Transcript Corelytics Overview - Financial Dashboard for Better

CPAs, Business Consultants, Finance Advisors
Take advantage of opportunities for recurring revenue, high-value
client relationships and fresh, real insight into the industries you
serve.
(with almost ZERO data manipulation time)
Agenda
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Corelytics
What is a Corelytics Coach?
Value to Coaches
The Coaches Experience
The Customer Experience
Strategic Advantage
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An award-winning Financial Dashboard revolutionizing
how we look at a business’ financial picture
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Improve financial management with goals and forecasting
Compare to industry benchmarks
Enables partnership and oversight with expert coaches
Pulls 36-months of P&L and Balance Sheet data from
accounting systems
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QuickBooks – automated sync
All others – import/export
What is a
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Consultant? CPA? Advisor?
We call them coaches because, like any good coach:
 They are with client every step of the way, monitoring
their business and supporting them until they reach
their goals.
 Our expert coaches use the Corelytics Financial
Dashboard to stay on top of your business. In just a
few minutes a month, coaches can monitor client your
accounting data and help clients stay on course.
The Dashboard
Leading Indicators Screen
Shows red, yellow, green to
indicate your status vs. your
goals
Forecasting and Benchmarking
Gives you forward-looking
trends based on past
performance along with
benchmark comparisons on
each account vs. the industry.
(even in each line of business)
Compensation analysis
Helps you determine whether
pay scales are commensurate
with industry and determine
how profitable each FTE is
See a full demo at http://www.coreconnex.com/demo/
The Dashboard (Coach View)
“Jim, I’m seeing some missed
goals (red) in your account this
month and an expense that’s
been trending up for 3 quarters.
Let’s talk about what’s going on.
Do you have a few minutes to
talk next week?”
Corelytics for Business Coaches
(shhhh…this is a preview beta)
This is the view we are enhancing for coaches this year
Client Portfolio Analytics
Corelytics Monitor Reports
Coaching Process and Offerings
The Coaches Experience
1.
On-Ramp as a coach -- get started free.
Get your free demo account and invite your customers to sign on
2.
Develop your pricing strategy for new offerings
Let us know if you need any assistance or best practices
3.
Get 5 accounts and become a Corelytics Coach
$450 one-time training setup gets you an administrator account and
shows you how to import data and map to standard accounts
(Charge your fee for this setup service. We charge $180. It takes ~an hour.)
4.
Monthly, log in as admin to see your portfolio of customers
Conduct a 30-minute call each month with your client. There’s no
need to gather/crunch numbers beforehand.
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Quarterly/Annually, prove your value directly
Quantify how you’ve helped them improve their profitability
The Coach-Client Conversation
Look at what’s happening directionally –
trends, goals, benchmarks & discuss:
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Which are high growth scenarios?
Revenue Margin trends
Compensation performance
Juicy stories from the trends
Drill into analysis for the complete story
View by Company or Lines of Business to see
where healthy, where sick.
(There’s always one underperforming LOB)
Spend time goal-setting, course-adjusting
“I can see myself saving literally days of labor by
running a tool like this … it helps me become more
effective for my customer.”
“We can take the data analysis from 2 hours down to
a few minutes and spend less time on tactics and
more time on consultancy.”
“I can purely look at adding value not maintaining
their numbers.”
Business Coach Offerings
Consider Corelytics your
business expense
2011-2012 Pricing
Coach setup
On-Ramp: Sell accounts, login with their admin
Become a Coach: One time account setup. Coach earns
setup fee and responsibilities. ($180 customer value)
Premier-branded site and metrics from network of clients
Price discounts
Retail price (2 users per company, additional users $9/mo)
Promo price
Coaches discount - Coach
Coaches discount - Premier (with 15 clients or more)
Lite
FREE
We bill you
$ 450 You bill the client
$ 1,300 (Markups allowed)
No Contract
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Monthly % discount
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15%
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Lite is not recommended for Coaches as it does not enable you to drill-down into the business
adequately to tell the story. Use Lite only to help your customers get a quick set up and become
accustomed to the tool.
