Transcript Persuasion - Colorado Springs School District 11
Monday
Veteran's Day No School
Hook, Housekeeping & Homework
Are you visiting the Writing Center this week?
Tuesday
•
While you wait… have out your choice reading book
•
When the bell rings,… start reading silently!
Homework: Finish your mini-practice paragraph(s) that we’ll start in class for the Chanel ad!
Past, Present, Future Monday
• Coordinating Conjunctions Comma Rule Assessment Last
Friday
• Unit 2: Persuasion & Manipulation (Application – print ad) • Unit 2: Persuasion & Manipulation (Application/Formative commercial)
Persuasion & Manipulation
Monday
• Standard 2 Reading for All Purposes Thinking critically about the ways we are manipulated by mass media and advertising •
Relevance: Understanding how and why we are being manipulated is critical to our mental and emotional well-being
• •
Essential Question: In what ways does the media attempt to manipulate me?
How can I use my powers of persuasion for my own good and the good of others?
Have Out
• • Active Reading Guide (yellow – August) Glossary of Persuasive Techniques Notes (2 fill-in-the-blank, last week)
ARG
• Title, Author, Publication (genre)
Persuasive Ads
• Product, Company, Sponsoring Organization (ad type – print, video commercial, etc.) • Purpose • Purpose – to persuade (to act, to think, to buy, to join, etc.) • Audience • Main Idea • Supporting Detail • Craft • Audience – who are they targeting (sex, age, income level, etc.) • Main Idea – Message (what are they saying about the product etc.) • Details – facts, images, colors, sounds/music, word choice • Persuasive Techniques – ethos, pathos, logos, kairos – weasels, bandwagon, transfer, humor, snob, character, metaphor, problem, candy
ARG Persuasive Ads
• Product, Company, Sponsoring Organization (type) • Purpose – to persuade (to act, to think, to buy, to join, etc.) • Audience – who are they targeting (sex, age, income level, etc.) • Main Idea – Message (what are they saying about the product etc.) • Details – facts, images, colors, sounds/music, word choice • Persuasive Techniques – ethos, pathos, logos, kairos – weasels, bandwagon, transfer, humor, snob, character, metaphor, problem, candy
ARG Persuasive Ads
• Product, Company, Sponsoring Organization (type) • Purpose – to persuade (to act, to think, to buy, to join, etc.) • Audience – who are they targeting (sex, age, income level, etc.) • Main Idea – Message (what are they saying about the product etc.) • Details – facts, images, colors, sounds/music, word choice • Persuasive Techniques – ethos, pathos, logos, kairos – weasels, bandwagon, transfer, humor, snob, character, metaphor, problem, candy
Analyze the Ad
• • • Analyze the message of the ad and two key persuasive elements that the author uses to persuade the viewer. Support your analysis with specific details from the ad. Identify Exemplify Explain/Elaborate
Model Response – Getting Started
The purpose message is “ of this print ad is to sell Chanel NO. 5 perfume . Its Wear Chanel, and you, too can feel beautiful, sexy, and wealthy .” The dominate persuasive techniques in the ad are celebrity testimonial and snob appeal . Nicole Kidman’s image is used as the celebrity testimonial for the product. A testimonial is like a personal recommendation , and although she is not speaking here, by having her, a famous actress, as the model in this ad , Chanel wants the viewer to understand she endorses and uses this perfume . The viewer would immediately notice her beauty and her seductive look . Leaning in to fill the ad, her slightly opened mouth, the up-turned eyes, her long, blonde hair, and feminine pink costume are all meant to catch the viewer’s attention. Chanel wants the viewer to transfer the feelings they have for Kidman to the product, No. 5, so that the perfume now becomes sexy and alluring . It’s no secret that people like to feel attractive, so by using an attractive, well-known actress/model, the advertiser builds a need to buy a product that will make the audience feel attractive .
