Transcript Slide 1

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Tata Steel: A Pioneering Enterprise
Tata Steel established in 1907 as a
Greenfield project in eastern India
Founded in the vision of Jamsetji Tata, a
true nationalist
Corporate Social Responsibility in Indian
industry traces its roots from him.
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Jamsetji Tata: A Visionary Ahead of His Times
Laid foundation of Indian industrialisation
Laid foundation for scientific development
in India
Set up J N Tata Endowment for Education
In 1902 advised that modern civic
amenities to be provided for workers when
steel plant was still being constructed.
Undertook affirmative action not mere
charity
“In a free enterprise, the community
is not just another stakeholder in
business, but is, in fact, the very
purpose of its existence.”
J N Tata
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A Vision Translates Into Tradition
“Let industry established in the countryside ‘adopt’ the
villages in its neighbourhood; ...it is also clearly in the
interests of industry that surrounding areas should be healthy,
prosperous and peaceful.”
J R D Tata, Chairman, Tata Group 1938- 1993
“I do believe that we, in the Tata Group, have held a view and
sense of purpose that our companies are not in existence just
to run our business and to make profit but that we are
responsible and good corporate citizens over and above our
normal operations”
Ratan N Tata, Chairman, Tata Group
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CSR: Part Of Genetic Code
Implementing these principles over 100 years are
part of organizational development
1912 1916 1920 1934 1934 -
8 hour workday
Social Welfare Scheme launched for employees
Leave with pay
Profit Sharing bonus
Tata Steel responded to earthquake in its Bihar
province with relief supplies
1951 - Planned family norms promoted at community
level
1970 – Included Corporate Social Responsibility in
its Articles of Association
1958 - 225 acre Jubilee park created for the citizens of
Jamshedpur
1979 - Launched concerted rural development
initiatives
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Genetic Code: A Unique Identity
It has shaped its heart, mindset and business
processes
1995- Tata Business Excellence Model - makes
sustainable growth a priority and has
included this in its Key Enterprises Process
1999- Tata Code of Conduct - mandates good
governance ethical behaviour by
organizations as well as each
and every employee
1995- Tata Council for Community Initiatives –
provides the superstructure for CSR efforts
across the Group
2003- Tata Index for Sustainable Development - a
CSR measure adopted across the Tata
Group
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Upholding Global Commitments
Committed to national and global CSR
principles
First signatory to UN – Global
Compact
Founder member of the Global
Business Coalition on HIV/AIDS
Member of the Global Reporting Initiative
Board
First Indian company to publish Corporate
Sustainability Report as per G R I guidelines
Member of International Iron & Steel Institute
Project Group on Sustainability Indicator for
Steel
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Corporate Social Responsibility Policy
“Tata Steel believes that the primary
purpose of a business is to improve the
quality of life of people.
Tata Steel will volunteer its resources,
to the extent that it can reasonably
afford, to sustain and improve a healthy
and prosperous environment and to
improve the quality of life of the people
of the areas in which it operates.”
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From Tradition To Process
Areas of Impact
Environment
Employee Relations
Stimulating Economic Growth
Civic Amenities & Community Service
Population Management
Sports and Adventure
Health for All
Relief During Natural Calamities
Education / Arts and Culture
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Environment
Conserving Nature for Future
Generations
All production units certified to ISO
14001
Town Services certified to ISO 14001
Planted -”thousand trees for thousand
days” - as a millennium gift for future
generations. The eventual count was
1.6 million
20% reduction in consumption of raw
materials in the past five years
100% treatment of waste water,
discharged upstream from point of
collection
Greening of Supply Chain
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Employee Relations
Many landmarks in Labour Welfare
1915 Free Medical Aid to all employees and
dependent family members
1917 Welfare Department set up
1956 Joint Consultation instituted with Union
Management Agreement
1990 Incentive for Higher Technical Education
2001 Family Benefit Scheme
2003 R D Tata Technical Education Centre
2003 Initiated process for SA 8000
certification
2004 Completed 75 years of Industrial
Harmony
2004 Inserted clause against Sexual
Harassment in the Works Standing
Order
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Stimulating Economic Growth
Continuously augmenting Town infrastructure to
promote business growth
Tata Steel and its subsidiaries provide business
opportunities to ancillary units
Institutions such as National Institute of
Technology, R.D.Tata Technical Education Center,
and Savak Nanavati Technical Institute provides
technical and job oriented training
Promoting rural economy through natural
resource management, micro financing and credit,
and training for gainful employment
Tate Steel caters to over 600 villages and several
company towns, in the provinces of Orissa and
Jharkhand
Creating a ripple effect across towns and villages
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Civic Amenities and Community Service
“Be sure to lay wide streets planted with shady
trees, every other of a quick growing variety. Be
sure that there is plenty of space for lawns and
gardens. Reserve large areas for football hockey
and parks. Earmarks areas for Hindu temples,
Mohammaden
mosques
and
Christian
churches.”