Our Partnerships
Technology Vendors & Associations
Mentor Coaches
Security & Privacy
Security
Privacy
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data is secured with
multiple layers of redundancy and
strict physical access security
including 7×24 electronic
surveillance
With Microsoft Windows Azure,
your data is protected and secure
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Client proprietary information
will not be shared, sold or
made available to any external
vendor or agency.
Coach permission is managed
by the client before data access
Benchmark data does not
include information that
identifies you or your company
Product Roadmap
Corelytics will be working to enhance our product in the
following areas:
 Deeper Integration w/ Partner Systems
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Pull in other sources of data for predictive metrics
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Operations metrics
Customer profitability data
Web site activity – Google Analytics
Email campaigns – Constant Contact
Sales activities – Salesforce.Com
Offer benchmarks and analytics to professional
associations, large vendors and media
Mobile app
Business Growth Opportunities
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Co-Marketing opportunities are also available for
Premium Coaches.
Premium Coaches have at least 15 customers on
Corelytics Financial Dashboard
Right product, right team, right time
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Experienced business leadership
Passionate about partnerships and processes
Deep financial expertise (CPA & Finance Professor)
Industrial-strength product engineering
Experienced channel marketing and SMB networks
CEO
Frank Coker
EVP
Tony Lael
Dir. Ops
Bob Taylor
Chief Architect
Torsten Kablitz
Dir. Marketing/Sales
Kris Fuehr
Latest News: Corelytics Teams Up with Intuit
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Intuit now selling Corelytics on their Marketplace
Intuit promoting Corelytics as their Showcase Award Winner
Intuit Press release which was picked up on over 300 websites
Corelytics gets unanimous 5 star rating!
ReadWriteWeb (with pickup on WallStreetJournal.com)
The Sleeter Group Blog (check out part 1 & 2)
Tech Journal South
PC world’s review of apps participating in the event
IPP Blog Live Blogging
CRN Names Corelytics Top 25 Emerging Vendors
Company History
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2005
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Launched in IT services industry with SaaS offering called
ConnexIT (PSA – Professional Services Automation)
2009
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Created Corelytics as add-on to ConnexIT
Sold off ConnexIT customer base (kept IP)
Launched Corelytics into IT Services industry*
* The biggest ConnexIT competitors became Corelytics
partners
Better insight, better business
Corelytics
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Launched in Q4 2009
$2 Billion in aggregate revenue is represented
Nearing 1,000 customer accounts in 11 countries
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Small businesses earning $200k to $25M annually
Normally 50 employees or less
2 versions: Lite and Standard
2011 Grand Prize Winner of Intuit’s App Center
Competitive Advantage
+ Industry benchmarks/trends
+ Distribution through Partners
+ Integrate with industry-specific application systems
+ Exclusive positioning in each vertical market
+ Integration with Channel Partner technologies
+ Network of coaches in each vertical
+ Provide statistical analytics on group, sub-group populations
+ Easy to use User Interface
vs.
 60mo
 InDinero
 Profitably
 Qvinci
 WebKPI
 Pentaho
The Customer Experience
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First-time customers login and immediately associate a
coach or association. (Generic dashboard is also
available)
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30 minute coaches call each month with Coach. (No need
to gather/crunch numbers)
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Customer may choose to set up through coach to facilitates
import and account mapping
Setup is automatic with QuickBooks (or ANY accounting
system)
Your coach is there for you every step of the way
monitoring your data and advising you of problems
before they harm your business.
Specialized Target Markets
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Verticals
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Currently deepest data available for: IT services, Telecomm,
Audio Visual
Launching: Accounting, Engineering Services, Landscaping,
Legal and 17 others through Intuit including Professional
Services, Contracting Services, Manufacturing, more
Market Entry Strategy
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Provide industry trends/benchmarks
Get endorsements from professional associations
Leverage expert business coaches/consultants
Frank Coker, CEO
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Frank Coker has specialized in management consulting, business development and
information systems technologies for more than 30 years. Frank is a Certified
Management Consultant (CMC).
