Transcript Bradford pre-sales presentaion

Satellite A500/A500D
Sales Presentation V1.0
Copyright © 2009 Toshiba Corporation. All rights reserved.
PRODUCT POSITIONING & CONCEPT
Product positioning
The Satellite A500/A500D is Toshiba’s new entertainment powerhouse offering great performance and easy usability in an
appealing 16” design and providing a wide range of state-of-the-art digital lifestyle features to meet all needs and budgets.
Product
concept
Design
Wide range of
configurations
Entertainment
focus
Unique EasyMedia
features
Everything it takes to make
a big impression.
Extremely eye-catching
and highly durable new
design featuring the unique
Toshiba finish.
To meet the user
requirements in various
price segments.
Wide choice of different
configurations, ranging
from entry-level
performance to high-end
multimedia focus.
To easily handle today‘s
demanding multimedia and
entertainment tasks.
Full set of high-class video
and audio features to fully
enjoy casual gaming and
movie/TV watching at
home or on the go.
Make your digital lifestyle
a breeze.
Large variety of usability and
connectivity features that
offer great productivity and
ease-of-use enhancement in
daily home or business
environment.
Satellite A500-A500D Sales Presentation V1.0_May09 slide:2
TARGET GROUP
CONTENT
CREATION
Blogs & websites
Calendaring
MS applications
The Satellite A500/A500D is the perfect laptop for all users demanding:
Design
 Ideal companion for design-conscious users to be seen with and to show to
friends and relatives, delivering great quality of execution and enduring style.
MEDIA
MANAGEMENT
Music management
video editing
photo editing
Ease-of-use
 A wide series of usability features makes the A500/A500D a real pleasure
and easy to use at home and on the go.
COMMUNICATE
Email
Instant Message
Voice Over IP (VOIP)
Performance
 Extremely wide range of performance configurations - from entry-level
performance to high-end entertainment incl. top-class CPUs and external
graphics.
BROWSE
Surf the Web
Search for Information
Great value for money
CONTENT
CONSUMPTION
Read news, blogs
Watch videos & TV
 Offering various configuration possibilities, the user will find the right product
according to his/her budget. Great specs are not limited to high-end
configurations: many outstanding entertainment, usability and connectivity
features as standard in all configurations.
Satellite A500-A500D Sales Presentation V1.0_May09 slide:3
CASUAL
GAMING
Online gaming
Highend Multimedia
& Gaming
The right laptops offering
the latest in entertainment
computing to deliver an
ultimate portable gaming &
multimedia experience.
Positioning
B2C LINE-UP
Qosmio F50
Lifestyle &
Entertainment
With a stylish design and
packed full of multimedia
features, these laptops are
perfect to handle today's
demanding digital lifestyle
requirements
Satellite A300
Everyday Computing
All-round laptops at
affordable prices to run
your everyday
programmes with the
reassurance of advanced
technology and the
Toshiba brand.
Ultra-mobile Use
Small & light, yet stylish
and powerful, these
laptops & mini notebooks
range from
8,9" to 13,3“ displays
Display size
Satellite A350
Satellite L300
Toshiba
NB100
Toshiba
NB 200
8" - 10"
Qosmio X300
Qosmio G50
Satellite P300
Satellite P500
Satellite A500
Satellite L500
Satellite L350
Satellite L550
Satellite U400 Satellite U500
13.3"
Satellite A500-A500D Sales Presentation V1.0_May09 slide:4
15.4" - 16"
17"
18.4"
TOP 5 REASONS TO CHOOSE THE SATELLITE A500?
