Transcript Slide 1

PRESANTATION
OF
POWER POINT
Submitted by:Name --- Pawan Kumar
Submitted to:Miss.Diksha Arora
INTERODUCTION
AND
SERVSING
INTTERODUCTION OF
AIRCLL
• Founded in 2000, headquartered in Mumbai,
Connecturf is the parent company of India's most
successful Digital Marketing Company, Mediaturf.
Connecturf with its various lines of business
enables marketers to exploit the vast potential of
the digital medium.
Through its operating units, Mediaturf—an
interactive agency, Solutionturf—a digital
technology solutions provider and Knowledge
turf—an online research and intelligence unit,
Connecturf offers 360-degree interactive
solutions and is uniquely poised to add value to
every digital interaction
• Each of these companies have developed many cutting
edge solutions to add accountability to the business of
Internet marketing:
• · Methodology to measure end-to-end ROI of
campaigns
• · Tools that change evaluation metrics from basic
parameters to Cost Per Acquisition
• · Proprietary Planning Techniques
• · Robust and customizable E-CRM solutions
• · Extensive research studies on state of the online
media
Mediaturf Worldwide was formed as a joint venture
with investments from EVentures
and Micro land.
• The Aircel Group is a joint venture between Maxis
Communications Berhad of Malaysia and Apollo Hospital
Enterprise Ltd of India, with Maxis Communications holding a
majority stake of 74%.
• Aircel commenced operations in 1999 and became the leading
mobile operator in Tamil Nadu within 18 months. In December
2003, it launched commercially in Chennai and quickly established
itself as a market leader – a position it has held since.
• Aircel began its outward expansion in 2005 and met with
unprecedented success in the Eastern frontier circles. It
emerged a market leader in Assam and in the North Eastern
provinces within 18 months of operations. During this period, the
company gained a foothold in 9 circles including Chennai, Tamil
Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir,
Himachal Pradesh and West Bengal.
• The Company has currently gained a momentum in the space of
telecom in India post the allocation of additional spectrum by the
Department of Telecom, Govt. of India for 13 new circles across
India. These include Delhi (Metro), Mumbai (Metro), Andhra
Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh,
Maharashtra & Goa, Rajasthan, Punjab, UP (West) and UP (East).
• Aircel has won many awards and recognitions. Voice and Data
gave Aircel the highest rating for overall customer satisfaction
and network quality in 2006. Aircel emerged as the top mid-size
utility company in Businessworld’s ‘List of Best Mid-Size
Companies’ in 2007. Additionally, Tele.net recognised Aircel as
the best regional operator in 2008.
• With over 10 million customers in the country, Aircel, the fastest
growing telecom company in India, has revved up plans to become
a full-fledged national operator by 2009.
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Aircel ties up with Chennai Super Kings
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Aircel is the proud Sponsor of Chennai Super Kings Team, captained by M.S. Dhoni,
which is one of the most promising teams in the much talked about Indian Premier
League.
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This association provides a superb platform for Aircel to realize its ambition to be a
national player.
The Aircel logo will be present on the front and both the arms of the playing jersey
of the team.
• Aircel has planned a slew of
activities to ensure the
association is carried across.
The biggest initiative in this
is the GOLDEN BAT
promotion. Here, the Aircel
subscribers stand to win a
Golden Bat and a whole lot of
other prizes on buying the
new recharge voucher.
• Apart from this, various
initiatives like score updates,
prediction contests on SMS
etc. are underway for Aircel
customers.
• Ariecll Do Not Disturb Registry
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If wish to register or de-register from our Do Not Disturb Registry, then
please send SMS or Call on our toll free number as per the instructions
given below :By SMS: (Toll Free)
To register
Type: START DND
Send to: 1909
To deregister
Type: STOP DND
Send to: 1909
By Call: (Toll Free)
Subscriber may dial 1909 from his/her Aircel mobile.
Please Note: All requests for Do Not Disturb will be updated with
National Do Not Disturb Registry. Data Updates with National Do Not Call
Registry will be done within 45 days.
