Transcript No Slide Title

Advertising &
Audiences
Media International
Saarf
Amps
Rams
Tams
Media International
Saarf
= SA Advertising
Research
Foundation
Media International
Amps =
All media and
products survey.
Covers readers, listeners,
viewers, gazers
Media International
Rams =
Radio audience
measurement survey
Media International
Tams =
TV audience
measurement
survey
Media International
Stakeholders:
Advertisers
Media marketers
Media makers.
(examples)
Media International
Advertisers are
interested in
audiences by brand,
medium,
programme, profile
Media International
SAARF AMPS
JULY 2000 - Dec 2000
6 MONTH
Trends
Media International
Readership is not circulation
AMPS is not ABC
- Audit Bureau of Circulation
Nor is it ABIS
- Audit Bureau of Internet Stats
Media International
Daily papers
Sowetan
Daily Dispatch
Weekly papers
Sunday Times
City Press
Rapport
M&G
Media International
2 106 000
168 000
3 216 000
2 320 000
1 720 000
205 000
More weekly papers
Sowetan Sunday Wrld 561 000
Soccer Laduma
1 262 000
Growth from a year earlier:
Sowetan Sunday Wrld 148 000
Soccer Laduma
561 000
Media International
Weekly magazines:
Drum
2 042 000
You
2 187 000
Huisgenoot
2 230 000
Monthly mags:
Bona
3 342 000
True love
1 636 000
Media International
More monthly mags:
Bona
3 342 000
True love
1 636 000
Pace
1 347 000
SL
178 000
Y
237 000
Fortnightly:
Kick off
1 594 000
Media International
Women’s mags:
Fair Lady
Sarie
Rooi Rose
Cosmo
Femina
Elle
Marie Clair
Media International
740 000
707 000
593 000
732 000
448 000
303 000
292 000
Other mags:
Woman’s value 462 000
Your family
453 000
Newspaper/subs mags:
Radio & TV talk 3 622 000
Edgars club
2 226 000
Sunday Times 2 194 000
MultichoiceDish 1 638 000
Media International
Radio stations:
Ukhozi
Metro
Umhlobo wenene
Lesedi
YFM
5 FM
SAFM
702
Media International
6 640 000
5 611 000
4 753 000
3 813 000
1 552 000
1 388 000
472 000
372 000
TV programmes: (ARs)
Generations (thurs) 18.9
(fri, tues, wed)
18.4
Hlala kwabafileyo 18.1
Bold & Beauty
17.7
Soul City
17.5
Lottery game show 11.2
Nuus (sat)
10
Survivor 7.7, Carte Blanche 2.8
Media International
SAARF AMPS
12-MONTH DATA
JULY 2000 - JUNE 2001
Media International
AIR READERSHIP - Newspapers
ADULTS
50
Urban
G.P.
Durban
White
Coloured
Black
16-34
40
W.C.
N.P.
White
C.Town
G.P
30
20
10
0
Any CP/F
Any Weekly
Incl CP/F
Any
Newspapers
Excl CP/F
Any
Newspaper
Incl CP/F
27.1
18.4
34.6
33.7
39.5
19.9
28.1
19.9
36.0
34.7
40.9
18.2
27.6
20.3
35.7
33.8
40.2
5 266
8 011
5 902
10 347
9 793
11 660
Any Daily
Any Weekly
Excl CP/F
Jul1999-Jun2000
19.8
Jan2000-Dec2000
Jul2000-Jun2001
‘000s
Ilanga not included in weekly totals
Media International
AIR READERSHIP - Daily Newspapers - 1
ADULTS
50
Pretoria
Large Urb
G.P.
Jhb
25-49
Black
W.C.
Coloured
40
30
20
10
0
Beeld
Burger
Business
Day
Cape
Argus
Cape
Times
Citizen
Daily
Dispatch
Daily
News
Jul1999-Jun2000
1.7
2.0
0.5
1.4
0.9
3.0
0.8
1.3
Jan2000-Dec2000
1.5
2.1
0.5
1.3
1.0
3.0
0.7
1.3
Jul2000-Jun2001
1.4
1.8
0.4
1.4
0.9
2.4
0.6
1.2
405
528
121
408
264
686
180
350
‘000s
Media International
AIR READERSHIP - Weekly Newspapers - 2
ADULTS
50
G.P.
40
White
W.C.
30
20
10
0
Natal
Mail &
Witness
Guardian
(Sat)
Naweek
Beeld
Post
Pretoria
Saturday Saturday
News
Rapport
Dispatch
Star
Weekend
Jul1999-Jun2000
0.7
0.5
0.8
1.1
0.3
6.3
0.4
1.8
Jan2000-Dec2000
0.7
0.5
0.7
1.1
0.3
6.1
0.3
1.7
Jul2000-Jun2001
0.8
0.6
0.7
1.2
0.4
5.8
0.3
1.9
230
166
211
336
116
1 686
77
548
‘000s
Media International
AIR READERSHIP - Weekly Newspapers - 3
ADULTS
50
White
40
Metros
G.P.
Male
25-49
Large urb
G.P.
35-49
30
20
10
0
Saturday
Sowetan Sunday Sunday
Soccer
Sunday
Argus
Sunday
Argus IndepenLaduma
Times
Weekend
World Weekend
dent
Sunday
Tribune
Volksblad
(Sat)
Jul1999-Jun2000
1.4
3.1
0.9
1.1
0.6
10.7
