Transcript Rotary District 7930

Rotary District 7930
Long Range Public Relations Plan
2013-2016
Rotary District 7930 Public
Relations Committee
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Josh Arnold
Tracy Arabian
Joan Arsenault
Jo Broderick
Nanci Carney
Tanya DeGenova
Carole Elliot
Toni Joerees
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Amy Luckiwicz
Peter Majane
Betsy Manzilli
Bonnie Michaleas
David Olson
Brenda Smith
Bob Wicks
The District Public Relations Team
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Josh Arnold Chairman 2012-2015
Led the development and deployment of
District’s PR long range plan, Media guide,
Media aggregator, PR awards, PR Tool Kit &
expansion of use of social media in district
PR endeavors.
Past President Gloucester Club
Multiple Paul Harris Fellow
Rotary Zone 32 Assistant Public Image
Coordinator 2013 -2015
Zone Presenter on PR/ Social Media
Connecticut Success Forum, Northeast
PETS, presenter on PR at district meetings
Received training in Chicago as part of joint
Zones 24 & 32 collaboration 2014, 2015
Host of Rotary Radio Hour on internet’s
MSO Web Radio.
Published Author, Radio Show host, past
cable TV host, Adjunct College Professor,
Educational Consultant/Advocate for
Children with Special Needs
Contributing member of district Long Range PR
Planning Committee
The District Public Relations Team
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Joan Arsenault
Current Assistant Governor
Past President Ipswich Rotary
Club
Past member of Ipswich School
Board
Past & Current Co Chair of
District Conferences
Contributing member of district
Long Range PR Planning
Committee
The District Public Relations Team
• Jo Broderick
• Past President of Beverly
Rotary Club
• Assistant to the President of
Montseratt College of Art
• Prior work in Journalism
• Serves as member of the
Media Crisis Management
team
• Serves on Public Relations
Awards Sub Committee
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Contributing member of district Long Range PR
Planning Committee
The District Public Relations Team
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Toni Joerres member of multiple clubs, currently
Gloucester MA in district 7930
Bar Harbor Maine Club chair of multiple
committees, Programs, Scholarship, Community
Service, Membership, RYLA.
District level RYLA Counselor 5 years
District Membership Chair 2 years
Zone level: New Generations Task Force 1 year.
Speaker New Generations Task Force Training
Seminar Newark NJ
Speaker Zone Institute Lake George NY
Speaker Presidents Conference Salt Lake City
Utah.
Spoke at International Conference Barcelona
Spain
Featured in Rotary Magazine
Speaker at clubs in multiple states, and Canada
District 7930 PR Awards sub committee
Contributing member of district Long Range PR
Planning Committee
The District Public Relations Team
• Nanci Carney
• Past President of Greater
Salem NH Club
• Member of Media Crisis
Management Committee
• Member of District PR
Awards Committee
• Contributing member of
district Long Range PR
Planning Committee
The District Public Relations Team
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Tanya DeGenova
Retired member of FBI
Worked on investigations of
Assassination attempt on President
Reagan, and Oklahoma Bombing
Owns and operates international
Security company
Frequently appears on National Media
as Law Enforcement Spokeperson.
Past Marblehead Public Relations
Chairwoman
Current Marblehead Club President
Serves on Research, organization and
documentation sub committee of
District PR Committee
Contributing member of district Long
Range PR Planning Committee
The District Public Relations Team
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Brenda Smith Esq.
Past President of Salem MA Rotary
Club
Past Human Resources and Public
Relations Senior Executive
Participates in Iron person Triathalons
for charities Internationally
Founding Executive Director Center for
Entrepreneurship at Endicott College
Adjunct Professor Salem State
University
Member of District Media Crisis
Committee
Member of District PR sub committee
on Research organization and
documentation
Contributing member of district Long
Range PR Planning Committee
The District Public Relations Team
• David Olson
• Editor Salem Evening News
• Past Editor Gloucester Daily
Times
• Past member of Gloucester
Rotary Club
• Current member of Beverly
Rotary Club
• Current Chairman Beverly PR
Committee
• Member of District Media Crisis
Management Team
• Member of District PR Media
Directory Committee
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Contributing member of district Long
Range PR Planning Committee
The District Public Relations Team
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Bob Wicks
Current Assistant Governor
Past Ipswich Club President
Current Club PR Chairman
Current RLI Facilitator, Rotary
Leadership Institute for Northeast
America
Current Member, 7930 Technology
and Communications Committee
Member of District PR sub
committees for PR Awards, and
District Media Guide
Current PR Chair for Ipswich Rotary
Club
Contributing member of district Long Range PR
Planning Committee
The District Public Relations Team
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Peter Majane
Past North Reading Club President
Current Tri-district Public Image Chairman
Current District Membership Chairman
Current Rotary Visioning Coordinator
Current Assistant District Governor
Member of District PR Awards Committee
Member of District Media Directory
Committee
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Contributing member of district
Long Range PR Planning
Committee
The District Public Relations Team
• Amy Luckiwicks
• Past President of
Wakefield Rotary
Club
• Current Assistant
Secretary 7930
• Co-chair of District
Polar Plunge
Committee
The District Public Relations Team
• Betsy Manzilli
• Past President of the
Hamilton Wenham
Club
• Chairwoman Rotary
Youth Exchange
The District Public Relations Team
• Bonnie Micheleas
• Past President
Haverhill Rotary Club
The District Public Relations Team
• Carole Elliot
The District Public Relations Team
• Tracy Arabian
• Co Chair District
Polar Plunge
Committee
• Chair of Gloucester
Public Relations
Committee
Year 1 Goals & Objectives
Planning &
Development
Create Infrastructure
Research, Survey
Develop outline
For District
Long Range PR
Plan
Develop Multi
Member PR
Committee
Increase from 2
Encourage Clubs to
appoint PR Designees,
increase from 19 total
Develop
District Wide
Media Crisis
Intervention
Team
Year 1 Goals & Objectives
Communications
Provide ongoing PR
Updates to Dist. Ldshp
Team & Forums
Continue Rotary Radio
Hour, Share Guest’s
Rotary Stories
Use Photos to
“Give Camera” to
District and Club
Activities
Develop Set of Tips
To share with
Club Level personnel
To Assist with PR
Endeavors
Use Club Runner Software
For Communication &
Documentation
Access for Dist Com.
