Transcript Slide 1

Prof. Dr. Eric Cornuel
Director General, EFMD
Sarajevo, 26 March 2007
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EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT
The B-Schools’ Future &
International Accreditations
EFMD acts as a catalyst to
promote and enhance excellence
in management development in
Europe and worldwide
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Mission
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EFMD Services
Benefits for members
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The European Quality Improvement System (EQUIS)
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EFMD Programme Accreditation (EPAS)
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Technology-Enhanced Learning Accreditation (CEL)
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Corporate Learning Improvement Process (CLIP)
Network Services
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EFMD Conferences
Learning groups
Special interest groups
Workshops
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Quality improvement tools
Benefits for members
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Newsletters and magazines
Access to the Executive Education Library On-Line
Research publications
Survey reports
Advisory Services
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Seminars and workshops on important and strategic issues
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In-house seminars/workshops tailored to the individual needs of
members
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Individual advisory services to individual members
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Knowledge services
Benefits for members
•
EFMD active in international forums, such as UNDP, UN Global
Compact, World Bank
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European Affairs
International Projects
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EFMD partners with members to create international consortia:
– Answers call for tenders/call for proposals of International
institutions, such as EU, World Bank, National governments…
– Promotes joint initiatives in higher education
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Main domain of expertise: Quality and accreditation; e-learning;
research and surveys
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International Advocacy
• Continental versus Anglo-Saxon Models;
• Convergence towards a Bologna-like
format;
• Public, private, and mixed structures;
• Strong development of the “MBA / EMBA”;
• English becomes a must;
• Good internationalization level;
• Accreditation systems: EQUIS, AACSB,
AMBA, EPAS.
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MANAGEMENT EDUCATION AT A
GLANCE
• Great difficulty to mobilize resources
and the critical mass issue
• International visibility of diplomas
• PhDs and faculty shortage
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WE HAVE SERIOUS STRUCTURAL
PROBLEMS
• Redefine research: more heuristic;
• Rethink the role of humanities;
• Better test the concept of academic airbus
to stay in the global race;
• Prepare (quantitatively & qualitatively) the
future generation of Faculty and
administrators;
• Train humble leaders, change agents with a
broader vision of their tasks.
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MANAGEMENT EDUCATION: A ROLE
TO PLAY IN EUROPE
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QUALITY SERVICES AT
EFMD: ACCREDITATION
SCHEMES
• EQUIS - the EFMD accreditation for international
business schools (institutional accreditation)
• EPAS - the EFMD accreditation for international
degree programmes in business & management or
related areas (all levels: Bachelors to Doctoral degrees)
• CEL - the EFMD accreditation for management
education programmes with ICT based learning
• CLIP - the EFMD accreditation for the global learning
units of corporations (e.g. corporate universities, mgt
academies, Executive Training Centres)
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EFMD Quality Schemes
• Definition and raising of standards:
a comprehensive framework of
internationally agreed Quality
Standards
• Awarding a Quality Label upon
successful completion of the process
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Aims of EFMD Quality Initiatives
Benefits of
• Providing market information in view of need for
market transparency
• International market recognition of excellence
• International comparison and mechanisms for
international benchmarking
• Instrument for and acceleration of Quality
Improvement in international management
education
• Sharing of good practice and mutual learning
• Recommendations and guidance for Quality
Improvement to institutions/programmes and
future development of the organisation
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EFMD Quality Initiatives
• Internationalisation as a key criterion
• Focus on diversity
• Quality assessed based upon a Quality
Framework
• Links academic and corporate needs
• Importance of mission/strategy
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Differentiating Factors
of EFMD Quality Initiatives
• Run by EFMD Quality & Corporate Services
• Designed and managed by
– Academics across Europe & the globe
– Corporate Learning Heads across Europe
• Advised by Steering Committees, including
– CLOs from member companies
– Members of the EFMD management team
– Members designated by the EFMD Board
– Members of leading European Business Schools
• Accreditation Boards
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EFMD Quality Schemes: Management
• Application / Eligibility
• Self Assessment
• Peer Review Visit (strategic audit) & Peer
Review Report
• Decision on Accreditation and/or Awarding of a
Quality Label
• Action Plan for Quality Improvement and
Institutional Development
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EFMD Quality Schemes:
Processes
• Must be related to management education,
• Must have the equivalent of a minimum of 100
hours of candidate learning effort,
• Must include participant feedback mechanism,
• Must have been operated at least once.
• A programme is considered “ITC-Supported” if
20% of its overall duration is delivered by
teaching or learning methods within the range of
technology-enhanced learning.
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CEL - teChnology-Enhanced
Learning accreditation
Programme
Strategy
Pedagogy
Economics
Organisation
Technology
Culture
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CEL Quality Criteria
• A Tool for Assessment and Development of the Corporate
Learning Function
• Focus on Corporate Universities, Management Academies,
Executive Training Centres and Learning Organisations within
companies.
