Transcript TNT - 2005 - HEC Paris

TNT in France
Best in France Case Study
September 2003 - May 2005
By: Ms. Bousquet, Ms. Furno, Mr. Naywosz Paszkiewicz and
Ms. Roussel
Executive Overview
• TNT’s business
• TNT’s products and
clients
• Why did it come to
France ?
• Do TNT’s values fit
the French culture?
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Constraints in France
Adaptation to France
Key Constraint Costs
Key Benefit Numbers
Essential Advice
The TNT Express
Company
• Arrival in France : December 1998
• International transport express company
• 350 000 parcels delivered each day in France
3,500 000 parcels and documents delivered each
week in the world (200 countries)
• Turnover 2005 : 5,3 mds euros
• TNT Express France : leader in France for business
to business transport
TNT European market share is 11% in broad market
and 22% in narrow market
The activity of TNT
• TNT Express, TNT Logistics, TNT
Post
• TNT Express in France : a key place
in Europe
• A full-completed transport market in
France but not abroad thanks to the
European expansion
TNT's clients
• Domestic, business to business, industrial
companies, dangerous goods delivery services
• Expectations : To be the fastest, the more reliable
• The French presence helps TNT's ability to satisfy
client demands, because it is now a main European
express hub
Why did TNT came to
France?
• TNT is a global
company
• Currently located
in 64 countries
• France is a major
strategic location
of Europe
TNT’s values
• TNT’s 7 values
• Were easy to
instill in France
since they are
universal
Constraints in France
• A different legislation in each country
• French employement laws :
– A constraint for developping the activity
– A reduction of the competitivity
Adaptation to France
• A long integration of Jet Service in TNT
• The Jet Service team had to adapt :
– TNT France had to propose all the range of TNT
product
– Working internationally needs new know-how's
 TNT France is a combination of know-how's
Key Constraint Costs
• An important
investment : 305
millions euros
• Different cost
structures
Key Benefits
• A strategic
position
• An image benefit
thanks to an
established brand
• An important
market
Essential Advice
• To work in delivery services, you have to
think in term of network
• You need to buy a French company to
implant yourself in France…
• … But the market is already quite saturated
We Thank
• Hervé Féat, Marketing director TNT Express France
58 avenue Leclerc BP 7237 - 69354 LYON Cedex 07
Tel : + 33 (0)4.72.80.79.01
gsm : + 33 (0)6.07.81.30.35
e.mail : [email protected]
• Rachel Timmerman, Depot operations manager
Garonor Ouest, Batiment 25
93151 Aulnay sous Bois
Tel : + 33 (0)1.48.14.46.28
e.mail : [email protected]
Bibliography
• www.tnt.fr
• www.tnt.com
• Questionnary (cf. notes pages)
Our Team
•
Louise Bousquet
Groupe HEC, H016
1, rue de la Libération
78351 Jouy en Josas
20, rue Guynemer 75006 PARIS
•
Amélie Furno
Groupe Hec, K15
1, rue de la libération
78351 Jouy en Josas
1 bis, impasse Henri Regnault 92380 Garches
•
Casimir Naywosz Paszkiewicz
Groupe Hec, H12
1, rue de la libération
78351 Jouy en Josas
23 av. Foch 75116 PARIS
•
Capucine Roussel
66 bd Vincent Auriol
75013 Paris