Transcript 2004 Cadillac CTS-V

CTS-V Launch Training
THIS MATERIAL IS NOT LEGALLY APPROVED
FOR USE IN ANY ADVERTISING. IT IS INTENDED
FOR USE BY DEALERSHIP EMPLOYEES ONLY
AND IS NOT TO BE DISSEMINATED TO, OR
REVIEWED BY, CONSUMERS.
GM has taken reasonable steps to make the
information in these materials accurate as of the time
of release. However, GM reserves the right to make
changes to this information at any time without notice.
© 2004 GM Corp. All rights reserved.
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Welcome
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Premium Growth Plan
• Image
• Dealers
• Residual Values
• Customer Service
• Product
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Cadillac V-Series
• Improves Cadillac’s overall image
• Reaffirms commitment to performance,
handling and sophisticated technology
• Creates halo effect for regular production
vehicles
• Strengthens dealer focus
• Creates fresh excitement
• Increases traffic
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Cadillac V-Series – Common Traits
• Significant power upgrades
• Handling enhancements
• Signature exterior and interior ID
• Common V-Series performance badging
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“The pieces just keep falling in place for Cadillac”
“Cadillac has really wowed us this time”
- Car And Driver
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CTS-V Competitors
BMW M3
Mercedes-Benz
C32 AMG
Audi S4
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Performance Enthusiasts
• Household income is $125,000+
• Age: 35 to 50
• Primarily
– Male
– Married
– Well educated
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Agenda
• Walkaround
– Performance Power
– Performance Handling
– Performance Styling
– World-Class Quality
– Safety and Security
• Competitive Comparison
• Selling CTS-V
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Performance Power
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5.7L LS6 V8
Performance Power
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5.7L LS6 V8
• 400 hp @ 6000 rpm
• 395 lb.-ft. torque @ 4800 rpm
• 0 to 60 in 4.6 seconds
• Quarter mile time: 13.1 seconds
• Top speed: 163 mph
Performance Power
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Horsepower and Torque
Performance Power
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5.7L LS6 V8
Performance Power
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5.7L LS6 V8
• Aluminum block and heads
• High-profile camshaft
– Single-piece steel billet construction
• Higher valve spring rate
• Revised valves
– Hollow intake
– Sodium-filled exhaust
Performance Power
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5.7L LS6 V8
• Enhanced induction system
• Intake manifold
– Glass reinforced nylon resin
– Designed for high airflow
• Large Mass Airflow (MAF) sensor
• Sequential multi-port fuel injection
– High-flow fuel injectors
Performance Power
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5.7L LS6 V8
• High-strength pistons
– M142 aluminum alloy with slight barrel
shape
• Reconfigured exhaust manifolds
Performance Power
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Performance Power
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Performance Power
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Performance Power
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Performance Power
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Tremec T56 6-Speed Manual
Performance Power
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Tremec T56 6-Speed Manual
Skip Shift
• Provides improved fuel economy
– 16 mpg city / 25 mpg highway
• Causes driver to shift directly from
1st to 4th gear
• Activation is indicated on message
center
Performance Power
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Tremec T56 6-Speed Manual
Skip Shift Activation
• Engine coolant temperature higher
than 169° Fahrenheit
• Speed: 15 to 19 mph
• 21% throttle or less
Performance Power
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CTS-V Shift Pattern
Tremec T56 6-Speed Manual with Skip Shift
1
3
5
2
4
6
R
Performance Power
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Tremec T56 6-Speed Manual
• Reverse lockout at speeds greater than
3 mph helps prevent damage
Performance Power
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Tremec T56 6-Speed Manual
• Double cone synchronizers in 3rd and 4th
• Triple cone synchronizers in 2nd
Performance Power
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Tremec T56 6-Speed Manual
• Heavy-duty prop shaft increased tube
diameter and upgraded CV joints
• Limited-slip rear differential
• 3.73:1 final drive ratio
• Housing features deep cooling fins and
cast-in-top grate
Performance Power
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Performance Handling
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Weight Distribution
– Front 54%
– Rear 46%
Performance Handling
