Transcript Delta Kappa Gamma Society International

Key Women Educators
March 1. 2014
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Mission Statement
◦ The Delta Kappa Gamma Society International
promotes professional and personal growth of
women educators and excellence in education
Vision Statement
Leading women educators impacting education
worldwide
“Leading Women Educators
Impacting Education Worldwide”
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To unite women educators of the world
in a genuine spiritual fellowship
To honor women who have given or who
evidence a potential for distinctive
service in any field of education
To advance the professional interest and
position of women in education
To initiate, endorse and support
desirable legislation or other suitable
endeavors in the interests of education
and of women educators
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To endow scholarships to aid outstanding
women educators in pursuing graduate study
and to grant fellowships to non-member
women educators
To stimulate the personal and professional
growth of members and to encourage their
participation in appropriate programs of action
To inform the members of current economic,
social, political and educational issues so that
they may participate effectively in a world
society
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Honor society of approx. 95,300 key women
educators in 18 countries
Members represent all levels of education
The society provide professional and personal
growth opportunities for members, support
educational legislation, recognizes
outstanding women, and provide numerous
leadership development opportunities.
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Leadership training and membership
Grants and stipends for research and special
projects
Presentations at professional meetings
Support for graduate study through state
organization and international scholarships
Honor of designation as key women
educators
Networking with members in 18 countries
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Opportunity to write for a juried/peerreviewed publication
Fellowship with professionals with common
experiences
Participation in community service projects
that benefit education
Involvement with Schools for Africa Project
and mentoring early career education
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The Delta Kappa Gamma Society
International was founded in 1929 in
Austin, Texas, by 12 women who saw
the need to unite women educators in
efforts toward better professional
preparation and recognition of
women’s contribution to the teaching
profession
 United
States, Canada, Norway,
Sweden, Mexico, Finland,
Guatemala, Iceland, The
Netherlands, Puerto Rico, Great
Britain, El Salvador, Costa Rica,
Germany, Denmark, Estonia,
Panama and Japan
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www.dkg.org
www.dkgnetwork.org
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Seven Steps to a Perfect Elevator Speech
◦ Step 1: Identify Your Objectives
 If you want to be compelling and achieve the coveted
status of “wow, tell me more,” your conversations
must be audience centered.
 First, identify your elevator speech objectives. Your
objectives help direct the tone, language and delivery of
your elevator speech.
 Example Objectives:
 1. Inform a friend about your job
 2. Explain what you do to a member
 3. Teach a member/chapter officer about an aspect of
the Society
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Step 2: Know Your Organization
◦ Knowing about the Society and your role is integral
to telling a compelling, genuine and authentic
business story. The elements here help paint the
picture of your organization “self” for members,
family, other callers.
 Examples Organizational Information
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1. Name of Organization
2. Mission Statement
3.Services and/or Purposes
4. Number of members/chapters/state
organizations/countries
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Step 3: Know Your Audience
◦ It’s all about them. Knowing your audience is the
most important part of effective communication.
Always perform an audience analysis (if you can).
Define the “ideal” audience or your most probable
audience.
 Example ideal Audience Profile
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Agreeable telephone questions
Molly Member with an easy questions
Curious friend
Society committee member
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Step 4: Create a High Level, Powerful Visual
Metaphor
◦ This is the start of your verbal answer to the question
“What do you do?” These are the first words of your
elevator speech. Make them meaningful, engaging and
memorable. After you say this sentence, pause a
moment. Watch the person’s body language. Your
goal…the body language says, “Wow, tell me more” (e.g.,
head tilts to the side, eyes open, and wide smile).
◦ The easiest way to get people to understand, respect
and accept a new idea is to link to something that
already know and trust. The link must begin in the right
brain – the emotional side– the big picture side.
Emotional compel us to act. Use as few words as
possible. Three to six words are a good rule of thumb.
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Example Metaphors
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Coach:
Designers:
Info Tech:
Marketing:
I’m your business life engineer
We make you look good
We are your headache reliever
We are business storytellers.
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Step 5: Add a Level of Detail
◦ Now that you have piqued your conversation
partner’s interest, ad a level of detail geared toward
an audience filled with 6th graders (e.g. very high
level, simple, and uncomplicated). Most
mainstream magazines and newspapers write
between the 6th and 8th grade levels.
◦ With your elevator speech, this is your firs chance to
make a lasting impression. Let your passion, visual
metaphors and business story drive home the
message. Use one to three short sentences.
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Step 5 : Example Detail Sentences
◦ 1. We help you tell your unique and compelling story
with credibility and passion. We work with your team to
help you communicate your story credibly, consistency
and clearly. You will confidently deliver a “tell me more
story” through your elevator speech, networking
conversations and presentations.”
◦ 2. Our school works with those special children with
braces, in wheel chairs and with other physical
challenges. We help these children find their potential
and achieve the things many others never dreamed they
do. Our special students find their strengths and reach
for their dreams at our school.
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Step 6: Offer a Success Story
◦ Create a connection with your audience. Great stories
accelerate your ability to connect. Credibility is the
foundation to creating this connection. It is our job as
business story tellers to impart our credibility from the
first handshake, smile and eye contact.
