covers, Throws
INDIAN HANDICRAFTS:
MAJOR PRODUCT
CATEGORIES
Imitation Jewellery
Anklets, Armlets, Bangles, Bracelets,
Brooches, Chokers, Cufflings, Earrings,
Necklaces, Pearls, Pendants, Rings, Toe
Rings
Garden Accessories
Garden Benches, Bird Feeders, Fountains,
Garden Planters, Hanging Baskets, Garden
Lights, Pedestals
Toys & Dolls
Clay Toys, Cloth Dolls, Papier Mache Dolls,
Wooden Puppets, Wooden Toys
INDIAN HANDICRAFTS:
MAJOR PRODUCT
CATEGORIES
Table Accessories
Coasters, Napkin Rings, Napkins, Pen Holders,
Table Lamps, Table Mats, Table Runners, Table
Skirtings, Tea Cozy
Antique Armoury
Armor, Breast Plates, Chain Mails, Daggers,
Helmets, Mace, Polearms & Battle Axes, Shields,
Swords, Throwing Stars
Paintings
Batik, Frame Paintings, Glass Paintings,
Kalamkari, Madhubani/Mithila, Marble Painting,
Miniature Paintings, Palm Leaf Etchings,
Patachitra, Religious Paintings, Silk Paintings,
Tanjore Paintings, Velvet Paintings
Needle works of India Chikan Embroidery,
Crewel Embroidery, Crochet work, Kantha
Embroidery, Mirror work Embroidery, Zardozi
Embroidery,
Appliqué work,
Ajrakh Prints,
Bagh Prints,
GLOBAL EXPORT OF INDIAN HANDICRAFTS
4500
3811
4000
3500
US $ MILLION
3481
3283
2984
3000
2500
2312
2034
2000
1500
1000
500
0
2002-2003
2003-2004
2004-2005
2005-2006
YEAR
2006-2007
2007-2008
INDIAN HANDICRAFTS BROAD PRODUCT
CATEGORIES AND EXPORTS DURING 2007-08
Item
Artmetalware
Woodware/Wooden Handicrafts
Textiles based handicrafts
Handprinted textiles & Scarves
Embroidered & crocheted goods
Shawls as artware
Zari and Zari Goods
Imitation Jewellery
Misc. handicrafts
Exports US $ in Million
821.85
258.11
440.71
1278.26
53.06
86.76
87.28
455.11
MAJOR IMPORTING NATIONS OF INDIAN
HANDICRAFTS DURING 2007-08
COUNTRY
AUSTRALIA
CANADA
FRANCE
GERMANY
ITALY
JAPAN
NETHERLANDS
UAE
SWITZERLAND
U.S.A.
U.K.
LATIN AMERICAN COUNTRIES
OTHER COUNTRIES
TOTAL
2007-08
52.37
107.04
167.43
339.4
118.29
95.91
110.87
215.36
51.12
1119.84
374.28
59.14
670.09
3481.14
COUNTRYWISE EXPORTS SHARE OF
HANDICRAFTS DURING 2007-2008
AUSTRALIA
2%
CANADA
3%
FRANCE
5%
GERMANY
10%
OTHER COUNTRIES
19%
ITALY
3%
JAPAN
3%
LATIN AMERICAN
COUNTRIES
2%
NETHERLANDS
3%
U.K.
11%
U.S.A.
32%
SWITZERLAND
1%
UAE
6%
EXPORTS OF INDIAN HANDICRAFTS TO
LATIN AMERICAN COUNTRIES
US $ MILLION
COUNTRY
ARGENTINA
BRAZIL
CHILE
COLOMBIA
MEXICO
PANAMA
PERU
PARAGUAY
VENEZUELA
TOTAL
2003-04 2004-05 2005-06 2006-07 2007-08
3.03
3.59
4.08
4.67
4.96
6.43
7.57
8.55
9.68
9.74
7.37
8.33
9.12
10.05
10.21
1.19
1.38
1.54
1.72
1.76
11.45
13.36
15.05
17.17
19.77
6.3
7.29
8.06
9.06
9.17
0.51
0.57
0.61
0.66
0.68
0.02
0.03
0.04
0.05
0.05
1.87
2.16
2.39
2.66
2.8
38.17
44.28
49.44
55.72
59.14
MAJOR CRAFTS PRODUCTION CLUSTERS IN
INDIA
Artmetalware
Moradabad,
Sambhal,
Aligarh,
Jodhpur, Jaipur, Barmer
Delhi, Rewari, Thanjavur, Chennai, Mandap, Beedar, Kerala &
Jagadhari, Jaiselmer.
Wooden Artwares
Saharanpur, Nagina, Jaipur, Jodhpur, Barmer, Hoshiarpor,
Srinagar,
Amritsar,
Jagdalpur,
Bangalore, Mysore,
Chennapatna, Chennai, Mandap, Kerala & Behrampur (WB),
Ahmedabad, Rajkot .
Hand printed Textiles
Jaipur, Barmer, Bagru, Sanganer, Jodhpur, Barmer, Bhuj,
Scarves Farrukhabad & Amroha.
