Transcript E-Learning: Getting Started

e
E-Learning
An Expanded View
Presented by
Toni L. Crouch, CAE
Director Education Technology Services
DelCor Technology Solutions, Inc.
Steve Worth, President
Plexus Consulting Group
e-Learning: Getting Started
Toni L. Crouch, CAE
Director Education Technology Services
DelCor Technology Solutions, Inc.
Agenda
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e-Learning Development Process
• Planning
• Implementing
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Educational Design Options
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Questions & Answers
e-Learning Development Process
IMPLEMENTING
PLANNING
Establish your team
Evaluate your program
Do your research
Market your program
Develop your strategy
Create your program
Select your technology
Planning: Establish the Team
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Information Technology/Systems
Education
Membership
Executive Office
Chapters
Marketing
Consultants
Other….
Planning: Do Your Research
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Member survey
• Computer/software capabilities
• Technology comfort level
• Access (time and location)
• Topics of Interest
• Prior experience
• Price tolerance
Planning: Do Your Research
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Review current environment
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Strategic plan
Business and training goals
Industry research
Current product and services mix
Explore resources
• Organizations
• Publications
• Websites
Planning: Develop Your Strategy
Issues to Address
Audience
 Content
 Business Model
 Goals/metrics
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Planning: Develop Your Strategy
Options to Consider
Web-based vs. Web-enhanced
 Synchronous vs. Asynchronous
 Live vs. Archived
 Instructor/Facilitator Led vs. Independent
 LMS vs. AMS
 e-Learning vs. F2F vs. Blended Learning
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Planning: Select Your Technology
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Partnership begins with the Request for
Proposal (RFP)
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RFP should focus on outcomes NOT
laundry list of technology features
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Stipulate requirements vs. wish list
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Allow enough time for solutions
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Identify key decision factors
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RPFs should state the problem and let
the vendors provide their solution
Planning: Select Your Technology
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Components of RFP or BRD
• Description of learner population
• Delivery technology (web, CD, intranet, ASP)
• End-user computers and comfort
• Description of content
• Estimate of seat time
• Desire/need for audio, video, other media
• Sample source of content
• Budget parameters
Planning: Select Your Technology
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Get information about the vendors
• Age, location, and size of company
• Financial information (P & L)
• Awards, honors, publications and
achievements
• Samples/demos of their previous work
• Client list and references (for similar
projects for similar associations)
Educational Design Options
Web-based
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Solely web
24/7/365
Short
Functional
vs.
Web-enhanced
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Element of F2F
Geographical
logistics
Interactive
Someone’s got to
be somewhere at
sometime
Educational Design Options
Synchronous
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Bound by time
Interactive capability
Audience size
limitations
vs.
Asynchronous
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Whenever
Customizable
No limit on audience
size—it’s always one
Educational Design Options
Live
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Can be interactive
Can be collaborative
Must be synchronous
Instructor/facilitator
Not edited
Audience limited
vs.
Archived
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Only past interactions
revisited
Can be asynchronous
Instructor/facilitator
Can be edited and
enhanced
Unlimited audience
Educational Design Options
Instructor Led
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Interactive
Someone available to
guide the learning
process
Instructor/facilitator
skills essential success
factor
vs.
Independent
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Interactions online
only
Relies on computer to
track all progress
Instruction Designer
skills essential success
factor
Customizable
Educational Design Options
LMS
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Monitors & reports
learner progress
and
accomplishments
Essential for
certifi-cation &
licensure CEUs
Necessary for
external learner
motivation
vs.
AMS
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Monitors member’s
activities
Gathers marketing
information
Helps identify
successful
audiences
Tracks internal
motivation
patterns
Educational Design Options
e-Learning
F2F
 Exists only on  Exists only in
web
 Anytime,
anywhere
 Easily
updated
 Always the
same for
everyone
Blended Learning
 Web and in-person
person
elements
 Requires travel  Reduces time away
and time out of from office
office
 Extends the
 Interactive
learning experience
 Each session is  Allows for reflection
unique
and sharing
Questions?
