Transcript Slide 1

EMBRACING DIVERSITY
in the
Modern Work Environment
PRESENTED BY
DR. AUBREY F. BENTHAM
What is Workplace Diversity?
• Valuing and Respecting Differences in
Individuals and Groups, where these
differences make a Contribution to the
Success of [MY] Organization
Why is Diversity Important?
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We must include ALL people
U.S. is a migration MELTING POT
U.S. businesses are now GLOBAL
CULTURES are interactive and
interdependent
5. Diversity allows us to LEARN and
SHARE our cultural differences
Demographics/ U.S. Dept: of Labor
• 1988
Caucasian-Americans = 50%
Women, immigrants, non-whites = 50%
• 2000
Women, immigrants, non-whites = 75%
Demographics/ U.S. Dept: of Labor
• 2010
Spanish-speaking Americans will be
the largest minority group
• 2050
The number of minorities will equal the
number of whites in the U.S.A
Opportunities for Cultural Diversity
and Intercultural Communication
Diversity works best when Communication between persons of diverse
cultural backgrounds, are allowed to
interact from their cultural view point
(ET. Hall)
Cultural Diversity and
Intercultural Communication
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Being Aware of Differences
Physical – features, appearances
Cultural – race, ethnicity, religious, social
Perceptual – seeing things differently
Experiential –having different experiences
Emotions – gender and cultural differences
Linguistic –different language / vocabulary
Hindrances to Diversity
and Communication
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‘Derogatory ‘Hot Buttons’
Towel heads
. ‘you people’
Sand people
. ‘nice slanted eyes’
Dot heads
. ‘nice colored folks’
The N word
. ‘the wheelchair guy’
Slave driver
. ‘the short fat one’
Red necks
. ‘the light sweet one’
Crackers
. ‘I don’t see you as..’
Wet backs
. ‘the Red Skins’
Contrasting Cultural Tendencies
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English – conservative, polite, formal
French – trusting, romantic, artistic
Italians – talkative, emotional, bold
S/American –laidback, patient, deals
Asians –soft spoken, polite, xenophobic, non-confrontational, dutiful
• Caribbean – respect knowledge, author
-ity, will mix business w/pleasure
Contrasting Cultural Tendencies (Con’t)
• Hispanic/Latino - strength in groups,
family & tradition are important
• Indians – hard working, values friendship in the w/p, emotional, will bargain
• Nigerians – loyal to tradition, high
regard for authority (elders)
• Greek – blunt, looks for hidden
meanings in contract & conversation
Cultural Habits & Behaviors
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Chronemics - differences towards time
Chromatics - different use of colors
Proxemics - space & physical distance
Oculemics – differences in eye contact
Olfactics - differences in smell / scents
Kinesics – body movements / posture
Haptics - touch types
Diversity Knowledge
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What is Diversity Helping US
to Achieve?
Effective Communication
More Cultural Awareness
More Cultural Interaction
Improved understanding
Adaptation NOT Assimilation
Diversity Knowledge
Cultural Diversity’s Daily ‘To Do’ List
7 Intercultural Constructs
1. Today I will be a Global Thinker
2. Today I will be communicator and
communicatee (listener)
3. Today I will be an asset to my company by including everyone
Diversity Knowledge: ‘To Do’ List
7 Intercultural Constructs
4. Today I will see differences as
opportunities for success
5. Today I will be tolerant of constraints
imposed by differences
6. Today I will value the contribution of
all cultures
7. Today I will value the contribution of
my own cultural diversity
Ways to Increase
Diversity Knowledge
Available Tools
• Books . Websites . CDs & Tapes
• Courses . Workshops . Music . Movies
• Ethnic festivals . Cultural exhibits
• Foods . Diversity day . Consultants
• Diversity Teams . Diversity Evaluations
• Management Support . Culture maps
Initial Dimensions of Diversity
Race
Ethnicity
Gender
Religion
SES
Age
Family Lineage
Today’s Dimensions of Diversity
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Single parenthood
Political affiliation
Cultural prioritization
Differently able
Marital status
W/B collar Job
Smoke/non-smoke
Intelligence (accent)
Sexual preference
. Weight
. Education
. Language
. Appearance
. Nationality
. Music / Foods
. Neighborhood
. Immigrationstatus
Six Myths About Diversity
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It is for women & minorities only
Diversity is a new phenomenon
It’s about deficiency- lowering standards
Diversity is divisive -separates people
Diversity is to be feared
Diversity will go away
What Really Causes Cultural
Differences?