2.3
0.4
Jan2000-Dec2000
1.3
4.2
1.6
1.0
0.7
11.3
2.4
0.4
Jul2000-Jun2001
1.2
4.9
2.2
1.0
0.7
11.2
2.3
0.4
354
1 420
629
280
217
3 239
659
120
‘000s
Media International
AIR READERSHIP - Newspapers - 1
GAUTENG
50
WEEKLY
DAILY
40
Female
35-49
Jhb
Pretoria
Female
16-24
jhb
30
White
Metros
Male
Black
Female
25-34
Jhb
20
10
0
Beeld
Business
Day
Citizen
Pretoria
News
Sowetan
Star
Citizen
(Sat)
City
Press
Mail &
Guardian
Jul1999-Jun2000
5.2
1.4
9.9
2.4
19.1
10.8
6.1
15.0
1.2
Jan2000-Dec2000
4.8
1.2
9.1
2.2
18.9
11.0
6.3
15.5
1.2
Jul2000-Jun2001
4.3
1.1
7.2
2.0
16.6
9.2
6.4
15.8
1.8
262
66
441
124
1 018
564
393
968
110
‘000s
Media International
AIR READERSHIP - Newspapers - 2
GAUTENG
50
WEEKLY
Male
35-49
Jhb/
Reef
40
30
Male
16-24
Jhb/
Reef
20
10
0
Naweek
Beeld
Pretoria
Sowetan Sunday
Saturday Soccer
Sunday
News
Rapport
Sunday IndepenStar
Laduma
Times
Weekend
World
dent
Jul1999-Jun2000
2.5
1.1
7.5
5.5
4.1
2.5
1.0
18.9
Jan2000-Dec2000
2.2
1.3
7.1
6.1
5.4
4.3
1.1
19.9
Jul2000-Jun2001
2.2
1.5
6.5
6.8
6.8
6.0
1.4
19.3
134
90
398
418
417
367
88
1 183
‘000s
Media International
AIR READERSHIP - Newspapers - 1
WESTERN CAPE
50
Coloured
40
DAILY
30
20
10
0
Die Burger
Cape Argus
Cape Times
Jul1999-Jun2000
16.2
13.8
9.5
Jan2000-Dec2000
16.7
13.1
9.6
Jul2000-Jun2001
14.4
14.2
9.2
412
407
264
‘000s
Media International
AIR READERSHIP - Newspapers - 1
EASTERN CAPE
50
DAILY
40
30
20
10
0
Daily Dispatch
Die Burger
Eastern Province Herald
Jul1999-Jun2000
5.2
2.5
4.0
Jan2000-Dec2000
4.7
2.7
4.2
Jul2000-Jun2001
4.3
2.5
4.2
178
104
174
‘000s
Media International
Community Papers/Freesheets
in Cape Town South West
57.7 %
51.3 %
Tyger Burger Coast
Tygertalk Goodwo
36.8 %
Atlantic Sun
63.3 %
Tyger Burger Goodwood
31.9 %
Southern Suburbs Tatler
77.1 %
Metro Burger
West
69.6 %
Athlone News
55.7 %
Constantiaberg Bulletin
72.1 %
Southern Mail
Metro Burger
Mitchells Plain
Media International
Community Papers/Freesheets
in Cape Town South East
Table Burger Goodwood
63.3 %
Metro Burger West
77.1 %
Southern Suburbs Tatler
31.9 %
Tyger Burger Kuilsrivier
47.2 %
Metro Burger Central
76.1 %
Athlone News
69.6 %
tantiaberg Bulletin
55.7 %
Southern Mail
72.1 %
City Vision
43.5 %
75.3 %
Metro Burger Mitchells Plain
Media International
86.9 %
Plainsman
Metro Burger East
44.9 %
MAGAZINES
50
40
Metros
Jhb
White
Coloured
Indian
General
W.C.
KZN
G.P
N.C./F.S.
KZN Female
16-24
G.P.
Afrikaans
30
20
10
0
Any Weekly
Any Fortnightly
Any Monthly
Any Magazine
Any Newspaper/
Subscriber
Magazine
Jul1999-Jun2000
22.5
11.2
28.4
40.3
22.6
Jan2000-Dec2000
23.4
11.6
29.1
40.9
23.7
Jul2000-Jun2001
21.0
11.1
29.4
39.5
23.9
6 098
3 221
8 541
11 466
6 947
‘000s
Media International
MAGAZINES
WEEKLIES
50
White
White
40
30
20
10
0
Drum
Farmers
Weekly
F&T
Finance
Week
Jul1999-Jun2000
6.7
0.4
0.4
0.8
Jan2000-Dec2000
7.1
0.4
0.4
Jul2000-Jun2001
6.6
0.4
1 905
105
‘000s
Media International
F&T
Financial
Finansies
Mail
& Tegniek
Huisgenoot
Vroue
Keur
Landbou Rapport
Weekblad Tydskrif
0.4
8.2
1.6
1.0
4.9
0.7
0.3
8.0
1.4
0.9
4.8
0.3
0.7
0.3
7.4
1.2
0.8
4.6
88
196
82
2 154
336
238
1 320
AIR READERSHIP - Magazines
WEEKLY/FORTNIGHTLIES
50
Jhb
Metros
White
N.P.
Coloured
40
30
20
10
0
Soccer
News
Sunday
Times
Magazine
Time
You
Fair Lady
Kickoff
People
Sarie
Jul1999-Jun2000
3.0
6.9
1.1
7.7
2.7
5.2
1.4
2.8
Jan2000-Dec2000
2.8
7.5
1.1
7.5
2.7
5.6
1.6
2.7
Jul2000-Jun2001
n/a
7.4
1.0
7.2
2.5
5.5
1.9
2.5
2 141
289
2 076
738
1 609
563
722
‘000s
Media International
AIR READERSHIP - Magazines - 4
MONTHLIES
50
White
Indian
40
30
20
10
0
GQ
House &
Leisure
Hustler
Joy
Jul1999-Jun2000
n/a
0.9
n/a
n/a
1.7
0.4
Jan2000-Dec2000
n/a
0.8
1.1
0.5
1.8
Jul2000-Jun2001
0.7
0.8
1.0
0.6
196
244
291
163
‘000s
Media International
Living &
Man
Longevity
Loving
Magnum
Marie
Claire
Men's
Health