J N Tata,1902
Created Town Services, Community Development &
Social Welfare Department, and Energy and
Environment Cell
Today,
also
responsible
for
environment
management, family initiatives, medical services,
emergency fire services, airport, mobile medical
services, sports facilities, libraries, education
centers...
Services have grown to cover 700,000 beneficiaries
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Population Management
Jamshedpur leads in demographic indices and
maternal and child health in the country
Shares planned family norms with employees and
non-employees
through
Family
Initiatives
Foundation
Extension programs have empowered
community to sustain initiatives
the
Provides free Reproductive Health Services to over
2,000,00 women from urban & rural areas each year
Ensures 98% immunisation coverage in the city of
Jamshedpur
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Sports & Adventure
Promotes Sports as a way of Life
Sports Department
Tata Steel Adventure Foundation
Tata Football Academy
Tata Archery Academy
30-acre J R D Tata Sports Complex
Organizes sporting events for employees and
community year round
Promotes sports in schools
Employees include 20 Olympians, over 100
international sports persons
India’s first woman to scale Mount
Everest
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Health for All
Health care facilities open to employees and nonemployees
850-bed hospital, two super dispensaries and
nine dispensaries in Jamshedpur
Mobile medical units reach out to rural and semi
urban areas
Health
Centers
based
in
villages
and
communities. Supports alternative remedies such
as ayurveda, naturopathy, homeopathy, etc
Supports Blood Bank, specialty hospitals for
tuberculosis, eye care services, cancer, etc
Taken “Lifeline Express” seven times to remote
parts of rural India
Partner for Child Survival, Smile Train, Polio and
Water and Sanitation projects
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Relief during natural calamities
Immediate relief with materials and
help during natural calamities
Relief
followed
by
long-term
rehabilitation programmes
Employees have contributed their
wages
towards
relief
and
participated in relief work
Constructed schools and shelters
after recent super cyclone in Orissa
and earthquake in Gujarat
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Education
Jamshedpur is a centre for excellence
in education
Three primary schools, six high schools and
one college run by the company
312 private schools and 171 “balwadi”
schools assisted by Tata Steel
Jamshedpur has among the highest literacy
rates in the country
Instituted Dr J J Irani Education Excellence
Award
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Arts and Culture
Patron of Art and Culture
Contributed to setting up of National
Centre for Performing Arts, Mumbai
Tribal Culture Centre set up for
preservation and promotion of
indigenous art and culture
Supports cultural institutions in
Jamshedpur and outlocations
Promotes rural arts and crafts
“Art in Industry” camps
One of the oldest and finest collection of
India’s masters and contemporary Indian
art
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Vision 2007
Global Goals and Social Commitments
Tata Steel plans to augment capacity from 4 million to 10 million
tones per annum
Grow from a domestic player to a global enterprises
All in line with ethos of creating value for the nation, without
compromising on the ability of future generations to meet their
needs.
Sets aside 12-14% of PAT for welfare
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“We generate wealth for the people. What
comes from the people must, to the extent
possible, therefore get back to the people.”
- Bharat Ratna, J R D Tata
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