Transcript SEPHORA VS MARIONNAUD

VS
INTRODUCTION
• The French buys for 162 euro of
products of perfume shop, of hygiene
or beauty a year.
• That it’s a world record.
• Séphora and Marionnaud are the two
first chain of perfume shop in France.
• 25% of the market share for Sephora.
• 23% of the market share for
Marionnaud.
PLAN
• History of Sephora and Marionnaud
• Concept
• Products
• Communication
• Client’s opinion
Sephora’s HISTORY
• Sephora was created in 1969 by Dominique
Mandonnaud
at Limoges.
• From 1979 Dominique Mandonnaud opens about
10 new shops named Shop
8 and become established in the Paris region in
1988.
• In 1991, he acquire the 38 shops
• In 1994 Sephora become
group’s name.
• In 1996, Sephora open the biggest perfume shop
of the world on the Champs Elysées
Marionnaud’s HISTORY
• Bernard Marionnaud is a family
company.
• Marcel Frydman (73 years old)
decided 20 years ago to buy a
perfume shop for his wife with
only 100 000 Francs.
• He was very interested in this
shop and desired to buy more
Sephora’s CONCEPT
• Widely store entrances open on
the street.
• Playful place
• Clients can test products without to be bother
by sellers
• There is beauty advices, make up lesson and
free cares in a in a place of the shop called «
beauty bar ».
DRESS CODE
•Lipsticks is COMPULSORY
•Black clothers
•Tie her hair
Marionnaud’s CONCEPT
• For 10 million euro, 76 perfume
shops were already relooked.
• A new customer route was
established with a code colors
declined on the tone of that of the
sign(brand).
• The aim : to develop impulse
buyings.
PRODUCTS
PRODUCTS
COMMUNICATION
• www.sephora.fr
• Propose to his customers luxury items.
• Practical and functional.
• It presents a complete range of products:
http://www.youtube.com/watch?v=3kF1d
5bwzGc&feature=related
http://www.youtube.com/watch?v=fVAWgAn0z8&feature=fvwrel
COMMUNICATION
• www.marionnaud.fr
• The new version ( V4) of the
site Marionnaud proposes a
complete range of products
• A pleasant visit and especially
the possibility of buying on-line
• During his visit on
Marionnaud.com, the client can
make a search about fragrance
• Lien internet!
Client’s opinion
•Luxury, calm and voluptuousness perfume shop.
•Sellers weren’t always qualified but pretty and
distinguishes in their uniform
•Comfortable shop
•When there isn’t free samples, they offer handbag
mirrors, make up brush etc.
Client’s opinion
• Family atmosphere
• Sellers close to their customers,
nice and more competent
• Advantageous loyalty card with a
great deal of checks of reductions
when you buy anything,
everything is recorded on the
card.