0.4
1.0
1.4
0.4
0.4
1.1
1.5
2.1
0.4
0.4
1.1
1.7
602
111
122
322
480
AIR READERSHIP - Magazines - 6
MONTHLIES
50
G.P.
English
Female
40
Female
16-24
Metros
G.P.
Male
35-49
30
20
10
0
SA City Life
SA Sports
Illustrated
SL
Style
Stywe
Lyne/ Tight
Lines
TopCar
Top Forty
Tribute
True Love
Jul1999-Jun2000
n/a
2.1
0.5
0.9
0.5
1.2
0.2
1.0
4.5
Jan2000-Dec2000
n/a
2.2
0.6
0.9
0.5
1.2
0.2
0.9
5.3
Jul2000-Jun2001
0.2
2.3
0.7
0.7
0.5
1.4
0.2
0.7
6.0
64
192
1 739
‘000s
51
681
Media International
190
214
151
394
AIR READERSHIP - Magazines - 7
MONTHLIES
50
40
30
20
10
0
TV Plus
Wiel
Wine
Magazine
Woman's
Value
Y Mag
Your Baby
Your Family
Jul1999-Jun2000
n/a
n/a
n/a
1.7
n/a
0.8
1.8
Jan2000-Dec2000
n/a
n/a
0.2
1.7
0.7
0.8
1.6
Jul2000-Jun2001
2.8
0.5
0.2
1.9
0.8
0.9
1.8
814
133
68
545
222
255
513
‘000s
Media International
MAGAZINES BY AGE - 1
15.3
Bona
3.1
Car
3.5
Cosmopolitan
9.5
Drum
2.6
Fair Lady
7.2
Huisgenoot
8.7
Kickoff
0
5
10
15
20
16-34
Media International
25
30
35
40
45
50
MAGAZINES BY AGE - 1
7.4
Bona
15.3
2.0
3.1
Car
Cosmopolitan
1.8
3.5
Drum
3.4
9.5
2.5
2.6
Fair Lady
7.7
7.2
Huisgenoot
2.2
Kickoff
0
8.7
5
10
15
20
16-34
Media International
25
35+
30
35
40
45
50
MAGAZINES BY AGE - 2
1.8
2.3
Living & Loving
2.8
Pace
6.7
3.8
3.2
Reader's Digest
Rooi Rose
2.7
2.0
SA Sports
1.6
3.1
Sarie
2.7
2.3
True Love
3.1
TV Plus
2.1
3.5
8.7
6.6
7.6
You
0
5
Media International
10
15
20
25
16-34
35+
30
35
40
45
50
MAGAZINES BY LSM - 1
16.6
Bona
Car
1.4
Cosmopolitan
1.6
10.8
Drum
2.2
Fair Lady
4.6
Huisgenoot
7.7
Kickoff
0
5
10
15
20
LSM 5
Media International
25
30
35
40
45
50
MAGAZINES BY LSM - 1
6.8
Bona
Car
1.4
Cosmopolitan
16.6
4.9
6.3
1.6
8.5
Drum
Fair Lady
5.3
2.2
Huisgenoot
10.8
18
4.6
5.3
Kickoff
0
7.7
5
10
15
20
LSM 5
Media International
25
LSM 7
30
35
40
45
50
MAGAZINES BY LSM - 1
0.9
Bona
Car
1.4
Cosmopolitan
6.8
13.6
4.9
1.1
Fair Lady
8.5
10.8
11.4
5.3
2.2
Huisgenoot
12.3
6.3
1.6
Drum
16.6
4.6
0.7
Kickoff
0
5.3
27.2
18
7.7
5
10
15
LSM 5
Media International
20
LSM 7
25
LMS 10
30
35
40
45
50
MAGAZINES BY LSM - 2
Living & Loving
1.6
0.8
Pace
Reader's Digest
5.4
4.7
5.2
1.0
SA Sports
1.3
8.1
TV Plus
13.6
4.8
1.3
True Love
12.6
5.0
3.7
2.4
Sarie
12.9
7.5
3.2
Rooi Rose
8.3
9.6
10.4
8.6
8.2
1.9
You
20.7
18.5
5.9
0
5
10
15
LSM 5
Media International
20
LSM 7
25
30
LSM 10
35
40
45
50
MAGAZINE READERSHIP JOHANNESBURG
You
13.1
Bona
11.4
Drum
10.3
True Love
10.2
Kickoff
7.5
Pace
6.9
Reader's Digest
5.6
Fair Lady
4.8
Cosmopolitan
4.3
Car
3.6
0
Media International
10
20
30
40
50
MAGAZINE READERSHIP SANDTON/SOWETO
20.7
You
17.1
Fair Lady
Garden &
Home
14.9
Getaway
14.9
16.0
Bona
14.5
True Love
12.4
Drum
10.8
Kickoff
14.5
Cosmopolitan
9.7
Pace
12.7
Time
6.2
You
Femina
11.5
Reader's
Digest
11.3
Financial Mail
Men's Health
Living &
Loving
9.0
0
10
3.2
Fair Lady
10.6
Car
4.5
20
30
Sandton
Media International
40
50
2.5
0
10
20
30
Soweto
40
50
MAGAZINE READERSHIP CAPE TOWN
You
25.2
Huisgenoot
18.3
Fair Lady
10.8
Cosmopolitan
10.7
TV Plus
9.5
Reader's Digest
9.2
Kickoff
8.0
Woman's Value
7.5
Bona
7.4
Femina
6.9
0
Media International
5
10
15
20
25
30
MAGAZINE READERSHIP
CAPE TOWN SOUTH WEST/EAST
33.2
You
16.2
Fair Lady
Huisgenoot
14.5
Kickoff
14.5
Cosmopolitan
25.4
You
11.2
Drum
11.2
True Love
10.7
Huisgenoot
10.4
9.7
Femina
9.7
Men's Health
Reader's
Digest
9.5
People
7.7
Marie Claire
7.6
Garden &
Home
6.9
0
10
9.9
Reader's
Digest
9.8
Pace
9.1
TV Plus
8.6
SA Sports
Illustrated
6.9
Woman's Value
Fair Lady
20
30
South West
Media International
40
50
7.6
0
10
20
30
40
South East
50
CINEMA
TOTAL
50
40
Metros
Metros
White
G.P.
White
30
20
10
0
7 days
14 days
6 weeks
Jul1999-Jun2000
2.0
3.9
7.4
Jan2000-Dec2000
2.0
3.6
6.9
Jul2000-Jun2001
1.7
3.2
6.6
489
919
1 922
‘000s
Media International
CINEMA ATTENDANCE IN JOHANNESBURG