• Culture – those distinct traditions,
practices, attitudes, behaviors, rituals,
customs, priorities, and values
belonging to a particular group of
people
Some Causes of Cultural Differences
a) Different government systems
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United States - Federal Republic
England Constitutional Monarchy
Canada Parliamentary Democracy
Saudi Arabia - Regional Emirs
Iran Religious Council
b) Different educational systems
• U.S. et al – k-12 free & compulsory
• Germany – K-U free, U non-compulsory
• Iran 7-12 years, Islam, male only
Some Causes of Cultural Differences
C) Different family systems
United States
• Dating (socialization) starts at 13
• Nuclear family (dad, mom, 2 ½ kids)
• 1/3 single parent households
Japan
• Men are breadwinners, mothers run homes
• Groom pays for all wedding expenses
• Divorce rate is low
Cultural Differences Caused by
Family Systems
Caribbean
• Children ‘come-of-age’ at 21-years
• Parents involved in child’s marriage
• Bride’s family pay wedding expenses
Spanish Origin
• Nuclear family includes extended family
• A good family is a large family (4+ kids)
• Family responsibilities come first
Semantic Differences
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U.S.A
Hood
Truck
Ford’s Fiera
Chevy Nova
‘Look out!’
Stop sign (stop)
Soda pop
I love you
Others
Bonnet /England
Lorry /England
‘ugly woman’ /Sp
‘no go’ /Spanish
Look outside / Fr
Stop (suggestion)
Soft drink
‘tu’ or ‘usted’
American Semantics Frequently
Misunderstood by Other Cultures
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Asleep at the switch
Doggie bag
Park in driveway
Miss the boat
Piece-a-cake
Ball park figure
Red tape
. Back off
. Cold turkey
. Bling-Bling
. Rock bottom
. Laid off
. Bottom line
. Ring a bell
Diversity Skills:
What are they, and How do I get them?
• Diversity skills are competencies that
allow people to interact with others in
ways that respect & value differences
Diversity Skills For Success
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7-Ways to develop Diversity skills
Flexible thinking
Be open-minded
See the individual, not her group
Be aware & conscious of ‘otherness’
Do not use hot-buttons (negatives)
Reach out, but be yourself
Evaluate yourself
Inadequate Diversity Skills:
A prescription for Failure
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A strain on interpersonal relations
Inability to join teams at work
Feeling challenged & insecure
A target for discrimination law suits
Constant suspicion among coworkers
and with customers
• A hostile environment
• Company loses business
The Costs of Inadequate Diversity Skills
• 1994 Denny’s restaurant corporation
paid a $45M settlement in a discrimination case
• 1995 KFC’s lack of diversity skills and
cultural awareness in China became a
social liability; ‘finger lickin good’ was
translated ‘enjoy eating your finger off’
The Costs of Inadequate Diversity Skills
• 1996 Texaco paid $176M in damages
due to a secret recording of racist
remarks made by its executives
• Mitsubishi paid $34M, 20 fired, for
sexual harassment involving 350women
• AT&T management forced to acknowledge & apologize for derogatory racist
advertisement
Inadequate Skills and Culture Clash
When ‘things’ don’t go as planned
Ways to resolve Culture Clash
A. Clash recognition
B. Communicate (talk)
C. Circumvent (avoid)
D. Confront (assertively)
E. Compromise (give a little)
F. Commit (give a lot)
G. Consensus (win-win)
6-Barriers to Diversity Embracement
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Perception
– selective & limited
Ethnocentrism – acting superior
Stereotyping – grouping, labeling
Prejudice
– inflexible opinions
Prejudice
- plus power
Discrimination – the act of unequal
treatment of others
How to Overcome Diversity Barriers
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Realize that barriers do exist
Enhance your knowledge (self/others)
Alter your opinion of others
Let everyone have an opportunity
Treat others fairly & equally
Otherness is American, & profitable
Replace negatives with positives
Start today, start now