1
Enjoy ease-of-use – large variety of usability features
2
Outstanding Toshiba design – glossy fashionable design with Toshiba Fusion finish
3
Eco conscious product – the Satellite A500 reflects Toshiba‘s continuing environmental commitment
4
Thrilling Sound – Harman Kardon® stereo speaker system
5
Interactive touch-sensitive input – Touch Pad with Multi-Touch Control
 usability features such as illuminated keyboard*, Multimedia Bar with illuminated LED feather-touch buttons,
USB Sleep-and-Charge functionality, etc. make your daily computing extremely easy and convenient
 a fashionable companion to be seen with and to show to friends and relatives with its outstanding design
featuring the new Sonic pattern in Precious Black
 Ecology related technologies like Toshiba PC Health Monitor and the power-saving Eco Utility Button will
help the user to save energy, earning it ENERGY STAR 5.0 certification
 the renowned speaker brand produces premium-brand speakers offering you a richer and more thrilling
audio experience
 gives you a fast and easy-to-use innovative alternative to conventional scrolling and buttons
* Depending on configuration
Satellite A500-A500D Sales Presentation V1.0_May09 slide:5
PRODUCT KEY FEATURES

Unique Toshiba features
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Design: Glossy fashionable design with unique Toshiba Fusion Finish
Usability: eSATA/USB port with Sleep-and-Charge functionality
(including Mode 4 support to charge e.g. an iPod)
Key features
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Sound: Harman Kardon® stereo speakers
Performance & Security: Hybrid HDD / SSD support*
Display: 16“ HDToshiba TruBrite® Edge-to-Edge Display*
Data Protection: HDD 3D Impact Sensor
Ease of use: Touch Pad with Multi-Touch Control
Drive: slot-loading DVD Super Multi drive*
Usability: backlit keyboard*
Environment: power-saving Eco Utility Button
Connectivity: HD widescreen web camera with Toshiba Face Recognition
Entertainment: Integrated TV Tuner* / Multimedia Bar with feather-touch Easy
Keys / HDMI-CEC (REGZA-Link)
Manageability: Toshiba PC Health Monitor
Wireless Communication: Bluetooth® and WiFi Draft-N*
* Depending on configuration
Satellite A500-A500D Sales Presentation V1.0_May09 slide:6
DESIGN
The Satellite A500/A500D comes with a new IMR design in 2 design variations: Standard design and Premium design
Multimedia Bar with LED feather-touch Easy Keys
incl. new Eco Utility Button and volume control
Edge-to-Edge Display (Premium design models)
with chrome rim and chrome display hinge
HD widescreen Web Camera (16:9 video format)
featuring Toshiba Face Recognition
Chrome speaker grill and chrome rim
(Premium design models) with Harman
Kardon® stereo speakers
Backlit flat keyboard with matt black finish on
Premium design models including numeric keypad
New Touch Pad with Multi-Touch Control
Satellite A500-A500D Sales Presentation V1.0_May09 slide:7
DESIGN HIGHLIGHTS
 Harman Kardon® stereo speakers
featuring a chrome speaker grill
 Chrome display hinge
 Chrome rim surrounding
 Multimedia Bar with feather-touch
LED buttons
 Slot-loading Super Multi Drive
 16“ HD Toshiba TruBrite® Edge-to-Edge display
 Dynamic and elegant stream line
Satellite A500-A500D Sales Presentation V1.0_May09 slide:8
MAIN IMPROVEMENTS VS. SATELLITE A300/A300D AND A350/A350D
Specifications
Satellite A500/A500D
Processor / Chipset
Latest Intel processors up to Core2 Duo T9600 (2.8GHz)
Latest AMD processors up to Turion Ultra Dual Core ZM-84 (2.3GHz)
AMD Griffin RS780MN chipset for HDMI and for ext. GPU models