Monte Casino
Fourways Cines


JHB Sandton
21.2 %
Northgate Cines
JHB Randburg
38.8 %


Cresta Cines
JHB North
41.6 %
 Village Walk
 Sandton City

Hyde Park Metro
 Balfour Park Metro

Rosebank Cineplex & Nouveau


JHB Central
17.8 %
Fordsburg Thari Broadway



JHB South
23 %

Media International
Highgate Kine
Dobsonville Thari
Lenasia Apsara Cine

Southgate Cine
Cloisters Cines
Killarney Metro
 Hillbrow Kines
Carlton Cines
  Good Hope Comm St


Good Hope Market St

Oakdene The Glen Metro
CINEMA ATTENDANCE IN DURBAN
Dbn North
20.4 %
Dbn West
 La Lucia Mall
28.8 %
 Hillcrest Waterfall Cines

Pinetown Goodhope
Pinetown Sanlam
 Westville Pavillion
Berea Cines
Musgrave

Isfahan

Workshop
Shiraz
West Str Metro   
The Wheel
Dbn Central
27.1 %
 Chatsworth Sanlam Cines
Dbn South
18 %
Media International
OUTDOOR ADVERTISING
7 DAYS
100
80
60
40
20
0
Billboards
Buses
Bus Shelters
Stores
Taxis
Trailer Ads
Trains
Jul1999-Jun2000
59.1
24.8
20.2
n/a
54.2
18.6
8.1
Jan2000-Dec2000
61.3
28.1
21.7
67.7
57.7
20.1
9.0
Jul2000-Jun2001
63.4
29.0
23.3
72.6
59.2
22.3
8.9
18 382
8 425
6 761
21 054
17 184
6 465
2 592
‘000s
Media International
SAARF RAMS
JULY 2000 - JUNE 2001
12 MONTH
Radio & TV Trends
Media International
12 MONTH RAMS

13 more radio stations now have the required minimum
base for analysis:
Radio 7FM
Bush Radio
Fine Music Radio (FMR)
Radio Islam
Moutse Community Radio
Qwa-Qwa Radio
Rippel 90.5 FM Stereo
Media International
Radio Riverside
Radio Rosestad
Soshanguve Community Radio
Tuks FM
Unitra Community Radio
Univen Community Radio
12 MONTH RAMS