Research & Tools
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Connecturf sees the importance that online Research can make for its
clients. The organization provides expertise for various marketers
wanting to conduct brand specific research on the Internet. Some of
the key benefits of the online medium are:
· Reduces the cost of research to a fraction of the offline model
· Turn around times are much faster and responses numbers are
available instantly
· Target specific markets for product testing
· Data is captured in an organized manner in a database
· Human error is completely eliminated
· Questions are dynamically thrown up according to previous responses
· No data entry errors
· Instant analysis and customized reporting
We have used the medium for clients and our internal studies and the
results have been very promising. With customized analytical tools
designed to provide accurate results for online surveys, we expect this
to add a new dimension to our business.
Strategic Partnership
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The Indian Internet market is nascent but booming. Various clients
realize the power of the digital medium. However, many offline agencies
are less equipped to provide specialized services on the medium.
Mediaturf works closely with various agencies as the digital business
specialist for their brands. We work across agencies.
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Connecturf is also in a strategic alliance with Enpocket, a leading global
M-CRM solutions provider. Together we aim to set alight the Indian
market with state of the art Mobile Marketing solutions.
•
The organization works closely with the Internet & Mobile Association
of India (IAMAI) to generate research and intelligence on the medium
across genres. This arms clients with data on the state of their
industry vertical while also updating them about the overall health of
the medium.
Aircell Serving
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Mediaturf offers a multitude of ad serving solutions for both
advertisers and publishers alike. At Mediaturf we recognize the need
for "Different Strokes for Different Folks."
Publishers are focused on inventory management solutions to leverage
their content into better ad revenue. Advertisers need enhanced
reporting and campaign management tools to constantly better ROI
from their media campaigns. Hence we use different Ad-serving
softwares to offer the best of both worlds.
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We have served over 7 billion ad impressions for various publishers. We are
also the default ad-server on some of India's leading portals.
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DoubleClick 5.1.1.7 provides state of the art ad-serving technology for
Publishers. With better ad-traffic navigation and minimal delivery
obstacles, DFP offers functionality that is critical to publishers.
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The capability of this software together with the in-house customization
around it ensures that Mediaturf provides quality inventory management to
all its publishers. We have taken special efforts to simplify the reporting
formats without compromising on the reporting parameters.
Aircell mobile market
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Mobile population has now surpassed Internet population. There are
over 80 million mobile users in India and the number continues to grow
astronomically. This revolution is fast turning the mobile device into a
critical marketing medium. In today's fast moving world the mobile
device is the most personal device a marketer can find. However, the
rules of marketing on mobile are quite different from the mass
marketing models that are normally used.
The mobile business is just taking off in India. Marketers need to adapt
to this and have a long term strategy for the medium. Today, there are
only blanket push outs of advertising with no profiling or targeting.
Irrelevant communication reduces the return on marketing monies. It
also leads to customer irritation which in turn has a negative impact on
mobile marketing at large. Government bodies are already taking note
of intrusive marketing practices. Sooner or later there will be a
crackdown on invasive marketing.
At Mediaturf we realize the long term potential of the medium. We
bring to you end to end mobile CRM solutions that are being practiced in
the most developed markets across the world.
Mobile Marketing
Services

deployed across Europe, the Americas, the Middle East and Asia /
Australasia, for SMS, MMS, WAP, Java and Brew communications.
The Engine matches consumer profiles with personalized marketing
content. This is accomplished by intelligently building and assessing
consumer permissions, behavior and preferences.
Awards & Recognition
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We have been twice awarded with India's most prestigious advertising
awards: The Abby's.
Recently, we were nominated for the imedia Connection (USA) awards for
the Iqara Broadband campaign. It was the only creative to be selected
from the Asia Pacific Region, putting us on par with the global best
practices. Some of the best brains work with Mediaturf, who have won
numerous awards and recognition. In 2006 itself, Jayesh Soni, Creative
Group Head, Mumbai has won three awards during his previous
employment—a Silver medal each at the AdFest and The Abby's and a
bronze medal at the GoaFest organized by the AAAI. Phew!! Mediaturf
works closely with the Internet and Mobile Association Of India (IAMAI)
to set and enhance creative standards in the Indian Internet industry. Go
right ahead and see some of our creative worksrting and analytics to
create more profitable campaigns for clients
END
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