• A Mechanism for International / Intercompany Benchmarking
• A Service to EFMD Corporate Members
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CLIP - Corporate Learning
Improvement Process
Mobilisation of the European Corporate Learning Community to
work for:
• Definition of Standards
• Raising of Standards
• Mutual Learning
• Sharing of Good Practice
• Enhanced Internal and External Recognition of
CUs
• Greater Effectiveness of Corporate Learning
• Contribution of the Corporate Learning
Function to Overall Company Strategy
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Objectives of CLIP
MISSION
Design model
Positioning
Alignment
Strategy
Governance
Legitimacy
Management
RESOURCES
MARKETS
Internal
Internal Training
Resources
•Core staff
•Senior Mgt
•Line Mgt
External
Suppliers
•Selection
•Relationship
Management
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LEARNING
PROCESS
QUALITY
Portfolio
•Business units
•Subsidiaries
Design
External
Content
•Customers
•Suppliers
Delivery
Transfer
Participants
Coaching
•Selection
•Needs analysis
•Measurement
Monitoring
Evaluation
LEARNING
CONTEXT
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CLIP Criteria Framework
•Innovation and
Development
•Physical
Resources
•International
Perspective
• Launched in 2005 due to a perceived need and
demand for a pan-European or international
programme accreditation scheme, especially
motivated by the implementation of the Bologna
reforms in Europe
• Institutions often need guidance in times of
reform & turmoil
• Markets need transparency to aid vertical
student mobility
• EPAS designed to evaluate and accredit high
quality programmes with a strong international
perspective
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EPAS - EFMD Programme
Accreditation System
EPAS – Benefits and Markets
• International market recognition of programme
excellence and of the added supranational
dimension of internationalisation
• Assistance with programme definition
• Quality improvement and benchmarking
Target market: Institutions with programmes aiming
to
• Recruit international students
• Take advantage of increasing European &
international mobility
• Achieve quality standards higher than national norms
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Benefits:
EPAS - Accreditation Criteria
National HE system, Regulatory & legal framework
European HE Area (Bologna) – when applicable
Institutional context and objectives
Programmes to be assessed
Teaching faculty, resources & facilities
Programme Design
Programme objectives
Target market & intended
graduate profile
Marketing & promotion
Intended learning outcomes
Programme coverage
& content
Delivery modes
Assessment methods
Programme Delivery
Student entry requirements &
selection methods
Pedagogical methods
Quality of pedagogy &
learning materials
Personal development inc
work based learning
International opportunities
Corporate interaction
Programme
Outcomes
Assessment output
Graduate quality
Career / jobs
Alumni
Reputation
Quality Assurance Processes
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Programme Value Chain Model
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Institutional, National and International Context
• Institutional Diversity
– National education systems
– Organisation of Higher Education Institutions
– Private vs Public
• Programme Diversity
– First degree, Post graduate, Executive education
– Diverse programme formats
– Single, dual, multiple, joint degrees
• Geographical and Cultural Diversity
– Different values and expectations
– Leadership styles
– Professorial roles
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The EQUIS Challenge: A single
system to cover a vast diversity
The EQUIS Response
• There is no single model
– European origin: diversity is the rule
– Not based on any national or historical background
– Some things are better for certain purposes: no best way
• First learn...
– Understand the local context
– Understand mission and strategy
– Bring an international perspective
– Be open to persuasive evidence
• ...only then, assess.
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• Promotion of diversity
– Source of Innovation and Creativity: a richer world
EQUIS Differentiating Factors (1)
– Whole School Assessment: all programmes, research
and other activities
– Degree or non-degree programmes, including executive
education
• Guided Development only after Peer Review Visit
• Linked to both academic and corporate needs
– Involves both academic and corporate stakeholders at all
levels
– Balance between academic and professional skills
– Emphasis on personal development
– Corporate links: key criterion
• Importance of strategy and governance
– Participation of experienced Deans in Peer Review Teams
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• Institutional Assessment
EQUIS Differentiating Factors (2)
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Of quality standards
Of reputation
Of the school culture
EQUIS managed by international team
• Focus on diversity
– Less normative in general but especially on
• Curriculum structure and content
• Faculty composition and deployment
– Random audit vs exhaustive audit
• Consultants rather than auditors
• Quality framed on 11 criteria
– EQUIS differential: Corporate links, internationalisation,
personal development and executive education
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• Internationalisation as a key criterion
EQUIS FRAMEWORK
STUDENTS
EXECUTIVE EDUCATION
PERSONAL
DEVELOPMENT
RESOURCES
& ADMINISTRATION
PROGRAMMES
CONTEXT
&
STRATEGY
RESEARCH
& DEVELOPMENT
FACULTY
INTERNATIONALISATION
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CONTRIBUTION
TO COMMUNITY
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CORPORATE CONNECTIONS
www.efmd.org
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Thank you!