An additional 4 DStv channels qualify for release:
Channel 0
K-TV
VH-1
Zee TV
Media International
Electronic Trends - Adults
100
80
60
40
20
0
Mon-Fri
Sat
Sun
Mon-Fri
Sat
Sun
Jul1999-Jun2000
81.3
78.0
76.3
63.9
62.6
60.5
Jan2000-Dec2000
81.3
77.8
75.5
63.7
62.4
60.2
Jul2000-Jun2001
79.5
75.6
73.0
64.6
63.4
61.9
Radio
Media International
Television
No. Hours spent on Electronic Media
50
40
30
20
10
0
Per Week
Per Day
Per Week
Per Day
Jul1999-Jun2000
28.6
4.1
23.1
3.3
Jan2000-Dec2000
29.0
4.1
23.4
3.3
Jul2000-Jun2001
27.5
3.9
22.8
3.3
Radio
Media International
Television
Journ students and TV hours
Class
% 20
18
16
14
12
10
8
6
4
2
0
.5hr
1
Media International
1.5
2
3
4
5
6
Ave Mon - Fri Listening - Adults - 1
50
40
30
20
10
0
Radio 2000
5fm
567mw
CapeTalk
702 Talk
Radio
Jul1999-Jun2000
0.2
2.7
0.2
0.8
1.9
0.7
Jan2000-Dec2000
0.2
2.7
0.2
0.8
2.0
0.8
Jul2000-Jun2001
0.2
2.6
0.2
0.7
2.0
0.8
62
758
63
206
593
243
‘000s
Media International
94.7 Highveld
Radio Algoa
Stereo
Ave Mon - Fri Listening - Adults - 2
50
40
30
20
10
0
Radio Bop
Brfm
STEREO
94-97 FM
CKI-FM
Stereo
Classic fM
102.7
East Coast
Radio
GHFM
Jul1999-Jun2000
0.9
0.1
1.2
0.3
2.2
2.0
Jan2000-Dec2000
0.9
0.1
1.2
0.3
2.5
1.8
Jul2000-Jun2001
0.9
0.1
1.3
0.2
2.4
1.8
247
34
365
63
698
512
‘000s
Media International
Ave Mon - Fri Listening - Adults - 3
50
40
30
20
10
0
Ikwekwezi
FM
Jacaranda
92.4fm
Radiokansel/
Pulpit
KAYA-FM
95.9
Kfm 94.5
Lesedi FM
Jul1999-Jun2000
2.6
2.5
1.1
0.9
1.6
9.2
Jan2000-Dec2000
2.7
2.7
1.1
1.0
1.6
9.3
Jul2000-Jun2001
2.6
2.8
1.0
1.2
1.6
8.9
754
802
301
340
461
2 585
‘000s
Media International
Ave Mon - Fri Listening - Adults - 4
50
40
30
20
10
0
Ligwalagwala
FM
Lotus FM
Metro fm
Motsweding
FM
Jul1999-Jun2000
2.5
1.0
9.7
6.6
3.5
1.0
Jan2000-Dec2000
2.4
1.0
10.1
6.4
3.4
1.0
Jul2000-Jun2001
2.3
1.1
9.7
6.5
3.4
0.9
666
322
2 813
1 873
989
249
‘000s
Media International
Munghana
Radio Oranje
Lonene FM
Ave Mon - Fri Listening - Adults - 5
50
40
16-24
N.W.
30
20
10
0
P4 Radio
KZN
98-100fm
P4 Radio
Cape Town
100-108fm
Phalaphala
FM
Jul1999-Jun2000
0.2
0.3
2.1
0.2
3.8
0.2
Jan2000-Dec2000
0.3
0.4
2.1
0.2
3.7
0.3
Jul2000-Jun2001
0.5
0.5
2.0
0.2
3.7
0.4
132
137
593
52
1 086
119
‘000s
Media International
Punt
RadiosonderGeselsradio
grense
RMFM
Ave Mon - Fri Listening - Adults - 6
50
N.W.
Males
25-34
40
30
E.C.
KZN
Females
35+
Vill/Rur
F.S.
E.C.
Females
50+
Vill/Rur
KZN
20
10
0
SAfm
Thobela FM
Ukhozi FM
Umhlobo
Wenene FM
YFM 99.2
Total
Community
Jul1999-Jun2000
1.0
7.6
18.5
12.5
2.4
5.9
Jan2000-Dec2000
1.0
7.5
18.8
12.6
2.4
5.7
Jul2000-Jun2001
1.0
6.7
17.6
11.6
2.6
5.5
1 950
5 093
3 357
756
1 590
‘000s
289
Media International
Radio
Trends
Gauteng
Media International
GAUTENG RADIO
Stations in area
: 44
Ave per listener per week:
number of stations : 2.32
number of days
: 5.87
number of hours
: 29.25
(previously 30.85)
Media International
Ave Mon - Fri Listening - Gauteng - 1
50
40
English
White
Metros
Male
30
20
10
0
5fm
702 Talk
Radio
94.7
Highveld
Stereo
Jacaranda
94.2fm
KAYA-FM
95.9
Lesedi FM
Metro fm
Jul1999-Jun2000
5.4
3.1
8.6
5.7
3.8
15.6
15.8
Jan2000-Dec2000
5.5
3.3
9.0
6.0
4.2
15.9
16.0
Jul2000-Jun2001
4.8
3.0
8.9
6.2
5.3
14.8