Embroidered goods
Barmer,
Jodhpur,
Jaipur,
Jaisalmer,
Kutch
(Gujarat),
Ahmedabad, Lucknow, Jodhpur, Agra, Amritsar, Kullu,
Dharmshala / Chamba & Srinagar, Narsapur (AP)
Marble & Soft Stone
Crafts
Agra, Chennai, Baster, Jodhpur
Papier Mache crafts
Jammu & Kashmir, Jaipur
Terracotta Zari & Zari
Goods
Rajasthan, Chennai, Baster, Surat, Bareilly, Varanasi, Amritsar,
Agra, Jaipur, & Barmer
Imitation/Fashion
Delhi, Moradabad, Sambhal, Jaipur, Kohima (Tribal).
Artistic leather goods
Kolhapur, Indore, Barmer, Shanti Niketan (WB).
WHY INDIA IS THE MOST PREFERRED
DESTINATION ?
• Abundance of raw material
• Unmatched elegance and exquisite craftsmanship
• Large production base spread all over India
• Availability of products as wide and varied as India’s
region with their diverse culture and traditions.
• Availability of relatively inexpensive and high skilled work
force.
• Low cost of production, high quality of craftsmanship
• Designs ethnic yet modern
• Textile designs either woven or printed vary from block
printing, tie & dye, embroidery - patch work, zari work,
crocheted , cut work, mirror work, brocade etc.
……Contd.
• Vegetable and eco-friendly colours.
• Cottage sector in India is omnipresent with each state
contributing through one or more crafts.
• Indian cottage sector seen rapid growth in past and
witnessed average annual growth of more than 17%
since 1994.
• Cottage sector contributes significantly to foreign
exchange earnings of the country.
• Largest provider of employment, strong production
base & economically cheap skilled work force.
• Indian cottage sector is Rs.50,000 crores plus industry
We invite you:
 To visit and feel high quality Indian Handcrafted
products at :
– India Expo Centre & Mart,
– Rajiv Gandhi Handicraft Bhawan
– Sourcing Hubs
 To organize Joint publicity campaign on sharing basis for
the benefit of both the common man and the business
man.
 To give your valuable views on what more should be
done, both at the policy level and trade/commercial
practices in order to boost trade in handicrafts with the
Latin American region and Colombia.
We assure you:
 A diverse range of contemporary and eco-friendly
handicrafts products
 Safe and timely delivery
 Encouraging business environment
 Quality standards and social compliances
 Desired facilitation for sourcing from India
FACILITATION FOR SOURCING FROM INDIA
 EPCH acts as a match maker between Buyer and
Seller.
 EPCH assists buyers to locate suitable vendors.
 EPCH organizes seminars/workshops on specific
needs of buyers
 EPCH provides vendor profiles
 EPCH invites buyers to Reverse Buyer-Seller-Meets
on sponsorship basis to special events.
 EPCH settles trade disputes, if any, arises between
buyers and sellers
INDIA EXPO MART & CENTRE
A Permanent Contact Point.
A one stop shop for round the year display and
sourcing of entire range of Indian Handicrafts, Gifts
and home Furnishing exclusively for overseas
buyers for sourcing from India.
Permanent 900 vendors show case their products at
India Expo Centre & Mart at Greater Noida – New
Delhi Express Highway.
IMPORTANT TRADE FAIRS BY EPCH FOR
OVERSEAS BUYERS
IMPORTANT TRADE FAIRS BY EPCH FOR OVERSEAS
BUYERS
 EPCH organizes Asia’s largest trade show on
Handicrafts & Gifts i.e. IHGF [ SPRING & AUTUMN]
in February and October every year. About 2000
Indian exhibitors participate in the trade fair from
all over India and exhibit the latest range of the
product related to Home, Décor and Home
Furnishing
 EPCH organizes product specific
Furniture, Textiles and Houseware.
shows
on
Contd.
OVERSEAS SHOWS
 Besides fairs within India, EPCH also participate in
International product specific show numbering 15
trade fairs in almost every part of the world.
 Buyer-Seller-Meet
Organizes number of Buyer-Seller-Meets in the
Americas, Europe, Africa and Oceania.
INDIAN HANDICRAFTS & GIFTS FAIR
[IHGF]
[The most preferred destination of overseas buyers for all
over the world]
NEXT IHGF [SPRING]
25-28 FEBRUARY, 2009
AT
INDIA EXPO MART & CENTRE,
GREATER NOIDA
VENUE OF IHGF – MEGA EVENT
INDIA EXPO CENTRE & MART
BUYER’S INTERACTION DURING
BUSINESS HOURS
CONTACT DETAILS
MR. SANJAY AGARWAL
DEVELOPMENT COMMISSIONER [HANDICRAFTS]
O/o Development Commissioner [ Handicrafts]
Ministry of Textiles, Govt. of India
West Block Bo. VII, R.K. Puram, New Delhi-66
Phone : +91-11- 26106902
Fax
: +91-11-26163085
Mail
: [email protected]
Website : www.indianhandicrafts.org.in
MR. RAKESH KUMAR
EXECUTIVE DIRECTOR
EXPORT PROMOTION COUNCIL FOR HANDICRAFTS
“EPCH HOUSE”, Pocket 6&7, Sector ‘C’, L.S.C.
Vasant Kunj, New Delhi-110 070
Phone : +91-11-26135256/57/58
Fax
: +91-11-26135518/19
Mail : [email protected]
Website : www.epch.com