Transcript Public Relations & Your Library

Public Relations &
Your Library
Presented by: Tiffany McClary, Director of
Communications, Marketing & Outreach, NJSL
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Agenda
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Meet the NJSL Marketing Team
Why PR?
Key Components of PR
PR Activities
PR Tips
NJSL Resources for Public Libraries
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Meet the NJSL Office of Communications,
Marketing & Outreach
Director of
Comm., Marketing
& Outreach
Tiffany McClary
609-278-2640 x122
[email protected]
Public Relations &
News Media Contact
Gary Cooper
609-278-2640 x108
[email protected]
Graphic Designer,
Webmaster &
Comm. Specialist
Anthony Schiavino
609-278-2640 x 132
[email protected]
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Why PR?
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Advocacy
Change perceptions
Add value to your community
Build relationships
Promote your events and services
Achieve your goals
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Key Components of PR
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Media Relations
Promotion
Events
Social Media
Strategic Partnerships
Issues Management and Crisis Communications
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PR Activities
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Press releases
Letters to the Editor and Op Eds
Media pitches and interviews
Email Campaigns
Direct Mail
Blogs
Social Media
Events
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Tips…
• Create a plan
• Coordinate your efforts
• Use all
channels…especially
your website
• Get to know your local
press
• Collaborate with local
groups and organizations
• Consistent messages
• Drive conversation
before and after events
• Take advantage of social
media
• Focus on one thing and
do it well
• Hire an intern
• Content is king
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Marketing Resources
www.njsldirect.org
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NJSL Direct Newsletter
Marketing Trends Blog
Campaign Websites
PR Templates
Tutorials & Tools
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Connect with us!
Please reach out with any questions, concerns or
suggestions:
NJSL Marketing Portal: www.njsldirect.org
NJSL Marketing Email: [email protected]
Follow us on Twitter!
Find us on Facebook!
Thank You!!!
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