Analyze the Ad
• • • Analyze the message of the ad and two key persuasive elements that the author uses to persuade the viewer, Support your analysis with specific details from the ad. Identify Exemplify Explain/Elaborate
Persuasion & Manipulation
Tuesday
• Standard 2 Reading for All Purposes Thinking critically about the ways we are manipulated by mass media and advertising • Relevance: Understanding how and why we are being manipulated is critical to our mental and emotional well-being • • Essential Question: In what ways does the media attempt to manipulate me?
How can I use my powers of persuasion for my own good and the good of others?
Homework: Finish your mini-practice paragraph(s)!
Hook, Housekeeping & Homework Wednesday/Thursday
Are you visiting the Writing Center this week?
Speaking of writing, have out your writing from yesterday/last night about the Nike ad
HOMEWORK 1.
Finish the formative essay started today in class (due Friday!) 2.
3.
Study your Glossary of Persuasive Techniques, pay attention to ads you see and the techniques they use What is your topic going to be for your persuasive essay/letter?!
Past, Present, Future Wednesday/Thursday
• • Coordinating Conjunctions Comma Rule Assessment Friday Unit 2: Persuasion & Manipulation (Application – print ad) • Unit 2: Persuasion & Manipulation (Application/Formative commercial) • Unit 2: Persuasion & Manipulation (Assessment Monday &
Tuesday)
Persuasion & Manipulation
Wednesday/Thursday
• Standard 2 Reading for All Purposes Thinking critically about the ways we are manipulated by mass media and advertising •
Relevance: Understanding how and why we are being manipulated is critical to our mental and emotional well-being
• •
Essential Question: In what ways does the media attempt to manipulate me?
How can I use my powers of persuasion for my own good and the good of others?
Print Ad Practice
Did you write an introduction that identifies… 1.
Ad type?
2.
3.
Product name?
Purpose?
4.
5.
Message?
2 techniques?
Did you write a body paragraph that has… 1.
A topic sentence that identifies 1 of the 2 techniques?
2.
3.
2 – 3 specific examples of details (what you see & hear) in the ad?
Several sentences that explains and elaborates on how these details relate to/support the persuasive technique and create the message?
Let’s hear a few!
Commercial Ad Practice
• •
Use the following Coco Mademoiselle by Chanel - Keira Knightley ad for your practice formative 2
http://www.youtube.com/watch?v=Uk5BR9YR6tc 6.
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Read through the directions Watch the commercial Analyze the prompt (next slide) Complete an ARG Watch the commercial again ( see slide for lyrics) Add to your ARG Watch the commercial again Outline your ideas Watch the commercial again?! Write your essay
PROMPT
Analyze the message of the ad and two key persuasive elements that the author (ad creator) uses to persuade the viewer. Support your analysis with specific details from the ad.
Nate King Cole’s “L.O.V.E.” Lyrics
L is for the way you look at me O is for the only one I see V is very, very extraordinary E is even more than anyone that you adore and Love is all that I can give to you Love is more than just a game for two Two in love can make it Take my heart and please don't break it Love was made for me and you L is for the way you look at me O is for the only one I see V is very, very extraordinary E is even more than anyone that you adore and Love is all that I can give to you Love is more than just a game for two Two in love can make it Take my heart and please don't break it Love was made for me and you Love was made for me and you Love was made for me and you
ARG Prewriting
• Product, Company, Sponsoring Organization (type) • Purpose – to persuade (to act, to think, to buy, to join, etc.) • Audience – who are they targeting (sex, age, income level, etc.) • Main Idea – Message (what are they saying about the product etc.) • Details – facts, images, colors, sounds/music, word choice • Persuasive Techniques – ethos, pathos, logos, kairos – weasels, bandwagon, transfer, humor, snob, character, metaphor, problem, candy
•
Planning a Body
Identify celebrity testimonial ( like a personal recommendation) • • Examples: Nicole Kidman = famous actress, as the model in this ad Leaning in to fill the ad, slightly opened mouth, up-turned eyes, her long, blonde hair, feminine pink gown • • • • • • Explanations she is not speaking, her image endorses the perfume Beautiful, seductive catches the viewer’s attention transfer the feelings they have for Kidman to the product perfume becomes sexy and alluring people like to feel attractive
Write the Essay
Introductory Paragraph • Hook/Lead-in • Narrow Focus: provide background information on subject • Thesis Statement: subject (product, company, ad type), assertion about the purpose & message and 2 persuasive techniques (craft tools) to be analyzed Minimum: The purpose of this print ad is perfume . Its message is “ to sell Chanel NO. 5 Wear Chanel, and you, too can feel beautiful, sexy, and wealthy .” The dominate persuasive techniques in the ad are celebrity testimonial and snob appeal .