Display
16“ HD Toshiba TruBrite® display, 16:9 aspect ratio, resolution 1,366 x 768, 200 cd/m²
2 display design variations: normal bezel on Standard ID and Edge-to-Edge screen on Premium ID
Operating System
Windows Vista® Home Premium Edition, 32bit/64bit dual installation
Graphics Adapter
ATI Mobility Radeon™ HD 4570 (ATI M92XT)
ATI Mobility Radeon™ HD 4650 (ATI M96)
HDD
Primary HDD (2.5")
Primary SSD as dedicated SSD slot
Hybrid HDD / SSD support
HDD 3D Impact Sensor
Optical Disk Drive
DVD Super Multi +-R DL (SATA) in 2 formats: tray type and slot-loading type (dep. on configuration )
Sound
Harman Kardon® stereo speakers with feather-touch volume+ / volume- buttons on the Multimedia Bar
Web Camera
HD Web Camera with Microphone (widescreen 16:9 video format in 1,280 x 800 resolution)
Communications
Business Card Reader
Gigabit Ethernet LAN (10/100/1000 Mbps) dep. on configuration
Satellite A500-A500D Sales Presentation V1.0_May09 slide:9
MAIN IMPROVEMENTS VS. SATELLITE A300/A300D AND A350/A350D
Specifications
Satellite A500/A500D
Multimedia Bar
8 feather-touch buttons (CD/DVD launcher, ECO, Play/Pause, Rewind, Forward, LED on/off, Volume-, Volume+),
1 mechanical button (Touch Pad on/off)
Interfaces
1x USB Sleep-and-Charge eSATA/USB combo port offering Mode 4 support to charge e.g. iPod
Keyboard
flat keyboard with matt black finish with numeric keypad and illumination on certain models
Touch Pad
Touch Pad with Multi-Touch Control
TV Tuner
analogue and digital (DVB-T) TV Tuner
Remote Control (Vista remote control for EUR + CIR and Express Card type remote control + CIR)
Environment
power-saving Eco Utility Button
Energy Star 5.0
Toshiba PC Health Monitor
Satellite A500-A500D Sales Presentation V1.0_May09 slide:10
TECHNICAL SPECIFICATIONS - OVERVIEW
Performance
 Intel “Montevina” and AMD “Griffin” processors
Hard Disk
 160GB, 250 GB, 320 GB, 400 GB or 500 GB, all with
5400rpm, SATA
- Intel Pentium T4200 (2.0 GHz) 800 MHz
- Core2 Duo T6500 (2.10 GHz) 800MHz
- Core2 Duo P8700 (2.53 GHz) 1066MHz
- Core2 Duo P7350 (2.0 GHz) 1066MHz
- Core2 Duo T9600 (2.8 GHz) 1066MHz
- AMD Turion Dual Core RM-74 (2.2 GHz)
- AMD Turion Dual Core RM-77 (2.3 GHz)
Connectivity
 HDMI-CEC (REGZA Link) on all models except 15MP
 5-in-1 Bridge Media slot
 3x USB 2.0 and 1x eSATA/USB combo port supporting
Sleep-and-Charge (Mode 4 support to charge e.g. iPod)
 S/PDIF port
 ExpressCard port
 Bluetooth® 2.1 with EDR
 analogue and digital (DVB-T) TV Tuner
 Fast Ethernet 10/100Mbit (shared gfx) and Gigabit
Ethernet 10/100/1000Mbit (dedicated gfx)
- AMD Turion Ultra Dual Core ZM-84 (2.3 GHz)
System Memory
 1GB DDR2 (800MHz) + 1GB DDR2 (800MHz)
2nd Mem
 2GB DDR2 (800MHz)
 2GB DDR2 (800MHz) + 1GB DDR2 (800MHz)
2nd Mem
 2GB DDR2 (800MHz) + 2GB DDR2 (800MHz)
2nd Mem
 4GB DDR2 (800MHz) + 2GB DDR2 (800MHz)
2nd MEM
 4GB DDR2 (800MHz) + 4GB DDR2 (800MHz)
2nd MEM
Satellite A500-A500D Sales Presentation V1.0_May09 slide:11
Graphics
 Mobile Intel GMA 4500M
 Mobile Intel GMA 4500MHD
 ATI Radeon™ HD 3200 Graphics
 ATI Mobility Radeon™ HD 4570 (512 MB)
 ATI Mobility Radeon™ HD 4650 (1 GB)
Physical dimensions
 384mm(W) x 259mm(D) x 38.35mm(front)/42.9mm
(rear), Edge-to-Edge display
 384mm(W) x 259mm(D) x 36.45mm (front)/41.0mm
(rear) for normal bezel
 Weight: starting at 2,94 kg (tbd)
SPECIFICATION HIGHLIGHTS
 1x USB /eSATA combo port with Sleep-and-Charge
 Sleep-and-Charge is a special Toshiba feature. The enhanced USB connection
enables the user to charge a PDA, Mobile Phone, MP3 player, gaming console
etc. even when the laptop is switched off.