Toni L. Crouch, CAE
Director Education Technology Services
DelCor Technology Solutions
8380 Colesville Road
Suite 550
Silver Spring, MD 20910
301-585-4222 ext 151
[email protected]
www.delcortech.com
Plexus E-Learning Case Studies
Steven M. Worth
President
Plexus Consulting Group
February 25, 2003
E-Learning
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Different Uses
Challenges
Solutions
Methods for Success
Lessons Learned
Commonalities
Associations
1.
BOMA – Building Owners and
Managers Association
2.
AANS – American Association
of Neurological Surgeons
3.
NSBA – National School
Boards Association
Building Owners and
Managers Association
(BOMA)
Reaching a wide audience of
members and potential members
BOMA - Challenge
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Develop a cost-effective continuing
education program.
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Reach a wide audience of members and
nonmembers.
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Seek new ways of leveraging existing
programs.
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Build professional competencies.
BOMA - Solution
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To develop an electronic seminar program
to deliver topical and relevant information
over the Internet using high-quality and
instructional design.
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BOMA’s e-Seminars are interactive, userfriendly and available 24/7/365 to meet the
continuing education needs of BOMA
members and industry professionals.
BOMA - Steps
1.
Partnership between INet & BOMA Calgary
2.
Approval process
3.
Testing
4.
Global marketing
5.
The e-Seminar
BOMA – Unintended
Consequences
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Found no age bias within its user
audience.
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There was a smooth process in creating
the E-Seminar program.
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The high demand for the program gave
rise to challenges in regulatory approvals.
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The program also strengthened BOMA’s
case for building partnerships for the
future development of an industry portal.
BOMA - Results
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The association is now a credible player in
the e-commerce field.
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By linking multiple valuable resources, the
educational experience of the program has
been enhanced.
American Association
of Neurological
Surgeons
(AANS)
New technologies to reduce
the burdens on staff.
AANS - Challenge
To develop a cyber museum that:
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Illustrates the history of neurology
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Provides information on the science and
technology behind the field
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Supplies the tools for effective research in
the field of neurology.
AANS - Process
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Materials were collected to be included in
the cyber museum as “exhibit halls.”
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Electronic versions of hard-copy brochures
and information were created and
uploaded to the museum.
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“Featured Exhibits” were developed to
publicize special events or attractions in
the museum.
AANS - Results
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Awarded “Best of the Web” by
Encyclopedia Britannica for its rich
knowledge and information.
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5-10% increase in usage.
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Close to 2,000 hits in the best month.
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Tremendous amount of saved money
and time.
NSBA
National School Boards
Association
(NSBA)
Strengthening ties between
partnering local and national
associations
NSBA – The Opportunity
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To help educators ensure that the
technology investment made in their district
ultimately improves student performance.
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The distance-learning requirements for
school board members and association staff
members are very diverse.
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NSBA opportunity to position itself as a
leader in promoting electronic education.
NSBA – The Solution
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To deliver leading edge distance learning
programs to NSBA’s network of state
associations.
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To integrate technology efforts by
providing practical advice and guidance
using an interactive web-based training
format.
NSBA - Process
1.
Conducted market research & needs
assessment: focus groups, phone, online
surveys.
2.
Developed request for proposal (RFP).
3.
Solicited bids from online learning
providers and selected Blackboard.com.
NSBA – Process, cont’d…
4.
Developed pilot course for a technically
savvy, glitch-tolerant ‘test’ audience.
5.
Sold to key national audiences as a board
development tool.
6.
Outreach, outreach, outreach.
NSBA – Unintended
Consequences
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The technology and methodology
taken from the program can be applied
to a much broader scope of
association-wide training activities.
NSBA - Results
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Every online class is filled.
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Waiting list of students on stand-by.
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Increasing non-dues revenue.
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Program is reaching a wide audience of
K-12 non-members interested in the
association, and also helps associations
to leverage one another’s strengths and
ideas.
E-Learning Commonalities
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Technology is readily available
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Considerable staff time and money can be
saved
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Extends membership base nationally and
internationally
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Increases in non-dues revenue
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Potential members can learn about
association
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Partnerships to leverage associations’
strengths and ideas