Body Paragraph 1
• • • • • • Topic sentence (identify subject & technique/craft) Transition into first example (detail from ad) Explanation & elaboration that connects example to technique & message Transition to next example (detail from ad) Explanation & elaboration that connects example to technique & message Concluding sentence (link the two text examples together, connect to message/purpose) Nicole Kidman’s image is used as the celebrity testimonial for the product. A testimonial is like a personal recommendation , and although she is not speaking here, by having her, a famous actress, as the model in this ad , Chanel wants the viewer to understand she endorses and uses this perfume . The viewer would immediately notice her beauty and her seductive look . Leaning in to fill the ad, her slightly opened mouth, the up-turned eyes, her long, blonde hair, and feminine pink costume are all meant to catch the viewer’s attention. Chanel wants the viewer to transfer the feelings they have for Kidman to the product, No. 5, so that the perfume now becomes sexy and alluring . It’s no secret that people like to feel attractive, so by using an attractive, well-known actress/model, the advertiser builds a need to buy a product that will make the audience feel attractive that Chanel would use Kidman’s image to sell their perfume. . Many popular magazines are devoted to following the lives of movie stars, so it is not surprising
Body Paragraph 2
Another persuasive craft in the ad is snob appeal . This technique appeals to the viewer’s needs for superiority and symbols of status . First, Kidman’s long diamond earrings, long blond, expertly done hair, and soft pink gown show a woman of wealth, style and sophistication. Diamond earrings can be expensive and her perfectly curled locks do not evoke an association to the neighborhood Great Clips or barber shop. This image awakens the viewer to think that, by purchasing and using this perfume, others may see them as superior, perhaps wealthy, and even talented.
Second, the understated size of the perfume bottle in the ad actually may emphasize its higher status. After all, if something (or someone) is excellent, it does not need to announce its excellence; people will already know and recognize its greatness. The person wearing the perfume is what will be noticed. Even if a person is not wealthy, Chanel is hoping that their desire to appear this way will make them buy this perfume.
Write the Essay
Conclusion • Once you’ve analyzed the content and techniques of the ad you’ve chosen, your last job is the concluding paragraph. Remember, this is the last impression you’ll leave the reader, so make it a good one! Consider returning to your opening ideas and thesis to help give the essay a sense of cohesion. Your introduction went from a broad idea to a narrow one (the thesis), so your conclusion will go from a more narrow idea to a broader idea. • Ask yourself: What is the overall point I want to leave my reader?
Why are these craft tools important to this text?
Chanel’s print ad for NO. 5 perfume conveys the idea that wearing this perfume will make you beautiful and sexy, like Nicole Kidman. Marketers use people’s desire to associate themselves with the rich and famous to sell their products to us. Whether we agree or not, if you flip open any popular magazine at the grocery store, you’ll see it, so it must be working on some level.
Persuasion & Manipulation
Wednesday/Thursday
• Standard 2 Reading for All Purposes Thinking critically about the ways we are manipulated by mass media and advertising • Relevance: Understanding how and why we are being manipulated is critical to our mental and emotional well-being • Essential Questions: How can I use my powers of persuasion for my own good and the good of others? •
What are ethos, pathos, logos, kairos? How have you seen them used?
