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Good Things Happen When We All Pull Together
GSA Overview
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Our Mission
The Gaming Standards Association (GSA) Is An
International Trade Association That Creates Benefits
For Gaming Manufacturers, Suppliers, Operators And
Regulators.
GSA Facilitates The Identification, Definition,
Development, Promotion, And Implementation Of Open
Standards To Enable Innovation, Education, And
Communication For The Benefit Of The Entire Industry.
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Our Platinum Members
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Companies Supporting GSA Standards

3M Touch Systems

E-Genting Holdings

MEI

UNLV

AGMMA

Euro Games Technology

MGM MIRAGE

VGT

Alliance Gaming Systems

Flint & K

Money Controls

Viejas Casino

American Gaming Systems

Foxwoods

MotorCity


Aristocrat Technologies

FutureLogic

Multimedia Games
Western Money
Systems

Aruze Gaming America

GameLogic

MUSL

WMS Gaming

Atronic Americas

GCI

Nick Farley & Associates

Atronic Systems

Giesecke & Devrient

Nidec Sankyo

Bally Technologies

GLI

NRT Technology

Belatra

GGS

OLGC

Bounty Limited

Global Payment Technology 

British Columbia Lottery Corp 

BMM

Penn National Gaming
GTECH

Progressive Gaming

Harrahs Entertainment

R Franco
Cadillac Jack

Himecs Co

Radical Blue Gaming

Casino Technology

Holland Casinos

Rocket Gaming Systems

CashCode Company

HTNG

Scientific Games

Cummins-Allison Corp

Hyatt Gaming Services

Seminole Tribe of Florida

Cyberdyne Systems

IGT

ShuffleMaster

Cyberview Technology

Intralot

Standing Stone Gaming

Dakota Gaming Nation

JCM

Summit Amusement

Digital Dynamics

Jofemar

Transact Technologies

Digitech Systems

Konami Gaming

Unidesa Gaming
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
2006 Board Of Directors
Chair
Vice Chair
Secretary
Treasurer
Lyle Bell
Randy Hedrick
Moti Vyas
Fred Lychock
Robert Marnell
Ken Bossingham
Mark Lipparelli
Derrik Khoo
Ken Weil
Steve Sutherland
Brendan O’Connor
Don Karrer
Tom Galanty
Jon Berkley
Rob Siemasko
Seminole Tribe of Florida
IGT
Viejas Casino
R. Franco USA
Aristocrat Technologies
Atronic Americas
Bally Technologies
E-Genting
Harrah’s Entertainment
Konami Gaming
Multimedia Games
Penn National Gaming
Progressive Gaming
TransAct Technologies
WMS Gaming
John Hilbert
Bob McKenzie
Tom Peck
Ron Harris
Future Logic
MEI
MGM Mirage
Rocket Gaming Systems
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Membership Growth
80
76
70
70
Members
60
71
Platinum
59
Gold
50
Silver
40
38
35
37
Others
30
22
20
10
Total
8
0
1998 1999 2000 2001 2002 2003 2004 2005 2006
Year
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Global Membership
Australasia
8%
Japan
8%
Europe/Russia
15%
N. America
69%
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Membership Composition
Affiliates
4%
Advisors
7%
Operators/Hotel
23%
OEM
14%
Manufacturers
52%
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
The Year of Implementation and Value Creation
Implementation
Certification
3rd Party Tools
The Open Group
Education
Demonstration
UNLV
Participation
Creation
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Good Things Happen When We All Pull Together
2006 Achievements
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
The Road to Open Standards
 Industry Support for G2S
 BOB/SSAS Integration (G2S) effort – since Oct 2005 there were 100+
meetings, 3 times a week, 7,700 man hours, 31 industry experts,
resulted into a 1200+ pages
 Revised GSA Patent Policy
 Old policy had strict penalty provision for non-disclosure > over
disclosure
 Patents will be licensed under Reasonable Terms and Conditions
 Committee Charters have been updated to define scope
 Members must choose to ‘Opt-in’ to committee participation
 Only ‘Necessary Patents’ must be disclosed
 Board Strategic Focus
 GSA Staff and Member Volunteer Effort
 Technical Director hired - Marc McDermott
(ex chief of the electronic services division of the state of NV Gaming Control Board)
 Total of 3,800+ hours of conference calls
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Technology
 G2S – Game To System Standard
 G2S v1.0 - December 2006 (Vote)
 Transport Standard
 Multicast v1.0 – Available NOW
 Point-to Point v1.0 – November 2006 (Comments)
 S2S - System to System Standard
 S2S v1.2 – Available NOW
 GDS - Gaming Device Standard
