Transcript Acme Business Plan

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Business Plan
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Mission Statement
A clear statement of your company’s longterm mission. Try to use words that will help
direct the growth of your company, but be as
concise as possible.
Idea: A consistent look and style gives your communication its best
chance for getting through to your audience, however don’t be afraid
to break your own rules if it helps make a point!
Use your slide master to create default title and body backgrounds.
2
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The Team
• List CEO and key management by name
• Include previous accomplishments to show
these are people with a record of success
• Summarize number of years of experience
in this field
Idea: Use your company logo and brand marking consistently and
thoughtfully. Don’t overdo it!
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Market Summary
• Market: past, present, & future:
− Review those changes in market share,
leadership, players, market shifts, costs, pricing,
or competition that provide the opportunity for
your company’s success.
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Opportunities
• Problems and opportunities:
− State consumer problems, and define nature of
product/service opportunities created by those
problems.
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Business Concept
Summarize key technology, concept or
strategy on which your business is based
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Competition
• Summarize competition
• Outline your company’s competitive
advantage
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Goals & Objectives
• Five-year goals
− State specific measurable objectives
− State market share objectives
− State revenue/profitability objectives
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Financial Plan
• High-level financial plan that defines financial
model, pricing assumptions, and reviews yearly
expected sales and profits for the next three years.
• Use several slides to cover this material
appropriately.
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Betterness
Financial Plan
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Start Up!
Software
Tools
Technology
Year One
10
Year Two Year Three
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Resource Requirements
• Technology requirements
• Personnel requirements
• Resource requirements
− Financial, distribution, promotion, etc.
• External requirements
− Products/services/technology required to be
purchased outside company
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Risks & Rewards
• Risks
− Summarize risks of proposed project
• Addressing risk
− Summarize how risks will be addressed
• Rewards
− Estimate expected pay-off, particularly if seeking
funding
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Key Issues
• Near term
− Isolate key decisions and issues that need
immediate or near-term resolution
• Long term
− Isolate issues needing long-term resolution
− State consequences of decision postponement
• If you are seeking funding, state specifics
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Questions?
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