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LECTURE (6)
QUALITY CULTURE
Major Topics
 Understanding What a Quality Culture Is
 Activating Cultural Change
 Changing Leaders to Activate Cultural
Change
 Laying the Groundwork for Quality Culture
 Learning What a Quality Culture Looks Like
 Countering Resistance to Cultural Change
 Establishing a Quality Culture
Characteristics Shared by Organizations with Quality Culture
Understanding What a Quality Culture Is
 Behavior matches slogan
 Customer input is actively sought and used to continually
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improve quality
Work is done in teams
Executive level managers are both committed and involves;
responsibility for quality is NOT delegated
Sufficient resources are made available where and when
they are needed to ensure the continuous improvement of
quality
Education and training are provided to ensure that
employee at all levels have the knowledge and skills
needed to continuously improve quality
Reward and promotion systems are based on contributions
to the continual improvement of quality
Fellow employees are viewed as internal customers
Supplier are treated as partners
Activating Cultural Change
 To attempt the implementation of total quality
without creating a quality culture is to invite
failure.
 Organizations in which the prevailing culture is
based on traditional management practices are
not likely to succeed in the implementation of
total quality.
 Successful total quality requires cultural change
Changing Leaders to Activate Cultural Change
 Are the current leaders fully knowledgeable of the need
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to change and the ramifications of not changing?
Are the current leaders able to articulate a vision for the
new organization?
Have the current leaders set the tone for change and
established and organization-wide sense of urgency?
Are the current leaders willing to remove all obstacle to
cultural change?
Do the current leaders have a history of following
through on change initiatives?
Are the current leaders willing to empower employees
at all levels of the organization to make cultural
change?
Laying the Groundwork for Quality
Culture
 Understand the History Behind the Current Culture
 Don’t Tamper with System-Improve Them
 Be prepared to Listen and Observe
 Involve Everyone Affected Change in Making It
Learning What a Quality Culture
Looks Like
 Widely shared philosophy of management
 Emphasis on the importance of human resources to
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the organization
Ceremonies to celebrate organizational events
Recognition and rewards for successful employees
Effective internal network for communicating the
culture
Informal rules of behavior
Strong value system
High standards for performance
Define organizational character
Countering Resistance to Cultural
Change
 Why Change Is Difficult
 How to Facilitate Change
 Begin With a New Advocacy Paradigm
 Understand Concerns of Potential Resisters
 Implement Change-Promoting Strategies
Why Change Is Difficult
Advocates of Change
-Desired Change
-Benefits of Change
Resisters of Change
-Desired Status Quo
-Consequences of Change
How to Facilitate Change
Begin with a new
Advocacy paradigm
Understand the
Concern of
Potential resisters
Implement
Change promoting
strategies
Understand Concerns of Potential
Resisters
 Fear
 Loss of Control
 Uncertainty
 More work
Implement Change-Promoting
Strategies
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Involves Potential Resisters
Avoid Surprises
Move Slowly at First
Start Small and Be Flexible
Create Positive Environment
Incorporate the Change
Provide Quid Pro Quo
Respond Quickly and Positively
Work with Established Leaders
Treat People with Dignity and Respect
Be Constructive
Establishing a Quality Culture
 Phase of Emotional Transition
 Steps in the Conversion to Quality
Phase of Emotional Transition
Stated of Mind
Recovery
Denial
Realization
Shock
Understanding
Rebuilding
Acceptance
Time (Duration Unspecified)
Steps in the Conversion to Quality
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Identify the Changes Needed
Put the Planned Changes is Writing
Develop a Plan for Making the Changes
Understand the Emotional Transition Process
Identify Key People and Make Them
Advocates
 Takes a Hearts and Mind Approach
 Apply Courtship Strategies
 Support, Support, Support
Quality Culture Conversion Checklist
 Identify the attitudes, behaviors, processes, and
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procedures that are to be change.
Put the planned changes in writing.
Develop a comprehensive plan for making the changes.
Make sure all change advocates are familiar with the
emotional transition people go through when confronted
with change.
Identify the key people in the organization who can either
make the conversion work or make sure it doesn’t work.
Get identified key people on the team.
Take a hearts and minds approach when introducing the
new culture.
Apply courtship strategi9es to bring people along slowly
but steady
SUPPORT, SUPPORT, SUPPORT
CULTURE
(7 Essential Elements)
 Consistent
 Useful
 Learning
 Truthful
 Utilitarian
 Respectful
 Empowerment
Quality TIP
“Implementing total quality is not easy”