•
http://www.youtube.com/watch?v=tAsxyffBqm0
• In what ways does the media attempt to manipulate me?
•
What are some of the other techniques we’ve seen? How have we seen them used?
HOMEWORK 1.
Finish the formative essay started today in class (due Friday!) 2.
Study your Glossary of Persuasive Techniques, pay attention to ads you see and the techniques they use 3.
What is your topic going to be for your persuasive essay/letter?!
Extension Activity
• Next week Palmer Masque & Sandal presents The Tempest • Thursday 7 PM • Friday 7 PM • Saturday 2 PM matinee & 7 PM • Attend, complete and turn in Extension Activity Sheet (see SharePoint)
Hook, Housekeeping & Homework Friday
Did you visit the Writing Center this week?
Speaking of writing, have out your essay from yesterday/last night about Coco Chanel commercial ad
HOMEWORK 1.
Organize your handouts for next week’s assessment 2.
3.
Study your Glossary of Persuasive Techniques, pay attention to ads you see and the techniques they use What is your topic going to be for your persuasive essay/letter?!
Persuasion & Manipulation
Friday
• Standard 2 Reading for All Purposes Thinking critically about the ways we are manipulated by mass media and advertising • Relevance: Understanding how and why we are being manipulated is critical to our mental and emotional well-being • Essential Questions: How can I use my powers of persuasion for my own good and the good of others? •
What are ethos, pathos, logos, kairos? How have you seen them used?
•
http://www.youtube.com/watch?v=tAsxyffBqm0
• In what ways does the media attempt to manipulate me?
•
What are some of the other techniques we’ve seen? How have we seen them used?
Past, Present, Future Friday
• • Coordinating Conjunctions Comma Rule Assessment Friday Unit 2: Persuasion & Manipulation (Application – commercial video ad) • Unit 2: Persuasion & Manipulation (Review) • Unit 2: Persuasion & Manipulation (Assessment Monday &
Tuesday)
Commercial Ad Practice
• Select the body paragraph that you think is your best analysis and circle/box it with a highlighter • Oral or written feedback provided on your formative practice writing between today and the written portion of your summative • Apply the feedback to your summative assessment • Read Quietly • How did we do?
• Ask questions • Listen to student models • Receive feedback
Commercial Ad Practice
1.
• • View the following ad White Stripes Coke Commercial http://www.youtube.com/watch?v=Q9zgT3WzTVA 2.
Discuss with a shoulder partner the ARG elements of the ad
Persuasion & Manipulation
Friday
• Standard 2 Reading for All Purposes Thinking critically about the ways we are manipulated by mass media and advertising • Relevance: Understanding how and why we are being manipulated is critical to our mental and emotional well-being • Essential Questions: How can I use my powers of persuasion for my own good and the good of others? •
What are ethos, pathos, logos, kairos? How have you seen them used?
• •
http://www.youtube.com/watch?v=tAsxyffBqm0
http://literacy.kent.edu/eureka/EDR/1/Write ArguingwithAristotle.pdf
• In what ways does the media attempt to manipulate me?
•
What are some of the other techniques we’ve seen? How have we seen them used?
HOMEWORK 1.
Organize your handouts for next week’s assessment 2.
Study your Glossary of Persuasive Techniques, pay attention to ads you see and the techniques they use 3.
What is your topic going to be for your persuasive essay/letter?!
Extension Activity
• Next week Palmer Masque & Sandal presents The Tempest • Thursday 7 PM • Friday 7 PM • Saturday 2 PM matinee & 7 PM • Attend, complete and turn in Extension Activity Sheet (see SharePoint)
Next Week
• Summative Assessment – Mass Media Ad •
http://literacy.kent.edu/eureka/EDR/1/Write ArguingwithAristotle.pdf
Speaking of writing….
•
Complete the sheet on independent, dependent clauses, and comma rules being handed out.
Review independent, dependent, subordinating conjunctions, coordinating conjunctions • Answers… Questions?