& Club PR chairs
Year 1 Outcomes
From Goals & Objectives
Planning
& Development
Create Infrastructure
Long Range Public Relations
Outline was developed
It proved most helpful
In developing
The actual plan.
Media Crisis Team was
Established see follow up
Slides for details
District PR committee
Expanded from two to 13 in
Year 1
Future focus needs to be on
Developing out the team
And expanding the
Workload with some additional
Focus on specialization
Year 1 Goals and Objectives
Social Media
Do Research to provide
Literature to district &
Club level folks to
Support use of
Web pages, linked in
Facebook & Social
Media.
Enhance offerings
Using Social Media to Share
Rotary Stories, Rotary in
Action, Rotary Fellowship
At the district and club levels.
Encourage Rotarians to join
Facebook, Linked in, and
To participate, and contribute
To each medium
Post and interact with folks
From Linked in Groups
Encourage district folks
To join linked in rotary groups
Year 1 Outcomes
Media Crisis
Intervention Team
Beverly PR Chair
David Olson
Editor Salem
Evening News
Past President
Beverly Club
Jo Broderick
Past President
Greater Salem Club
Nanci Carney
Past President
Salem MA Club
Brenda Smith Esq.
Year 1 Outcomes
Media Crisis
Intervention Team
Team Reports
Directly to
District Governor
Members rotate based on
Calendar Cycle
All Team Members have
Met with District PR Chair
Reviewed publication
By RI on
Media Crisis Management
Contact information of Team
Furnished to incoming District
Governor at point of transition
Protocol is Club President
Reaches out to Governor
Governor after fact finding
Calls Team and member or
Members convene to assist
Club on Media Aspects
Only.
Year 2 Goals & Objectives
Continue existing
Infrastructure
Development
Efforts Expand
Scope & Range
Push toward year 3
Deliverables
Provide more focus
On social Media
Facebook
Linked In
Twitter
Continue with Rotary
Radio Hour
Let Rotarians
Tell their Story
Research &
Development
Of
PR Tool Kit
For clubs
Year 2 Goals & Objectives
Communications
Continue to provide ongoing PR
Updates to Dist. Ldshp
Team & Forums
Continue Rotary Radio
Hour, Share Guest’s
Rotary Stories
Use Photos to
“Give Camera” to
District and Club
Activities
Develop Set of Tips
To share with
Club Level personnel
To Assist with PR
Endeavors
Use Club Runner Software
For Communication &
Documentation
Access for Dist Com.
& Club PR chairs
District PR Year II Outcomes
Media Crisis Team
Met reviewed
Procedures and
protocols
Greater inclusion of
Data on District
Clubrunner
But to no avail
Club PR chairs
Need to integrate use
Of clubrunner as part of
Their PR Efforts
Facebook
“give the camera”
Focus well
Received
Enhanced number of
Members, and visits
For district and club pages
More contributions for Linked in
Research for PR tool
Kit completed. Could not gain
Consensus from other
District committees to share
Information with district clubs.
Product created but
No distribution.
District Goals & Objectives Year 3
Continue District PR
Infrastructure Development
Focus on Deliverables
And convey successes
to others by showcasing
District 7930’s PR
Accomplishments
Produce District
Long Range
PR Plan
Establish PR
Awards for
2014-2015 year
Publish Tool Kit for
District Clubs
Share District 7930
Tool Kit
With others
Via social media
Publish District
Media Guide
For use by
District PR
Assist Clubs
In deploying
R.I. Showcase
District Goals & Objectives Year 3
Continue Rotary Radio
Show, let Rotarians share
Their stories. Expand to
Use social media to connect
With other Rotarians
As guests on Show
Provide continued
Support for District
Efforts, among
Them District
Polar Plunge
Create news aggregating
Alert and post articles
Relevant to District 7930
On district facebook
page
Continue to
Use photos for
Year ending albums
For DG and
To post to
Facebook
District Goals & Objectives Year 3
Give talks at club levels
To highlight the infrastructure
Development of district
PR Plan, and resources
Available to clubs
For Public Relations
Public Image
Develop inroads
For years four and
Five for Cable
And Video production
To support PR/PI
Efforts and programming
Develop listing of
Vendors and products
To share with
Clubs for PR
Related Products
Prepare final report on
District Public Relations
For past three years
With recommendations
For changes
Upgrades
Expansion
And redirection