Controlled Vocabulary: Implementing a library of keywords
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Transcript Controlled Vocabulary: Implementing a library of keywords
WebDAM Solutions
www.webdamsolutions.com
© 2005-2011 Virtual Moment, LLC. Company Confidential
Metadata 101
http://www.webdamsolutions.com/metadatastrategy/webinardownload.php
Controlled Vocabulary
http://www.webdamsolutions.com/controlledv
ocab/webinardownload.php
Building the Framework
http://www.webdamsolutions.com/buildingthe
framework/webinardownload.php
User Adoption
Post-webinar survey
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Live tweet feed #webdamwebinar
DAM-It, the Blog
http://blog.webdamsolutions.com
LinkedIn
http://www.linkedin.com/company/webdamsolutions
Facebook
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The leader in digital asset management in
the cloud
Founded in 2005
Real world expertise
Implemented across industries
Education
Travel and tourism
Entertainment
Government
Technology
Manufacturing
What user adoption means
Importance of user adoption
Barriers to user adoption
Methods to achieve user adoption
Building a communication plan
Measuring user adoption
Getting users to USE a system!
Innovators
Early adopters
Early majority
Late majority
Laggards
Improved productivity
Improved workflows
Better use of human
resources
Increased accuracy
Greater impact
ROI
Difficult to use
Resistance to
change
Lack of training or
support
Build the DAM team
Plan and market the launch
Offer ongoing training and education
Make it convenient and easy
Communicate with your users regularly
Responsibilities
DAM best practices
DAM implementation
Communication
Overall success of the DAM
Members
Key stakeholders
Departmental representation
Select end users
Launching and marketing
Creating and distributing training materials
Collecting and evaluating feedback
Maintaining user adoption metrics
Outlining and executing the
communication plan
Implementing changes
Type
Pros
Cons
Parallel
Time to make
adjustments
Gets dragged out, resource
intensive
Big Bang
Immediate user adoption
Requires a lot of time
upfront planning
Phased
Can make revisions after
each rollout
Difficult with interconnected
departments
Training
3rd-party
Internal
Supplemental materials
Metadata best practices
Keyword guidelines
Usage guidelines
Role-based guides
Accountability
Sign-off
Withhold login credentials
Quizzes
Incentives
Convenience
Store documentation in your DAM!
Offer multiple trainings
Brand the DAM
Create a special DAM Newsletter
Create DAM collateral
Host a DAM kick-off party
Launch a competition with
incentives
Create a forum for feedback
Encourage suggestions from users
Take action and implement improvements
Publicize the results
Initial announcement
Rollout plan & training
Post-training follow-up
Ongoing communication
Outline benefits of the new DAM
Provide the reasoning behind the decision
Introduce the DAM team
Emphasize commitment to improvement
Rollout plan and calendar
Training format and schedules
Supplemental materials and system
documentation
Important contact information
Post-training survey
Location of training resources
Support contact information
Solicit feedback
System updates
Refresher training offerings
Changes in business processes
DAM team changes
Feedback
Metric
Metric Type
Number of logins
Usage
Number of downloads
Usage
Number of uploads
Usage
Number of download requests
Usage
New registrants
Usage
Percentage of keyworded assets
Data quality
Metadata completeness
Data quality
Metadata correctness
Data quality
Traffic to the site
Usage
Number of searches
Usage
Database growth rate
Usage
Feature usage (i.e. lightboxes)
Usage
Recorded version:
http://webdamsolutions.com/summer_web
inar_series
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