 Note Acceptor, Touch Screen, Printer, Page Description Language,
Magnetic Card Reader - Available NOW
 Certification
 Profiles Development underway
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Implementation
 G2S
 Demonstrations of the standard by GSA members at G2E
 S2S
 Choctaw Casino Durant - Choctaw Tribe of Oklahoma
 Hard Rock Casino - Seminole Tribe of Florida
 Toolkits
 GSA encourages 3rd party toolkit developers
 International Community
 Australia: AGMMA recommends GSA’s G2S as the protocol standard
for New South Wales
 Russia: Exploring the use of GSA’s GAT as a standard
 Regulations
 Nevada regulations for downloadable software facilitate G2S
implementation
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Certification and Education
 Certification
 Development of On-line Certification Program
 GSA issues GSA SAS certificates
 The Open Group chosen as Certification Authority
 Education
 GSA provides grant of $900,000 to the UNLV Foundation
 Assistant Professors in Informatics are actively being recruited
 UNLV and GSA will develops academic / educational track on GSA
standards and technology
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Good Things Happen When We All Pull Together
Why Standards?
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Why Have Standardization?
 Standardized Power Plugs
 Standardized Screw Sizes
 USB Standardization - Lots Of New Gadgets For PCs
 Plug And Play Standards For PCs
 Your E-mail Client Can Read E-mails From Others
 Your Browser Can Connect To Any Web-site
 DVDs, CDs, Etc. Made By Anyone, Can Be Read By Anyone
Standardization Eliminates Pain...
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Dataflow without Standards
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Dataflow with Standards
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Gaming Standards Drive Business Value
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Enable Communication on Three Levels
S2S
Coin
Acceptor
GDS
G2S
Kiosks
S2S
Coin
Hopper
Note
Acceptor
Voucher Manager
Player Tracking
S2S
Game
Control
Slot Accounting
Printer
Coin/Bill
Counters
S2S
Touch
Screen
Progressive
Game & Peripherals
Point of
Sale
Game to Systems
2006 - The Year of Implementation and Value Creation!
Class II
Servers
System to System
Global Gaming Expo 2006
How Were They Developed?
 Developed By Members Of Gaming Standards Association
(GSA):
 Operators
 Game And Peripheral Manufacturers
 System And Lottery Suppliers
 Cross-pollination Of Ideas
 Much Richer Protocols Than Can Be Developed By Any One
Company Alone
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Some Benefits
 EGM’s Will Be Able To Talk To Multiple Servers
 More Accurate Info From Every Game
 Changes Made In One Place, Distributed To All EGM’s
 Try Before You Buy
 Many New Innovators Will Be Able To Enter This Space
 Much More Efficient Casino Slot Operations
 Much Better Use Of Resources
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Good Things Happen When We All Pull Together
GSA’s Standards
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Three Complementary Standards
 GDS – EGM To Peripheral Devices
 G2S – EGM To Back-end Systems
 S2S – System To System and System To Non-EGM Devices,
E.G. Kiosks
 Transport – Multicast And Point-to-point
 All Three Standards Are Designed To Work Together As A
Total Solution
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Value Proposition
Visibility
 Standards Enable Data Communication On Three Levels – GDS,
G2S, S2S And Provide 360º Visibility Of Patron Behaviors, Playing
Habit, Game Preferences, Dining, Hospitality, Entertainment Activities…
Portability
 More Choices, Simpler Repeatable Solutions, Higher Quality, Exit
Option
Investment Protection
 Open Standards Are More Robust
 Ensures Smooth Migration Path To Achieve New Functionality
Increased ROI
 Increase Revenues By 360º Visibility On Customer Data
 Decrease Costs By Using More Effective And Efficient Tools To
Manage, Analyze And Evaluate Productivity And Profitability Of
Operations
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
How to Participate
 Talk to a representative in the booth
 Pick up a membership CD
 Pick up a Standards CD
(Includes pre-release of the G2S standard!)
 Visit the GSA website at www.gamingstandards.com
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006
Good Things Happen When We All Pull Together
Q&A
2006 - The Year of Implementation and Value Creation!
Global Gaming Expo 2006