◦ If a picture is worth a thousand words, a story is worth a
thousand pounds of credibility. Genuine and authentic
conversations always resonate with people. You create a
business connection with a success story. A success
story helps people know that you are listening, that you
are interested in them, and that you can meet their
expectations. A great success story heightens interest
and intensifies our emotional connections.
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A great success story for an elevator speech is a
testimonial told in a succinct way that links to the
audience’s needs. It should be one or two sentences
long.
Examples Success Stories
◦ 1. School Professional: Our school, XYZ Middle School, is
recognized as a Blue Ribbon School by the U.S. Department
of Education. The judges particularly noted our exceeding
high level of positive parent information.
◦ 2. DKG Members: I am raveling to a professional sponsored
by an international education organization that has more
than 95,000 members in 18 countries. It is one of the
large philanthropically organizations of its kind, giving
more that $3 million dollars a year in educational and
professional and assistance for educational excellence.
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Step 7: Gauge Interest
◦ This is your ongoing observation of your interaction with
your conversation is based on 3 main components:
body language, vocal tone and content. To connect,
your elevator speech must resonate with the other
person on a personal and emotional level. Stories offer
a narrative that bundles body language, vocal tone and
content together. On the telephone, vocal tone can be
your most important indicator.
◦ The elevator speech is the decision point for both
persons in terms of a connection. The question to ask
yourself, “do we move forward or do we say nice to meet
you”? You must have a keen eye for body language cues,
be an active listener and be a whole body communicator.
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Example Indicators to Gauge Interest:
◦ 1. Body Language: other person tilts head to the
side, nods heads affirmatively, opens eye wide,
smiles
◦ Verbal: asks intelligent, active questions; shares a
related personal story; gives you a business card;
asks you to say the same thing to another person;
recommends you talk to a colleague.
◦ Tone: listen for the interest, sparkle or question
mark. Hear uncertainty or disinterest.
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Digital Age
◦ Twitter
 140 words or less
 Other new technology ….
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Broadcasting the Buzz: Marketing the Society
It is important that Delta Kappa Gamma
become more visible in our communities,
states, and countries. In order for the Society
to become more well known we need to talk
openly about the Society and its Purpose
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Broadcast the BUZZ by communicating
monthly with chapter presidents,
communications committee chairmen, editors
and webmasters; post communication, e.g.
“Tip of the Month” on the state organization
Web site an send to chapter for their use.
Encourage chapters to publish information
about their activities in local media
Provide suggestions to chapters to make the
Society more viable
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Recognizes outstanding educators and
publicize the event
Encourage the use of “elevator speeches”
Describe /Share Society publications in
various community locations such as doctor’s
offices, libraries, teacher’s lounges, etc
Provide model press releases for members,
chapter editors and webmasters at state
organization meetings.
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Press Releases
◦ Use Press Releases
 Give contact information
 Grab them with headline (hook)
 Invert your pyramid (critical info first, then next most
important, etc)
 Little things matter (font, sizes; spelling; grammar; the
shorter, the better; be succinct and concise; use photo(s),
email, no cover letters.
 Use quotations – testimonials
 Issue a command or call to action – “Embrace Our Vision”
“Design our Future”
 Use a positive tone, avoiding buzz words
 Keep content focused
 Use fewer words with many details
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Press Release
◦ Making your Press Release Work
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Relate your information to popular story or topic
Use action words
Email your article
Target general interest media(radio, TV, newspaper,
business and news magazine)
Write release to appeal to radio, a major media outlet –
newspaper, TV stations
Include tips in news release…How to…
Use access to media wisely (alphabetize email lists to avoid
duplication)
Tie in with other organizations
Use press release before, during and after events
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Articles
◦ Writing an Article
 Point out problem reader may have (Want to help? Too
much to do?)
 Suggest ways to solve the problem or make situation
better
 End article with review of most important points – it
can be cut
 Include contact(s)
 Keep sentences and paragraphs short
 Write sentences that require few commas
 Write simple for faster reading
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Articles
◦ Articles/Letters that “sell”
 Involve the reader by asking questions (“Concerned
about losing new teachers?” “Tired of the same old
thing?”)
 State organization benefits
 Remember the P.S.: your last word (most often read
part of letter, article)
 Keep present tense in headline
 Use active voice
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Articles
◦ Energize your writing
 Avoid empty subjects and weak verbs (“There are” “It
is”) (“There are key women educators in 17 countries”)
 Avoid clichés – such as empower, paradigm, utilize,
proactive
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Articles
◦ Using the Media
 Think like the media
 Connect message to media’s latest trend
 Message should fit with America’s cherished beliefs
(Educators influence eternity)
 Tie the message into topic of mass interest (Crime,
kids, schools, roads)
 Relate message to community concerns (good guy
taking on “…ism” – racism, bully-ism, cover-ups,
dishonesty, other-ism)
 Relate message to reporter’s per subject
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Articles
◦ Writing for Global Marketplace
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Be literal
Keep it short – destroy vague wordiness
Know the reader
Quell your inner comedian
Project the right image for the culture