Transcript Промоционални програми

STATE FUND AGRICULTURE
PAYING AGENCY OF BULGARIA
PROMOTIONAL PROGRAMS
17.01.2011, Sofia
Definition of “Promotional programs”
Information and promotion measures for
agricultural products as public relations work,
promotion
and
advertising,
information
campaigns, participation in events, fairs and
exhibitions of national and European importance,
degustations, publications in specialized press and
on internet, promotions in supermarkets.
Purpose of promotional programs
 The programs should be carried out on the
internal market or on third country markets.
 The measures shall not be brand-oriented or
encourage the consumption of any product on
grounds of its specific origins.
 However, the origin of a product may be
indicated in the case of designations conferred
under Community rules.
Duration of promotional programs
Promotional programs shall be implemented
over a period at least one year but not more
than three years from the date on which the
relevant contract takes effects.
Financing of promotional programs
 The Community’s financial participation in the
programs shall not exceed 50 % of the actual cost
of these programs.
 Proposing organisations shall participate in the
funding of the programs at least 20% of the actual
costs of these programs.
 The remaining funding is borne by the Member
State.
Eligible beneficieries
 Trade and/or inter-trade organisations which
are representative of the sector. Each country
defines its own criteria for representativeness.
Submission and selection of programs
 Each year the proposing organisations shall submit their
promotional programs to the Member State in a form
prescribed by the Commission no later than:
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30 November for the EU market;
31 March for the third countries.
 The Member State checks programs on the basis of the
evaluation criteria.
 The Member State sends the programs to the Commission.
 The Commission decides which program it may partfinance.
Selection and approval of implementing
bodies
 For
the purposes of implementing its
programs, each proposing organisation shall
select one or more implementing bodies by an
appropriate competitive procedure. The
selection procedure could be made:
 before
the program is submitted or
 after the approval of the Commission.
 The implementing body should be approved by
the Member State on the basis of financial and
technical criteria.
Conclusion of contracts and
provision of securities
 The Member State shall conclude contract with the selected
proposing organisation within 90 calendar days of notification of
the Commission;
 A security equal to 15% of the maximum annual financial
contribution from the Community and the Member State has been
lodged in favour of the Member State by the proposing organisation
in order to ensure satisfactory performance of the contract;
 The proposing organisation should open a bank account to be used
exclusively for all financial transactions required for the purposes
of the contract.
Payment of promotional programs
 Paying
Agency makes the payments after
technical and accounting checks. The payments
could be:
 Advance payments;
 Intermediate payments;
 Payments of the balance.
 Paying Agency shall make the payments within 60
calendar days.
Internal market
 List of products:
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Fresh fruit and vegetables
Processed fruit and vegetables
Fibre flax
Live plants and products of ornamental horticulture
Olive oil and table olives
Seed oils
Milk and milk products
Fresh, chilled or frozen meat, produced in accordance with a Community or a
national quality scheme
Marking of eggs for human consumption
Honey and beekeeping products
Wines with a protected designation of origin or a protected geographical indication,
wines with an indication of the wine grape variety
Graphic symbol for the outermost regions as laid down in agricultural legislation
Protected designation/s of origin (PDO), protected geographical indication/s (PGI) or
traditional speciality/ies guaranteed (TSG) in accordance with Council Regulations
(EC) No 509/2006 (1) or (EC) No 510/2006 (2) and products registered under these
schemes
Organic farming in accordance with Council Regulation (EEC) No 2092/91 (3) and
products registered according to that Regulation
Poultrymeat
Third countries…
 List of products which may be covered by promotional measures:
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Fresh, chilled and frozen beef, veal and pigmeat; food preparations based
on these products
Quality poultrymeat
Milk products
Olive oil and table olives
Wines with a protected designation of origin or a protected geographical
indication, wines with an indication of the wine grape variety
Spirit drinks with a protected geographical indication
Fresh and processed fruit and vegetables
Products processed from cereals and rice
Fibre flax
Live plants and ornamental horticulture products
Protected designation(s) of origin (PDO), protected geographical
indication(s) (PGI) or traditional speciality(ies) guaranteed (TSG) in
accordance with Council Regulations (EC) №s 509/2006 or 510/2006
Organic farming products in accordance with Council Regulation (EEC)
№ 2092/91
Third countries
 LIST OF THIRD COUNTRY MARKETS
 Countries
South Africa
Former
Yugoslav
Republic of
Macedonia
Australia
Bosnia and
Herzegovina
China
South Korea
Croatia
India
Japan
Kosovo
Montenegro
Norway
New Zealand
Russia
Serbia
Switzerland
Turkey
Ukraine
 Geographical areas:
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North Africa
North America
Latin America
South-east Asia
Middle East
Special characteristics for
promotional programs
 Priority is given to promotional programs that are
proposed by more than one Member State;
 Till 80% of the budget of the program is financed
by EU and Member State;
 Programs should preferably be multiannual and
with a sufficient scope to have significant impact
on the targeted markets.
Promotional programs in Bulgaria
2 running promotional programs in Bulgaria:
 “EU cheese, please” – a multinational project for
dairy products targeted specifically for the Russian
and Ukraine markets, proposed by the PanCyprian
Organisation of Cattle Farmers and the
Association of Dairy Processors to the value of 4
988 000 euro for 3 years.
 Program for information and promotion of dairy
products (white brine cheese, kashkaval) in the
internal market (Germany, Spain), proposed by the
National Association of milk processors to the
value of 3 170 235 euro for 3 years.
Thank you for your attention!
Tel.: +3592 81 87 503
fax: +3592 81 87 503
е-mail: [email protected]
www.dfz.bg