User Benefit:
• Charge devices when access to power is limited for instance during a flight
• No need to start the laptop to charge e.g. your mobile phone
 Toshiba Face Recognition –
the easy and funny way to log on to your laptop
 A multitude of passwords are complicating IT-users‘ lives, which leads a lot
of users to reduce the number of passwords as much as possible.
 Toshiba Face Recognition – a biometric based identification method –
guides those who do not use passwords to protect and add security to their
systems. For those who already use passwords to secure access, Toshiba
Face Recognition facilitates identification.
User Benefit:
• No need to remember complicated passwords
• Easy and fun to log on to your laptop
Satellite A500-A500D Sales Presentation V1.0_May09 slide:12
SPECIFICATION HIGHLIGHTS
 Harman Kardon® speakers
 The Satellite A500/A500D comes with 2 built-in Harman Kardon® stereo speakers
User Benefit:
• Renowed premium-quality speaker brand
• High-quality sound that creates a richer, more thrilling audio experience
 TV Tuner
 The Satellite A500/A500D offers an integrated analogue and digital (DVB-T) TV Tuner
supporting worldwide TV broadcasting formats
 Models with TV Tuner feature a Vista Remote Control with TT (teletext) buttons.
 Non TV Tuner models come with an ExpressCard type remote controller
User Benefit:
• Enjoy a great TV experience even on the move
• Record live TV directly to your hard drive for on-demand viewing at your leisure
Satellite A500-A500D Sales Presentation V1.0_May09 slide:13
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Satellite A500-A500D Sales Presentation V1.0_May09 slide:14
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EASYMEDIA FEATURES
Toshiba EasyMedia – the smarter digital experience.
Life. Technology's here to make it better. So we've created Toshiba EasyMedia.
A unique mix of innovative features to make your digital lifestyle a breeze.
WHY CHOOSE TOSHIBA?
Toshiba's core brand values - innovation, quality and design - are the building blocks for
true product leadership and make Toshiba the best choice for advanced mobile computing.
Toshiba's culture is characterised by its restlessness, by the constant need to improve, transform
and make latest innovations available through our entire product range for everyone.
10 reasons why to choose a laptop from Toshiba.
Toshiba…
1.
2.
3.
4.
5.
6.
7.
...
...
...
…
...
...
...
has more than 20 years of experience in the development and production of laptops
is a world market leader in innovative high-technology products
offers a complete product line-up for all customer requirements
can claim to invest more in its research and development than other competing businesses
always offers premium quality without compromise
products convince in terms of design, performance and functionality
offers a unique Toshiba EasyMedia concept with a comprehensive mix of
innovative features for a smarter digital experience
8. ... is one of the world‘s leading PC manufactures solely and strategically focussing
on mobility and wireless mobile solutions
9. ... offers great customer service
10. ... practices environmental management to create new, enriched value while minimizing environmental impacts
Satellite A500-A500D Sales Presentation V1.0_May09 slide:15
BACKUP
Satellite A500-A500D Sales Presentation V1.0_May09 slide:16
EDGE-TO-EDGE DISPLAY
The Satellite A500/A500D offers a 16“ HD Toshiba TruBrite® display
in 16:9 aspect ratio with a resolution of 1,366 x 768 pixels and
a brightness of 200 cd/m².
All Premium ID models feature an
Edge-to-Edge display
 the uninterrupted Edge-to-Edge screen looks
simply great and high-class, giving the
appearance of a never-ending display
 it supplies better viewing than standard panels,
making it easier to see at a distance or present
to a group
 the seamless glass enclosure
makes this display strong
and durable
Satellite A500-A500D Sales Presentation V1.0_May09 slide:17
HYBRID HDD / SSD
Depending on configuration, the Satellite A500/A500D features both a Solid State Disk and a Hard Disk Drive, allowing the
user to switch between them at will. This unique configuration allows users to take advantage of both versions.
HDD key benefits
 High storage capacity - with a storage capacity of
up to 500GB the HDD offers plenty of space to store
all your data.