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Nürburgring, Germany
Performance Handling
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Nürburgring, Germany
Performance Handling
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Performance Handling
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Performance-Tuned Suspension
Performance Handling
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Front Suspension Enhancements
• Stabilizer bar size increased
– 26.6 mm vs. 23 mm
• Front spring rate increased 27%
– 70 N/mm vs. 55 N/mm
• Front shock monotube diameter
increase
– 46 mm vs. 36 mm
Performance Handling
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Tower-to-Tower Brace
Performance Handling
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Rear Suspension
• Hydroformed rear cradle made with
thicker gauge steel and steel gusset
reinforcements
• Rear Stabilizer bars increased
– 21 mm vs. 18 mm
• Spring rate increased 27%
– 70 N/mm vs. 55 N/mm
• Nivomat Shocks
Performance Handling
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StabiliTrak
• Senses discrepancy between
intended/actual vehicle path
• Activates appropriate brake to correct
the direction
• No driver interaction required
Performance Handling
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StabiliTrak
Performance Handling
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StabiliTrak
4 Driver-Selectable Modes
1. Traction Control and StabiliTrak On
2. Traction Control Off and StabiliTrak On
3. Competitive Driving
4. Traction Control and StabiliTrak Off
Performance Handling
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Brembo Brakes
Performance Handling
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Brembo Brakes
• Front Brakes
– Front vented 14-inch rotors
– 1.3 inches wide
• Rear Brakes
– Rear vented 14.4-inch rotors
– 1.1 inches wide
Performance Handling
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Steering Enhancements
Performance-tuned for increased
vehicle weight (340 lb.)
Performance Handling
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Tech-Talk
CTS-V steering gear - nine land system
• “Lands” are tuning elements or valves
within the steering gear
• Allows engineers to de-sensitize negative
steering feedback from bumps
Performance Handling
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Wheels and Tires
• 18 x 8.5-inch wheels
• Goodyear Eagle P245/45R18
W-Rated EMT (Extended Mobility
Tires)
Performance Handling
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Tire Pressure Monitoring
• Transmitter sensor in each tire valve
stem
• Receiving modules in vehicle
• System activates warning light
Performance Handling
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Tire Pressure Monitoring
• Prep and sell CTS-V with tire pressure
at 30 PSI
– Factory setting 38 PSI
Performance Handling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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Performance Styling
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World-Class Quality
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Safety Cage
• High-strength steel
• Side door beams
Safety & Security
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Safety & Security
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Air Bags
• Driver and front passenger dual-stage
frontal air bags
• Driver and front passenger side-impact
air bags
• Front seat safety belt pretensioners
• Front-to-rear head curtain air bags
• Front and rear crush zones
Safety & Security
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Competitive Comparison
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CTS-V Competitors
BMW M3
Mercedes-Benz
C32 AMG
Audi S4
Competitive Comparison
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BMW M3
• Marketing Essence
– “Power, Precision, Passion”
• 0 to 60 in 4.8 seconds
Competitive Comparison
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Mercedes-Benz C32 AMG
• Marketing Essence
– “For driving enthusiasts who demand
exhilarating performance”
• 0 to 60 in 4.9 seconds
Competitive Comparison
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Audi S4
• Marketing Essence
– “Scintillating, Stupendous and Singular”
• 0 to 60 in 5.3 seconds
Competitive Comparison
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CTS-V Competitors
BMW M3
Mercedes-Benz
C32 AMG
Audi S4
Competitive Comparison
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CTS-V – 5.7L LS6 V8
• 400 hp @ 6000 rpm
• 395 lb.-ft. torque @ 4800 rpm
BMW M3 – 3.2L I6
• 333 hp @ 7900 rpm
• 262 lb.-ft. torque @ 4900 rpm
Mercedes-Benz C32 AMG – 3.2L Supercharged V6
• 349 hp @ 6100 rpm
• 332 lb.-ft. torque @ 4400 rpm
Audi S4 – 4.2L V8
• 340 hp @ 7000 rpm
• 302 lb.-ft. torque @ 3500 rpm
Competitive Comparison
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CTS-V Performance
• 0 to 60 in 4.6 seconds
• Standing ¼ mile: 13.1 seconds
(107 mph)