14.8
380
325
908
907
‘000s
292
Media International
186
548
Ave Mon - Fri Listening - Gauteng - 2
50
16-24
40
30
20
10
0
Motsweding
FM
Radiosondergrense
Thobela
FM
Jul1999-Jun2000
6.4
3.9
Jan2000-Dec2000
6.5
Jul2000-Jun2001
‘000s
Ukhozi FM
Umhlobo
Wenene
FM
YFM 99.2
Total
Community
6.5
12.9
3.6
10.4
4.5
3.9
5.5
13.0
3.6
10.2
4.3
6.4
3.7
4.8
13.6
3.3
11.0
4.5
392
225
835
201
673
275
Media International
296
Community Stations - Past 7 Days
Gauteng - 1
Jul 1999 Jun 2000
Jan 2000 Dec 2000
‘000
July 2000 June 2001
‘000
%
%
0.1
0.7
0.1
7
0.1
4
0.7
42
0.5
32
Chinese Community Radio
(E,Ch)
0.0
0.0
1
0.0
1
Radio East Rand Stereo
(E,A,Z)
0.5
0.3
21
0.3
19
East Wave Radio (E,A,U,Gu,
Ta)
0.3
0.3
16
0.2
13
Horizon Stereo (E,A,Set)
0.1
0.1
8
0.1
5
Radio 1584 (E,A,Z,S,Ar)
ALX-FM 89.1 (E,A,Z,SS,NS,
Ts, Tso,V)
Media International
%
Community Stations - Past 7 Days
Gauteng - 2
Jul 1999 Jun 2000
Jan 2000 Dec 2000
July 2000 June 2001
Impact Radio (E,A)
%
0.3
%
0.3
‘000
19
%
0.4
‘000
26
Iscorian FM (IFM) (E,A,SS)
0.6
0.6
34
0.7
44
Jozi FM (E,Multi)
0.8
1.0
58
1.7
104
Radio Islam (E,Ar,U)
0.4
0.5
29
0.4
26
New Panhellenic Voice (E,Gk)
0.0
0.0
1
0.0
0
(Male 25-34)
Significant increase
Media International
Community Stations - Past 7 Days
Gauteng - 3
Jul 1999 Jun 2000
Jan 2000 Dec 2000
July 2000 June 2001
%
1.0
%
‘000
%
‘000
1.1
64
1.0
64
Rainbow FM 90.7 (RCCR)
(E,A,Z,Tsw,So)
0.2
0.1
5
0.0
3
Rippel 90.5 FM Stereo (E,A,Z)
0.5
0.6
37
0.6
35
Soshanguve Community Radio
(E,A,NS,Z,Ts,V,N Tsw)
0.5
0.7
40
0.8
48
Radio Pretoria (A)
Media International
Community Stations - Past 7 Days
Gauteng - 4
Jul 1999 Jun 2000
Jan 2000 Dec 2000
‘000
July 2000 June 2001
%
The Voice/Al-Saut (95.4fm)
(E,Ses,Z,Ar,U)
0.1
0.1
6
0.0
3
Radio TNG (E,Tsw,V,Z,P,Ts)
0.0
0.0
2
0.1
4
Radio Today (E)
0.3
0.3
19
0.2
14
Tuks FM (E,A)
0.7
0.4
25
0.4
24
Vaal Community Radio
(VCR)(E,A)
0.6
0.7
42
0.6
36
Total Community - Gauteng
8.4
8.4
514
8.6
527
Media International
%
‘000
%
Gauteng Radio Shares Ave Mon-Fri - Time Listened
Comm
4.2%
Other
8.5%
RSG
4.0%
5fm
3.7%
Metro
11.1%
Lesedi
14.8%
YFM
8.4%
Motsweding
5.0%
HV
8.8%
KAYA
4.1%
Thobela
3.9%
Umhlobo
2.5%
% Gross ¼ hours
Media International
Ukhozi
11.7%
Jac
7.0%
702
2.2%
Listenership by AGE in Gauteng - 1
6.9
5fm
702 Talk Radio
1.4
94.7 Highveld Stereo
9.8
Jacaranda 94.2fm
5.3
KAYA-FM 95.9
6.1
Lesedi FM
12.6
Metro fm
21.5
0
10
20
30
16-34
Media International
40
50
Listenership by AGE in Gauteng - 1
2.6
5fm
6.9
4.6
702 Talk Radio
1.4
8.1
9.8
94.7 Highveld Stereo
7.1
5.3
Jacaranda 94.2fm
4.5
6.1
KAYA-FM 95.9
17.0
Lesedi FM
12.6
8.2
Metro fm
21.5
0
10
20
16-34
Media International
30
35+
40
50
Listenership by AGE in Gauteng - 2
Motsweding FM
6.7
Radiosondergrense
1.5
Thobela FM
4.5
Ukhozi FM
13.4
Umhlobo Wenene FM
3.7
18.5
YFM 99.2
Total Community
3.5
0
10
20
30
16-34
Media International
40
50
Listenership by AGE in Gauteng - 2
6.1
6.7
Motsweding FM
5.8
Radiosondergrense
1.5
5.1
4.5
Thobela FM
13.8
13.4
Ukhozi FM
2.9
3.7
Umhlobo Wenene FM
3.6
YFM 99.2
18.5
5.5
Total Community
3.5
0
10
20
30
16-34
Media International
35+
40
50
Listenership by LSM in Gauteng - 1
5fm
0.5
702 Talk Radio
0.5
94.7 Highveld Stereo
1.1