Key benefits: large data storage
SSD key benefits
 Reliability - with no moving parts, the SSD is much less
likely to fail in extreme conditions when, e.g. it accidentally
falls.
 Faster system boot and access time - the SSD has
practically no access time since it requires neither seek nor
latency time >> this significantly improves system boot and
read /write speeds.
 Less power consumption - the SSD is more power
efficient >> important for road warriors, enabling them to
remain productive while in transit.
Key benefits: performance & mobility
Eco Mode: when in Eco mode, the system will disconnect the
hard drive from the system, and will transfer all writes to the
SSD to allow further battery power savings
Satellite A500-A500D Sales Presentation V1.0_May09 slide:18
MULTI TOUCH PAD WITH GESTURE SUPPORT
 Get more functionality with Multi-Touch gestures - pinch, swipe, or rotate by simply
moving your fingers.
 The new Touch Pad with Multi-Touch Control provides an innovative alternative to
conventional scrolling and buttons.
 The new Multi-Touch technology features 4 main ways of how to use it:
 Pinch Gesture:
Use two fingers and make a pinch gesture anywhere on the Touch Pad to
zoom-in or zoom-out of items such as photos, maps or documents.
 ChiralMotion™Scrolling:
allows the user to scroll continuously with one, smooth, circular motion to quickly
navigate through long lists of files.
 Momentum Motion:
delivers smooth, fast, trackball-like cursor motion. One quick flick of the finger
across the Touch Pad surface can move the cursor across the entire laptop screen.
 ChiralRotate™ :
make a rotating gesture with your fingers to rotate images and graphics.
Satellite A500-A500D Sales Presentation V1.0_May09 slide:19
HDD 3D IMPACT SENSOR
 Thanks to the HDD Protection the HDD will be protected against impacts,
vibrations and other risks to minimise the risk of data loss.
Challenge:
Solution:
HDD is sensitive to shock and vibration:
HDD Protection with 3D Sensor:
 When the laptop is in a mobile mode or simply
moved, the hard disk drive is facing strong
vibration and even shocks
 To prevent this, the HDD protection system
catches unstable motion of the PC with a built-in
three-axis acceleration sensor and removes the
magnetic head before the crash
 Contact of the head and disk caused by
unexpected shock or vibration may damage a
disk causing to lose data or even destroy the
HDD
Note: HDD protection system is not installed in SSD models
Unload head from HDD disks
3D-Accelerometer
3-axis monitoring
system dynamically
detects free falls,
shock or vibration
in all directions.
In case the system realises a shock or a
fall the HDD head is rapidly removed
from between the HDD platters in order
to prevent damage or data loss.
Normal state
Satellite A500-A500D Sales Presentation V1.0_May09 slide:20
Unloading
TOSHIBA PC HEALTH MONITOR
Toshiba PC Health Monitor offers the user an easy visual access to a dashboard,
monitoring a number of essential system functions.
 The Toshiba PC Health Monitor software proactively
monitors certain laptop status such as

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Power consumption
Cooling status
Battery status
PC status logging on HDD and 3D sensor information
 The software also alerts the user with pre-failure
conditions on display via a specific GUI:
 PC Health Monitor application
 Power Consumption Meter available as a gadget on
Windows Vista™ only
AC Mode
Satellite A500-A500D Sales Presentation V1.0_May09 slide:21
Battery Mode
TOSHIBA ECO UTILITY
Ecology related technologies have become of a very high interest with regard to
the implementation of the corporate environmental policy into the PC business.
 The goal of the Toshiba Eco Utility is to make the consumers aware that:
 Toshiba is a company that is constantly striving to take advantage of new
technologies for the sake of the ecology
 they can actively contribute to ecology by switching to the Toshiba Eco mode
 What is the Eco Utility
 The Eco utility allows the user to work in the Eco Power Plan in a simple and
easy action. When the Eco mode is on, the system works according to Eco
mode parameter and when the Eco mode is off, the system works according to
the power plan.
