Transcript APC Enclosure Incentive Program

APC Enclosure Incentive
Program
Incentives to Increase your Profitability on
Selling Power Solutions
DM, APC
[email protected]
phone
All content in this presentation is protected – © 2008 American Power Conversion Corporation
Agenda
● Program Overview
● The Objective, the Program and the Opportunity
● APC Enclosure Overview
● NetShelter SX Features and Benefits
● Application-specific Opportunities
● Getting Started
● APC Website
● Rack Order Options
● Rack Configuration Tool
● Opportunity Registration Program
● Contact information
APC by Schneider Electric – Name – Date
Program Overview
Purpose
The Solution Approach
Your Earnings
All content in this presentation is protected – © 2008 American Power Conversion Corporation
The Objective
To increase profitability on APC enclosures, while identifying power and
cooling opportunities in traditional rack opportunities.
APC’s Netshelter enclosures serve as the base building block for a
flexible modular solution for a client’s entire physical infrastructure
including power protection and delivery, cooling and airflow, security
and management, and the integrated InfraStruXure® solution from APC.
This enclosure profitability program works to encourage the solution
sale for client critical physical infrastructure to include the APC
Netshelter enclosures.
APC by Schneider Electric – Name – Date
The Program
● Begins May 15, 2008
● Limited to select enclosure models
● “Street” price for APC enclosures must not be discounted through this
program. Minimum sell price established by Enclosure Incentive
program rules, unless authorized by local APC District Manager.
Unauthorized customer discounts may cause termination of program.
● APC reserves the right to end the program at anytime
APC by Schneider Electric – Name – Date
…and the Opportunity
●The Advantage
● Receive a reduction in current cost by 17% on
select APC Netshelter enclosure SKU’s
● Plus: Opportunity Registration: 5% to 15%
additional discount (see ORP Program details)
Minimum sell price established by Enclosure
Incentive program rules, unless authorized by local
APC District Manager for competitive advantage.
Unauthorized customer discounts may cause
termination of program
APC by Schneider Electric – Name – Date
ORP Examples
● Rack-only ORP, value of $5000
● No ORP
● 17% purchase discount under “EIP” (eg: AR3100 min sell price $1038, 4% over Dist cost of $999)
● Single-phase InfraStruXure, Rack/Accessories, Cooling, Netbotz
● $10,000 minimum
● 5 pts to identify
● Awarded upon approval
● Three-phase InfraStruXure (Integrated System) opportunity
●
●
●
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No minimum dollar amount
8 pts to identify
7 pts to design
Awarded upon approval
● Projects that do not fit either above category
● $35,000 minimum
● 5 pts to identify
● Awarded upon approval
All ORP discounts are added to the 17% EIP discount for the rack
portion of solutions
APC by Schneider Electric – Name – Date
Sales tools
One-Page Program Overview
APC by Schneider Electric – Name – Date
Rack Configuration Sales Tool
APC Enclosures
Target Markets
NetShelter SX Features and Benefits
Application-specific Recommendations
Competitor Comparison
All content in this presentation is protected – © 2008 American Power Conversion Corporation
Solutions for Network Closets and Computer
Rooms
UPS Protection
Enclosures
Cooling
Security & Environmental
Switched Power Distribution
Remote Management
APC by Schneider Electric – Name – Date
InfraStruXure for Data Centers
Hot Air Containment
RACS/HACS
Cooling
Distribution
Unit
(CDU)
Integrated power and
data cable routing
NetShelter SX
600/750mm
InRow RC
CW
InRow RP
CW/DX
Software & Security
ISX Central
Netbotz
APC by Schneider Electric – Name – Date
Symmetra PX 20/40/80kW
ISX VT 24/32
ISX PDU & Bypass
with pre-configured
power cabling
NetShelter SX
NetShelter SX is the building block of APC power and cooling infrastructure
Available in 24U, 42U, and 48U
heights, 600mm and 750mm
widths, and 1070mm and
1200mm depths.