Prior to CoreConnex, he launched 5 start-ups as a founder and has coached
hundreds of startups and small businesses. One of his larger start-ups was Health
Systems Technologies which he grew it to over 100 employees, and obtained $22
million in venture capital. The assets of that company are now part WebMD. His
prior work experience includes five years with Price Waterhouse as a Senior
Manager in consulting, and five years with IBM in sales and marketing and 20+
years as president of the consulting firm Information Systems Management, Inc.
Frank has been president and CEO, chairman of the board, COO, CFO, and served in
a variety of other leadership positions in various companies.
Frank launched CoreConnex, Inc. in 2005 with co-founder Tony Lael with the goal of
creating a company that provides business insight to companies and targeted
vertical markets.
Frank holds a B.S. in Computer Science from Weber State University and a M.S. in
Business Administration from Frostburg State University. He teaches at the
University of Washington in the Masters in Information Systems Management
program in the Information School and also serves on their Board of Advisors.
Tony Lael, Executive VP
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Tony has specialized in operations management, management
consulting, small business management, IT operations and software
development since 1996. Tony co-founded CoreConnex, Inc. in 2005
with Frank Coker with a vision of helping IT solution providers create
and build successful businesses. As EVP of CoreConnex, he has
played a lead role in product development, product launches,
customer support services, market analysis, partnership
development and ongoing strategic planning.
Tony drives the social marketing efforts of CoreConnex and provides
business advisory services to customers of the Corelytics Financial
Dashboard. He also manages relationships with CoreConnex
Channel Partners who offer Corelytics to their customers.
Tony holds a B.A. with an emphasis in Information Systems
Management from Washington State University and a B.S. in
Operations Management from Central Washington University.
Kris Fuehr, Director of Marketing
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Kris’s primary expertise is technology marketing and community
development. Over the course of 13 years at Microsoft, Kris worked her
way through many roles within the Microsoft Channel Partner Program
including program development, recruitment, communications and partner
relationships in her position as Senior Manager. Kris possesses a passion
for channels and SMB. Recently, Kris worked as a consultant to small
business solution providers and ISVs, developing strategic business and
marketing strategies and plans. More recently cloud-related business
transformations have become a special area of focus. Kris played a lead
role as a consultant to Microsoft in developing and managing marketing
campaigns, social media, partner advisory board development and recently
developed a partner program and launch for T-Mobile involving strategic
partnerships and advisory boards. Kris also serves as Executive Director for
International Association of Microsoft Channel Partners (IAMCP).
Kris earned an M.B.A. with an emphasis in Marketing and Entrepreneurship
from the University of Washington and a B.A. in Communications from the
University of Washington.
Leonard Jessup, Ph.D., Advisory Board
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Dr. Leonard (Len) M. Jessup is a tenured, Full Professor in the College of
Business at Washington State University, and he is currently serving as
Chair of the Department of Entrepreneurship and Information Systems. In
this role he leads an outstanding team that has recently been ranked in the
top 25 in the nation in Entrepreneurship and in the top 25 in the nation in
Information Systems. Dr. Jessup has served in numerous leadership,
teaching and business development roles at WSU since 2000. Prior to
coming to WSU, he served for five years as a tenured faculty member
within the Kelley School of Business at Indiana University.
Dr. Jessup has taught a variety of courses within the areas of
entrepreneurship, management, and information systems, and has
published, presented, consulted, and advised on electronic commerce,
computer-supported collaborative work, technology-supported teaching
and learning, emerging information technologies, entrepreneurship,
leadership, commercialization of innovation, technology transfer, and
related topics. He has earned numerous awards for teaching excellence
and innovation.