Jacaranda 94.2fm
0.7
KAYA-FM 95.9
3.6
Lesedi FM
24.0
Metro fm
12.9
0
10
20
30
LSM 1-4
Media International
40
50
Listenership by LSM in Gauteng - 1
6.3
5fm
0.5
3.7
702 Talk Radio
0.5
8.9
94.7 Highveld Stereo
1.1
9.8
Jacaranda 94.2fm
0.7
8.7
KAYA-FM 95.9
3.6
8.3
Lesedi FM
24.0
18.8
Metro fm
12.9
0
10
20
LSM 1-4
Media International
30
LSM 7
40
50
Listenership by LSM in Gauteng - 1
5fm
0.5
702 Talk Radio
3.7
0.5
94.7 Highveld Stereo
0.3
3.6
0.3
Lesedi FM
27.8
18.6
9.8
0.7
KAYA-FM 95.9
8.5
8.9
1.1
Jacaranda 94.2fm
15.8
6.3
8.7
8.3
24.0
1.7
Metro fm
12.9
0
10
18.8
20
LSM 1-4
Media International
30
LSM 7
LSM 10
40
50
Listenership by LSM in Gauteng - 2
10.0
Motsweding FM
Radiosondergrense
0.2
8.7
Thobela FM
Ukhozi FM
24.6
Umhlobo Wenene FM
6.6
YFM 99.2
10.7
Total Community
2.0
0.0
10.0
20.0
30.0
LSM 1-4
Media International
40.0
50.0
Listenership by LSM in Gauteng - 2
2.7
Motsweding FM
Radiosondergrense
10.0
4.9
0.2
1.6
Thobela FM
8.7
5.3
Ukhozi FM
24.6
1.7
Umhlobo Wenene FM
6.6
12.7
10.7
YFM 99.2
5.3
Total Community
2.0
0.0
10.0
20.0
LSM 1-4
Media International
30.0
LSM 7
40.0
50.0
Listenership by LSM in Gauteng - 2
Motsweding FM
Radiosondergrense
Thobela FM
Ukhozi FM
0.1
2.7
0.2
10.0
10.3
4.9
0.2
1.6
0.1
8.7
5.3
24.6
0.2
Umhlobo Wenene FM
1.7
6.6
1.7
YFM 99.2
12.7
10.7
9.5
Total Community
2.0
0.0
5.3
10.0
20.0
LSM 1-4
Media International
30.0
LSM 7
LSM 10
40.0
50.0
Average Mon-Fri Radio Listening in Soweto - 1
JHB North
JHB Central
Meadowlands (Zone1-10)
Jabalani Zondi
Zola
Jabavu
Emdeni
Tladi
Naledi
Dube
Orlando East
Diepkloof (Zone1-6)
Molapo Mofolo-South
Mapetla
Pretea North
Orlando West
Dlamini
Pimville
Chiawelo
Protea South
JHB South
50
40
30
20
10
0
22.2
2.6
3.1
94.7 Highveld
Stereo
Jozi FM
Media International
19.1
9.2
9.5
KAYA-FM 95.9
Lesedi FM
Metro fm
Motsweding FM
Average Mon-Fri Radio Listening in Soweto - 2
JHB North
JHB Central
Meadowlands (Zone1-10)
Jabalani Zondi
Zola
Jabavu
Emdeni
Tladi
Naledi
Dube
Orlando East
Diepkloof (Zone1-6)
Molapo Mofolo-South
Mapetla
Pretea North
Orlando West
Dlamini
Pimville
Chiawelo
Protea South
JHB South
50
40
30
20
10
0
26.9
2.8
2.3
Munghana
Lonene FM
Thobela FM
Media International
19.5
3.8
Ukhozi FM
Umhlobo Wenene
FM
3.6
YFM 99.2
Total Community
¼ Hour Radio - Gauteng
Mon-Fri
50
PLACE OF LISTENING
40
Drive time
30
Drive time
20
10
Time of Day
Hom e
Media International
Car
Work
Elsew here
23
22
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
0
0
A.M. Drive Time (6am -9am) - Gauteng
Where listened
Elsewhere
2.3%
Work
18.3%
5fm
Elsewhere
2.2%
Car
19.3%
Work
19.1%
Home
60.1%
94.7 Highveld Stereo
% Gross ¼ hours - Ave Mon - Fri
Media International
Home
55.1%
Car
23.6%
P.M. Drive Time (4pm-6pm) - Gauteng
Where listened
Elsewhere
3.0%
Work
24.5%
5fm
Elsewhere
4.6%
Car
24.0%
Car
24.9%
Work
27.6%
Home
48.5%
94.7 Highveld Stereo
% Gross ¼ hours - Ave Mon - Fri
Media International
Home
42.8%
Favourite Radio Stations - Gauteng - 1
50
40
30
20
10
0
5fm
702 Talk
Radio
94.7
Highveld
Stereo
Jacaranda
94.2fm
KAYA-FM
95.9
Lesedi FM
Metro fm
Favourite
4.0
2.4
8.0
5.4
3.6
12.3
11.7
Ave Mon-Fri
4.8
3.0
8.9
6.2
5.3
14.8
14.8
Media International
Favourite Radio Station - Gauteng - 2