● Agility
● Offering the most standard features to
ease installation and speed
deployment
● Single rack design is flexible to
accommodate various networking and
server applications
● Compatibility
● APC cooling, rack power distribution,
and cable management products work
seamlessly with the enclosures
● Guaranteed compatibility with any EIA310-D compliant IT equipment
APC by Schneider Electric – Name – Date
NetShelter SX Ease of Use
Easily Adjustable Vertical
Mounting Rails
• Just turn bolt, no loose hardware
• ¼ inch increments
• Automatic alignment
Half-Height Side Panels
• Easy and safe handling
• Lockable
NetShelter® SX
APC by Schneider Electric – Name – Date
Numbered U Positions
• Rapid installation of
rack- mounted equipment
Leveling Feet and Casters
• Easily Adjustable
• Pre-installed
NetShelter SX Roof Design
NetShelter SX Roof – designed for easy cable access and installation
1070 mm version roof shown
8 cable access slots totaling 850 sq cm
(132 sq in) of cable egress
Sectional cable access caps
Spring Pins provide
toolless removable roof
NetShelter® SX
APC by Schneider Electric – Name – Date
Multiple mounting holes for overhead
cable troughs and accessories
NetShelter SX RCC Design
Rear Cabling Channels
- Multi-purpose cable
management
 Toolless mounting for
Rack PDUs
 Toolless mounting of
cable management
accessories
 Side access holes for
cross-connecting
between adjacent racks
with sides removed
NetShelter® SX
APC by Schneider Electric – Name – Date
NetShelter SX Accessories
Horizontal and Vertical
Cable Management
Extensive line of options for
vertical, horizontal and
overhead cable management
1U Toolless Airflow
Management
Blanking Panels
Modular toolless blanking
panels allow for quick and
easy installation to promote
proper airflow
Shelving
Fixed and sliding shelves
with weight capacities
ranging from 50-250 lbs.
(23-113 kg)
NetShelter® SX
APC by Schneider Electric – Name – Date
Stabilization
Bolt-down brackets for UBC
floor anchoring and anti-tip
plate for stand-alone
applications
Recessed Rails
Maximum flexibility for rackmounting networking
equipment with servers in
same rack
Overhead Cable
Management
Provide overhead cable
management of power and data
cables in shielded partitions
NetShelter SX Applications
 Networking Applications
Enclosures for server and networking applications
 Vertical mounting rails can be easily adjusted to make
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room for high capacity cable managers.
NetShelter® SX roof has eight cable access slots for
cable exit or can be removed toollessly for supporting
large bundles of cable.
New vertical cable mangers provide capacity and
organization required for patching and switch
applications.
Server Applications
 Integrated and adjustable rear channel provides Zero U
mounting locations for APC rack power distribution or
cable management.
 NetShelter® SX provides superior door ventilation and
scalable cooling options to address escalating heat
densities.
 Vertical cable organizers, cable containment brackets,
and vertical fiber organizers can all be installed
toollessly in the rear of the enclosure and are capable
of supporting cabling for a fully populated enclosure.
NetShelter® SX
APC by Schneider Electric – Name – Date
Blade Servers
● Specific Concerns
● Clearance needed for hot swappable slide-out modules in back of
blade chassis
● Typically 60-90 data cables per enclosure
● High density power – 4 blade chassis require approx. 16KW of
continuous power
● High density cooling
● Recommendations
● Minimum
• AR3100 (24” wide enclosure) offers space for 4 chassis: some
equipment combinations will interfere with the modules.
• 2 High density PDUs and low profile cable management (AR7710) for up
to 90 Cat6 cables.
● Recommended
• AR3150 (30” wide) provides more space in rear to access modules
• Plenty of room for 2 high density PDUs, cords, and larger cable
management brackets (AR8442) for up to 110 Cat 6 cables.
APC by Schneider Electric – Name – Date
1U and 2U servers
● Specific Concerns
● Increased depth of newer servers with cable management arms interfering
with PDUs and vertical cable managers
● Data cables per enclosure from 40 up to 120
● Power cords and cable management arms block airflow
● Recommendations
● Minimum
• AR3100 (24” wide x 42” deep enclosure)
• 2 High density PDUs and low profile cable management (AR7710) for
up to 90 Cat6 cables.
● Recommended
• AR3300 (24” wide x 47” deep enclosure)
• Deeper enclosure provides more space in rear to minimize interference
with cable management arms and improve airflow.
• Extra rear channels provide room for high density PDUs and 3 high
density vertical cable organizers (AR8442) for up to 160 Cat 6 cables.
APC by Schneider Electric – Name – Date
Networking
● Specific Concerns
● Vertical cable management high density for data center
switches
● Data cables per enclosure - up to 700
● Side to side cooling
● Recommendations
● Medium Density – 1 switch
• AR3150 (30” wide x 42” deep enclosure) offers space for
vertical cable managers to support up to 480 Cat6 cables
● High Density – 2 switches
• AR3350 (30” wide x 47” deep enclosure) provides more
space in rear to route cables on all four corners of the
enclosure to support up to 960 Cat6 cables
• Leave 2U above and below switch for cooling or use 2 Side
Air Distribution Units
APC by Schneider Electric – Name – Date
Don’t forget the Power!
●Increase your sales revenue
●Average rack populated today in these applications is
loaded to ~ 4kW/rack.
●In each WATT of load there is approximately $1 of APC
UPS opportunity.
4kW (4000W) = ~$4000 potential APC UPS
opportunity!
APC by Schneider Electric – Name – Date
Contact Info
DM
[email protected]
phone
ISR
[email protected]
401-789-5735 x
All content in this presentation is protected – © 2008 American Power Conversion Corporation