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任务型教学中任务设计与课堂实践探索
广东外语外贸大学英文学院
冯蔚
Overview
 编写思路与框架
 课堂实践与演示
 探索与平衡
Background
 Advertising
 Sports
 Jobs
 Generations
and the Family
 History and Government
 Tourism
 Environment and Resources
 Psychology
Framework（I）：Teaching Goals
 教学目标
内容目标
认知目标
语言目标
Framework（II）：Outline
 Part
I：What is a good advertisement?
立场、历史、技巧及分析
 Part
II: Behind a good advertisement
市场细分、定位及广告的价值
 Part
III: Advertisement and Culture
广告与文化、中英文广告差异
 Project
Framework（III）：task set
 启动
头脑风暴：广告的标准
 目标
阅读：什么是好广告
 语言形式
篇章中的近义词及上下义词
 巩固和拓展
Classroom Application and Observations
 Students as active and collaborative
learners
 Teacher as an organizer, facilitator and
counselor
Useful words and expressions
 General: impressive, original, inspiring, exciting,
uplifting, enchanting, charming
Boring,
depressing, confusing, plain
 Text:
Profound, inspiring, evocative, crisp, eloquent,
convincing, poetic, succinct,
Lengthy,
pointless, ornate, banal, cliche
 Picture:
Colorful, cheerful, intriguing, bewitching,
fascinating, overwhelming, eye-catching, engrossing,
disturbing, calming, hypnotic, artistic, avant-garde,
abstract, accessible, rich
Dull,
disgusting, nasty, obscene
Framework（II）：Outline
 Part
I：What is a good advertisement?
立场、历史、技巧及分析
 Part
II: Behind a good advertisement
市场细分、定位及广告的价值
 Part
III: Advertisement and Culture
广告与文化、中英文广告差异
 Project
Summary
 任务系列的关系：启动、目标、语言形
式、巩固与拓展有机结合
 目标多层次，活动多样性，评估及时，
促使学生全面发展
 激发学生自主性和创造力，老师和学生
都有成就感
Reflections
 内容与语言
 流利与准确
 语言与非语言
 课内与课后
 老师与学生