Transcript Slide 1

Creating and Retaining Start-up
Companies
Association
of University
Research
Parks,
2012
Association
of University
Research
Parks,
2012
©©
Outline
• Professional Park Services & Client
Funding
• Client Funding Matters
• Park Employees and Staffing
• Recruit Well / Retain Well – Care of
Clients
• Discussion
Association of University Research Parks, 2012 ©
Professional Park Services
High-Speed Internet &
University Connections
Job Fairs
Specialized
Laboratory
Facilities
Professional Conference Facilities
& Management with 2-Way Video
Equipment
Access
Association of University Research Parks, 2012 ©
Professional Park Services
Media Relations / Marketing
New Release Preparation / Placement
Video Production / Commercials
Branding – Logo and Collateral Materials
Journalism Interns for PR and News Articles
Job Placements / Job Fairs
Human Resources / Employment Assistance
Recruitment – Full time/ interns/ PT
Legal Issues – Legal Network
HR Roundtable
CEO Roundtable
Training – Workforce and Mgt
Flexible Space and Leases
6 - month to 1 - year leasing program
Student Incubator Facility
Affiliate Program / Co-Space Program
Association of University Research Parks, 2012 ©
Professional Park Services
• Business Assistance Program (through
incubator or networks)
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Business Plan
Market Strategy
Financing: Venture / Seed / Debt / Coaching
Management
Intellectual Property
Accounting/ Auditing Controls
• Conference & Gathering Areas
• Incubator as Park Headquarters
• Professional Conference Management
• Networking Opportunities
• BBQ/Crawfish Boils/ Social Events
• Seminars
Association of University Research Parks, 2012 ©
Professional Park Services
• Two-Way Video, access to conference and training rooms
through the National Guard Training Center at the Park
• High Speed/High Capacity Bandwidth & Wireless Hot
Spots
• Business Plan Competitions (Recruitment / Community
Involvement)
• Access to Faculty & University Linkages
(Collaboration)
• Equipment & Facilities Access
• Technical Assistance Program – SBIR/STTR
• Prototyping Center through the College of Engineering
• Reception and Administrative / Clerical Support
• Fortune 500 Atmosphere – Prestigious Brand
• Access to Technical Library
• Amenities (Day Care, Health Club,
Restaurants and Services –
Association of University Research Parks, 2012 ©
Professional Park Services
• Procurement Programs, Vendor Fairs, Wellness Fairs
• Small Business Development Center and State
Economic Development Services
• Industry Cluster Management through LED
• Mail & Shipping
• Security – 24 / 7 Campus Police and local sheriff
• Shared Lab Equipment – tenants & engineering
• Intellectual Property Assistance – Legal Network
• Customized Educational Offerings – Executive Education
and MBA, PMBA, and EMBA
• Custodial (Grounds and Buildings)
Association of University Research Parks, 2012 ©
Client Funding Access
• Development of Funding Streams for Clients is
Critical!
• Angel Investors / Venture Capital
• Technology Road Shows
• Pitch Night / VC Forums
• Alumni Outreach
• Seed Funds
• University Related
• Economic Development Corporation
• Debt Financing - Banks
• Public Funding – New Market Tax Credit
• Grants – SBIR /STTR
Association of University Research Parks, 2012 ©
Park Employees and Staffing
AURP Research Park Director Needed Skills:
• Professional Networker – well connected
• Public Relations and Good Speaker
• Business and Financial Understanding
• Economic Development
• Academia / Science
• Public Sector / Political Experience
• Legal
• Real Estate / Property Management
Goal: Finding leaders with deep experiences in one
or two areas with an aptitude to gain functional skills
in all areas.
Association of University Research Parks, 2012 ©
Research Park Management
In House:
• Facility Management
• Financial
Management
– Financing
– Accounting
• Real Estate
Management
– Covenant
Enforcement
– Joint Venture Projects
– Leasing
Contract or Hire:
• Legal
• Accounting / Auditing
• Business Coaching
(Incubator / SBDC)
• Master Planning &
Architecture
• Facility Construction
Recruit, Retain and Create
Clients
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Brand and Prestigious Location
Comprehensive Facility and Service Offerings
Amenities (convenience / gathering / culture)
Network Capital of the Community
Entrepreneurial Capital of the Community
Place to be to Succeed
Campus-like setting
Parking and Access
Safety and Security
Part of the Business Ecosystem Make it hard
Part of University Environment
for clients to
– For academics
– For Sports
– For Culture
imagine working
elsewhere!
Association of University Research Parks, 2012 ©
Work.
Play.
AND Educate.
Association of University Research Parks, 2012 ©
Image: Francesco Marino / FreeDigitalPhotos.net
Live.
Questions
Association of University Research Parks, 2012©