Transcript National Donation Hospital Campaign

Riverside Community
Hospital
Donation Campaign
Christy Bethel, MS
Donation Development Coordinator
OneLegacy
Karina Kilian, RN, BSN, CEN
Director, Emergency Services
Riverside Community Hospital
Hospital Profile
• 373 beds
• 40 ICU beds
• 50 bed ER
• 81,000+ pt visits annually
• Level II Trauma Center
• Centers of Excellence
• Kidney & Pancreas Transplant Center
• OPO: OneLegacy
(Region 5)
RCH Involvement in the WPFL
• Awarded a HRSA Bronze Medal of honor in Oct
2012
• Presented “Doubling Donation Outcomes…What
a Difference a Year Can Make”
• CNO attended the National Learning Congress
and the RCH Let Life Bloom campaign seed was
planted
First Steps
• Donor Council submitted proposal to promote
the Let Life Bloom campaign
• E-campaign established to promote donor
registration: http://donatelifecalifornia.org/rch
Finding Balance
RCH hosted weekly Donate Life
Informational Booths
Flag Raising Ceremony
Lessons Learned
• Additional education needed
– Clarified misconceptions
– Reviewed accomplishments
• Established need to engage the community in
donation awareness
Reviewed data to confirm that RCH
is saving LIVES through donation!!
CA =34%
Riverside=20%
Where are we now?
• RCH is the only hospital in California to receive a Gold
Recognition in the Let Life Bloom Campaign (Phase II)
• The e-campaign resulted in limited registries; Revised
link http://donatelifecalifornia.org/riverside
• There are currently 102, 802 Registered Donors in the
city of Riverside
• Goal is for Riverside to increase from 20% to 50%
Year
Referrals
Eligible
Donors
# Donors
BD/DCD
2008
45
8
3/0
2009
113
9
5/0
-
56%
13
2.60
2010
155
14
10/0
-
71%
38
3.80
2011
242
13
11/0
-
85%
28
2.55
2012
225
10
9/1
11%
82 %
32
3.56
*2013
*thru
9/30/13
180
12
9/0
-
75%
29
3.22
DCD Conversion Organs OTPD
Tx'd Goal 3.75
Donor
Rate
Goal 75%
Goal
10%
35%
11
3.67
Next Steps
• Host our first Donation Drive at Employee
Benefits Fair
• Partner with the City of Riverside to establish a
city wide donation campaign
–
–
–
–
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Mayor’s office
City employees
First responders (Fire, Police, Sheriff, & EMT)
Universities/colleges
Libraries
2014 Donate Life Rose
Parade Float
RCH Sponsoring Floragraph