Transcript Bienvenida

U.S. EMV Migration
Update and Best Practices
Hap Huynh, Senior Director
Risk Products
April 2015
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Notice of confidentiality
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U.S. EMV chip migration update
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Visa U.S. EMV chip roadmap
• In August 2011, Visa led the industry by setting a plan to move the U.S. to
EMV chip technology
• Successful globally, liability shifts have been the primary incentive used to
encourage both issuers and merchants to adopt EMV chip technology
April 2013
Acquirer
EMV Chip POS
Processing
Mandate
April 2015
Acquirer EMV Chip
ATM Processing
Mandate

October 2017
POS
Liability Shift
AFD
Liability Shift
U.S. domestic and
cross-border
ATM
Liability Shift
U.S. domestic and
cross-border
AFD = Automated Fuel Dispenser
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October 2015
Visa Confidential
EMV liability shift for counterfeit fraud
U.S.
Card
Terminal
Liability
Today
Mag stripe only
Mag stripe only
Issuer
Mag stripe only
Mag stripe only
Issuer
Mag stripe only
EMV chip
Issuer
EMV chip
Mag stripe only
Acquirer
EMV chip
EMV chip
Issuer
After
October 1, 2015
for POS
After
October 1, 2017
for AFD & ATM
There is no EMV liability shift on
contactless or lost/stolen fraud transactions
Note: Other non-counterfeit related dispute rights may still apply
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Card personalization best practices
Transaction
authorization
• Always online
• No offline authorization by EMV chip
Card
authentication
• Always online
• No offline data authentication1
Issuer cardholder
verification
method (CVM)
list
Visa Credit
1. Online PIN (for ATM only)
2. Signature
3. No CVM
Visa Debit
1. Online PIN (ATM)
2. Signature
3. Online PIN (POS)
4. No CVM
Common AID
1. Online PIN (POS and ATM)
2. No CVM
Best practices should reduce complexity, cost and time-to-market
1Exception
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may exist for contactless cards for transit use only
Visa Confidential
EMV chip CVM considerations for the U.S.
Minimize stakeholder and cardholder impact
• Credit in the U.S. is not currently configured to work with PIN, and not all cardholders
know or want to use a PIN at the point of sale
• Adding PIN for credit would greatly increase the time and investment required to
migrate to EMV chip
Maximize fraud impact
• EMV chip by itself greatly reduces counterfeit fraud; PIN doesn’t stop counterfeiters, only lost
and stolen
• PIN is “static data” – easily skimmed and phished, typically resulting in ATM fraud
Optimize usability
• PIN is not an appropriate solution for all environments
(e.g., restaurants, small ticket, ecommerce)
• PIN is not globally interoperable, signature is the only global standard for
cardholder verification
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U.S. EMV Migration − client readiness report
Credit
Debit
• 48 million EMV chip cards issued, majority
credit
• 1 in 3 of the top 50 credit issuers actively
issuing chip credit cards
• Cobrand portfolios have started
migrating to chip
Acquirers /
Terminals
• Several debit issuers actively
issuing; multiple pilots underway
U.S. EMV Chip Migration
Forecast1
Credit cards
70%
Debit cards
41%
Activated
terminals
47%
• All major acquirer processors actively deploying
EMV chip terminals
By the
End of 2015
• Debit EMV Payment Volume increased 30%
from December 2014 to January 2015
Merchants
• 100 thousand EMV chip activated merchant
locations, a 26% increase from September
2014 to December 2014
• Terminal manufacturers continue testing common
debit AID
• Over half of domestic EMV Payment Volume
generated by small merchants
• Cross-industry efforts to define minimum terminal
configuration requirements underway
• Several major U.S. retailers have launched or
are preparing for early chip pilots in Q1 2015
Sources: Current cards per Operating Certificates as of December 31, 2014; credit / debit card forecast per Aite Report – EMV: Lessons Learned and the U.S. Outlook (June 2014); activated terminal
forecast per Payment Security Taskforce Acquirer projections press release (October 2014) ¹Forecast based on information currently available to Visa. Actual results may vary significantly.
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