 By opening the Eco utility Graphical User Interface (GUI), the user can see the
real time system power consumption and experiences the difference of power
consumption between the Eco Power Plan and the previous Power Plan.
Satellite A500-A500D Sales Presentation V1.0_May09 slide:22
Eco mode on
Eco mode off
TOSHIBA ECO UTILITY - 2
Real time power consumption chart
Unit is Watt
Current power consumption (W)
The colour difference in the line
shows the point at which the
user changed into Eco mode
ON
OFF
The user can choose to show the Eco icon in the notification area
Satellite A500-A500D Sales Presentation V1.0_May09 slide:23
TOSHIBA TEMPRO PERFORMANCE TUNING SYSTEM
 TEMPRO is a software service developed by Toshiba. TEMPRO opens up a new communication channel between
Toshiba and the customer, allowing the customers to receive specific, relevant and timely alert messages on their laptop:
 Performance alerts: TEMPRO monitors the hardware (battery capacity, RAM memory and HDD
space) and advises Toshiba customers on how to optimize the usage of their laptops.
 Service alerts: support bulletins released by the Toshiba Service team are notified to the customer
 Software alerts: new BIOS, drivers & utilities released by the Toshiba Service team are notified to
the customer
 Benefits of Toshiba TEMPRO
 TEMRO is a combined service under one user interface that benefits all
business functions of Toshiba, marketing, sales and support
 TEMPRO is fully integrated with the EMEA websites and allows the
customer to access local content based on country and language
 Pre-installation of TEMPRO on all Vista images
 TEMPRO comes pre-installed on all Toshiba Vista models and
is accessed through the Windows Welcome Center or desktop icon
 One TEMPRO application with all languages included (18)
 Links to country specific web sites (26 sites in Europe) based
on Local setting in Vista
Satellite A500-A500D Sales Presentation V1.0_May09 slide:24
25
McAFEE® Internet Security 2009
 Comprehensive, Easy-to-Use PC and Online Protection
with Powerful Web Site Safety Advisor
 Advanced PC and online protection for you and your family
against viruses, spyware, hackers and identity thieves
 New! Active Protection: Industry leading real time protection
against today’s threats
 Unique! Website safety advisor to help you safely surf and
search online
 New! McAfee Secure: Identity theft and fraud protection when
shopping online
 Unique! QuickClean to help optimize your PC
Instant
Active Protection provides instant updates and world class
threat detection
 New! Age Appropriate Searching automatically sets the proper
content filtering level of search engines
Silent
 Complimentary preinstalled 30 day trial to be activated by a
simple 2-steps process (desktop icon)
Complete
Satellite A500-A500D Sales Presentation V1.0_May09 slide:25
First with “protection without interference,” offering silent,
proven, best-of-breed performance
Complete protection for your PC, Internet, Home and Data
AFFILIATE PARTNERS
 Toshiba has teamed up with Google to enhance the mobile computing experience. Already pre-installed on all
EMEA Toshiba notebooks (all languages) customers can enjoy great software and services for free.
Free software offers easier searching, intelligent photo management, desktop management, plus lots more.
 Toshiba jointly cooperates with eBay to deliver the fastest way to access eBay as the
World's Online Marketplace®, connecting hundreds of millions of buyers.
EBay is already pre-installed on the Satellite A500/A500D. Customers only would need
to click on the eBay icon.
 Amazon – low prices in electronics, books, music, DVDs and more, preinstalled on the laptop. It’s easy. Users only would need to click on the
Amazon Icon.
Satellite A500-A500D Sales Presentation V1.0_May09 slide:26
AFFILIATE PARTNERS
 Toshiba has teamed up with Wildtangent to enhance the computer gaming experience. Users will find already pre-installed
on the Satellite A500/A500D 20 games to be played for free, and much more titles to be downloaded very easily for free.
 Toshiba cooperates with Skype. On the Satellite A500/A500D you will
find the easiest way to download the latest Skype software. Just a
simple click on the desktop icon is necessary to download the service
and enjoy all Skype benefits.
Satellite A500-A500D Sales Presentation V1.0_May09 slide:27
Satellite A500-A500D Sales Presentation V1.0_May09 slide:28