Align Business and Information Technology – with SOA

Pradeep Nair Director – Software Group (IBM India/SA)

Sounds familiar?

• Why do I have to give you such detailed specifications of what I need?

• Why does it take six months to get this system implemented?

• Why do I have to pay for this function again?

• Why couldn’t you anticipate this function that I need now?

• Nett, why does it take so long? And cost so much?

The Enterprise of the Future Demands Agility

Innovation

Organic Acquisition s

Companies that demonstrate the highest levels of Agility and Innovation realize the greatest growth

Agility

Agility is Essential to any Growth Strategy

Achieve Greater Agility Through Service Orientation

Know customers and their profiles Drive loyalty by meeting customer expectations Continually evolve services Become indispensable not just irreplaceable Drive quality assurance by continuously surveying Create new value offerings to enable up-selling

Industry Frameworks Accelerate Service Orientation

Software platforms based on business specific usage pattern

Standards-based industry-specific extensions Business Partner-provided assets Lowers project risk and cost Accelerates adoption of industry standards

Framework Coverage Across Industries

Today

Telecommunications Energy & Utilities Retail Banking Financial Markets Automotive Electronics Aerospace & Defense Chemicals & Petroleum Healthcare

In Pipeline

Manufacturing Integration Media Hub Network Centric Operations Customs, Ports and Borders Insurance Process Automation Core Banking Renovation

Real Business Value with SOA

Bharti Airtel - IT infrastructure which enabled rather than hindered rapid growth

 Scale to meet the needs of 1.5 million new customers per month  Grow productivity through the reduction of routine inquiries to the Customer Support Centre, and by enabling the CSRs to cross sell  Reduce costs by eliminating duplicate systems and support structures  Integration and sharing of business processes  Increased customer satisfaction & retention

A Flexible Business Architecture

Real Business Value with SOA

Bharti Airtel leveraged IBM SOA platform and Industry Frameworks to...

 Enable Efficiency  Activate new mobile accounts in less than 2 hours vs. days  Save costs  Self-service website:  customer satisfaction  call center load  Customer retention through improved Business Intelligence  SOA standardized platform

A Flexible Business Architecture

Used SOA for faster time to market & customer centricity

• Reliance Life wanted to accelerate time to market delivering new products ahead of competition • Reusable building blocks • Incremental approach to business solutions that lowers risk • Adopt an IT platform which allows dynamic assembly and delivery of services based on business context

Faster Time to Market

Retail Life Insurance Address Change Fund Switch Future Premium Reallocation Policy Search Nominee Change Make Claim Policy Details Reused Implementation time : 3 months Group Life Insurance Address Change Fund Switch Future Premium Reallocation Policy Search Nominee Change Make Claim Retail Agency Address Change Policy Search Nominee Change Policy details Implementation time : 1 month Implementation time : 1 month

Real Business Value with SOA Tata Sky

Tata Sky needed a highly scalable and flexible IT infrastructure for its “greenfield” deployment.

 Enable dynamic service delivery to customers e.g. provisioning, changing customers package, increasing the number of channels  Ensure Tata Sky’s ability to respond to customer growth & service demands  Solution required future proof technology keeping in mind emerging needs

Real Business Value with SOA Tata Sky

 IBM SOA platform allowed seamless integration between various channels to respond quickly to customer service demands  Ensured that processes were deployed, initiated and monitored to meet key performance indicators  Simplified customer interaction through SMS for all their needs

SOA in India : IBM’s the clear leader!

IBM is the leader in terms of capability, perception and deployments

Today's Business Landscape is Undergoing

Rapid

and

Transformational

Change

IBM can help you succeed  Engage IBM SOA team for a SOA Briefing  Evolve the SOA Roadmap for key Business Initiatives in your environment  Review SOA Solution Architecture and adoption feasibility in your business environment  Engage IBM SOA Team to conduct an SOA Readiness Assessment  Implement SOA Platform and build from Basic to Advanced as your needs evolve