• Top speed: 163 mph
Competitive Comparison
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CTS-V Transmission
Tremec T56 6-Speed Manual with Skip Shift
Competitive Comparison
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CTS-V
• Tremec T56 6-speed manual with Skip Shift and
reverse lockout
BMW M3
• Standard 6-speed manual
• Optional 6-speed Sequential Manual Gearbox (SMG)
Mercedes-Benz C32 AMG
• Standard 5-speed automatic with Touch Shift and AMG
SpeedShift driver-selectable comfort mode
• Manual transmission N/A
Audi S4
• Standard 6-speed transmission
• Optional 6-speed Tiptronic automatic with manual mode
Competitive Comparison
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CTS-V Shift Pattern
Tremec T56 6-Speed Manual with Skip Shift
1
3
5
2
4
6
R
Competitive Comparison
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CTS-V Suspension
• Front – Independent short/long arm
• Rear – Independent modified multi-link
• Larger shocks, springs, stabilizer bars
• Performance-tuned ride bushings
• Front and rear cradle reinforcements
Competitive Comparison
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BMW M3 Suspension
• Front – Independent double-pivot strut
type
• Rear – Independent 4-link
• M-calibration with stiffened dampers,
springs and stabilizer bars
• Modified rear axle geometry
Competitive Comparison
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Mercedes-Benz C32 AMG Suspension
• Front – Independent 3-link
• Rear – Independent 5-arm mult-ilink
• AMG – sport-tuned coil springs,
gas-charged shocks and modified
stabilizer bars
Competitive Comparison
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Audi S4 Suspension
• Front – Independent sport 4-link
• Rear – Independent trapezoidal link
• Coil springs, gas-charged shocks
and stabilizer bars
Competitive Comparison
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CTS-V StabiliTrak
4 Driver-Selectable Modes
1. Traction Control and StabiliTrak On
2. Traction Control Off and StabiliTrak On
3. Competitive Driving
4. Traction Control and StabiliTrak Off
Competitive Comparison
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CTS-V
• StabiliTrak with 4 driver-selectable modes and Traction
Control with all-speed brake and engine control
BMW M3
• Dynamic Stability Control and Traction Control with
M Variable Differential Lock
Mercedes-Benz C32 AMG
• Electronic Stability Program (ESP) and Traction
Control with Automatic Slip Control (ASC)
Audi S4
• Electronic Stabilization Program (ESP) incorporates
Traction Control
Competitive Comparison
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CTS-V
• Performance-tuned, speed-sensitive, power-assisted
rack-and-pinion
BMW M3
• Engine-speed sensitive with variable assist
Mercedes-Benz C32 AMG
• Rack-and-pinion with variable power assist and
integral damper
Audi S4
• Close-ratio rack-and-pinion with variable power
assist
Competitive Comparison
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CTS-V
• 4-channel ABS vented discs with 4-piston calipers
front & rear and performance brake linings
BMW M3
• 4-channel ABS M vacuum-assisted ventilated discs
Mercedes-Benz C32 AMG
• 4-channel ABS vented discs with 4-piston front
calipers and 2-piston rear calipers
Audi S4
• 4-channel ABS vacuum power assist discs with
Electronic Brake Distribution (EBD)
(Brembo Brakes not available on any competitor)
Competitive Comparison
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Competitive Comparison
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Competitive Comparison
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BMW M3
Competitive Comparison
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Mercedes-Benz C32 AMG
Competitive Comparison
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Audi S4
Competitive Comparison
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Competitive Comparison
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Competitive Comparison
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BMW M3
Competitive Comparison
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Mercedes-Benz C32 AMG
Competitive Comparison
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Audi S4
Competitive Comparison
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CTS-V Competitive Pricing
Comparably Equipped to Future Vehicle
’03 BMW M5
$58,000
$73,670
$57,000
$56,000
’04 BMW M3
$54,714
’04 Mercedes C32 AMG
$56,510
$55,000
$54,000
$53,000
’04 Audi S4
$51,670
$52,000
$51,000
$50,000
‘04 Cadillac CTS-V
$51,195
Competitive Comparison
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Selling CTS-V
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Consultative Sales Process
1.
2.
3.
4.
5.
6.
7.
Reception
Interview
Selective walkaround presentation
Product demonstration
Purchase consultation
Delivery
Follow-up
Selling CTS-V
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Selling CTS-V
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