50
40
30
20
10
0
Motsweding
FM
RadiosonUmhlobo
Thobela FM Ukhozi FM
dergrense
Wenene FM
YFM 99.2
Total Community
Favourite
4.6
3.4
4.5
12.0
2.7
7.9
3.4
Ave Mon-Fri
6.4
3.7
4.8
13.6
3.3
11.0
4.5
Media International
Community Stations - Past 7 Days
KwaZulu-Natal
Jul 1999 Jun 2000
Jan 2000 Dec 2000
‘000
July 2000 June 2001
‘000
%
%
Good News Community
Radio (E,A,Z,G)
0.2
0.2
12
0.3
15
Highway Radio (E,Z)
1.3
1.3
77
1.4
82
Radio Khwezi (E,A,Z,G)
1.9
2.2
127
1.4
86
Radio Maritzburg (E,Z)
1.4
1.4
80
1.1
63
Radio Phoenix
(E,H,Ta,Te,U,Gu)
1.7
1.5
86
0.9
55
Total Community - KZN
8.0
7.8
451
5.5
330
Significant decrease
Media International
%
KwaZulu-Natal Radio Shares Ave M-F - Time Listened
P4 KZN
1.6%
Comm
1.7%
Other
4.8%
Umhlobo
1.7%
ECR
11.0%
Met
8.5%
Lot
4.0%
Ukhozi
66.7%
% Gross ¼ hours
Media International
Listenership by LSM in KwaZulu-Natal
30.8
East Coast Radio
Lotus FM
3.3
16.2
0.1
14.2
10.7
Metro fm
5.2
1.2
P4 Radio KZN 98-100fm
18.9
Ukhozi FM
Umhlobo Wenene FM
79.4
0.1
3.6
6.5
Total Community
1.1
0
20
40
LSM 1-4
Media International
60
LSM 7
80
100
Listenership by LSM in KwaZulu-Natal
East Coast Radio
Lotus FM
3.3
10.3
0.1
1.8
Metro fm
16.2
14.2
10.7
2.3
5.2
1.2
P4 Radio KZN 98-100fm
0.9
Ukhozi FM
Umhlobo Wenene FM
47.4
30.8
18.9
79.4
0.4
0.1
3.6
3.1
6.5
1.1
Total Community
0
20
40
LSM 1-4
Media International
60
LSM 7
LSM 10
80
100
Radio
Trends
Western Cape
Media International
Radio Listening - Western Cape
100
80
60
40
20
0
Mon - Fri
Saturday
Sunday
Jul1999-Jun2000
72.1
64.1
59.5
Jan2000-Dec2000
70.9
62.6
58.6
Jul2000-Jun2001
71.6
63.6
58.2
2 045
1 819
1 663
‘000s
Media International
WESTERN CAPE RADIO
Stations in area
: 28
Ave per listener per week:
number of stations : 1.80
number of days
: 5.54
number of hours
: 23.35
(Previously 22.35)
Media International
Ave Mon - Fri Listening - Western Cape - 1
100
80
60
40
20
0
5fm
Radio
786/Voice
of the Cape
567mw
CapeTalk
GHFM
Radiokansel/Pulpit
Kfm 94.5
Metro fm
Jul1999-Jun2000
5.3
2.7
1.6
19.7
3.1
14.8
4.7
Jan2000-Dec2000
4.6
2.6
1.9
18.3
3.0
15.3
5.3
Jul2000-Jun2001
5.3
2.7
2.2
17.6
2.8
15.0
5.7
151
77
63
503
79
429
163
‘000s
Media International
Ave Mon - Fri Listening - Western Cape - 2
100
80
60
40
20
0
P4 Radio
Cape Town
100-108fm
Radiosondergrense
Jul1999-Jun2000
3.3
Jan2000-Dec2000
Jul2000-Jun2001
‘000s
SAfm
Radio
Tygerberg/
CCFM
Umhlobo
Wenene FM
Total
Community
11.6
2.4
3.8
11.5
12.3
4.2
10.8
2.2
4.1
11.0
12.1
4.8
12.0
2.2
4.0
10.4
12.0
137
344
62
114
298
Media International
344
Community Stations - Past 7 Days W. Cape - 1
Jul 1999 Jun 2000
Jan 2000 Jun 2000
July 2000 June 2001
786/Voice (E,A,U,X,Ar)
%
0.9
4.1
%
1.1
3.8
‘000
30
108
%
1.8
4.1
‘000
52
117
Bush Radio (E,A,X)
1.4
1.1
32
1.1
32
Fine Music Radio (FMR) (E,A)
1.1
1.1
32
1.2
33
Radio Helderberg (E,A)
0.4
0.6
16
0.6
18
Matie FM Stereo 92.6 (E,A,X)
0.5
0.4
12
0.3
10
Radio 7FM (E,A,X,SS,G) (Afr,Col)
Significant increase
Media International
Community Stations - Past 7 Days W. Cape - 2
Jul 1999 Jun 2000
Jan 2000 Jun 2000
July 2000 June 2001
%
1.9
%
2.0
‘000
55
%
1.3
‘000
38
UCT Radio (E)
6.7
0.3
7.1
0.2
199
7
7.2
0.3
207
8
Radio Zibonele (X)
2.8
2.0
55
1.5
44
Total Community - W. Cape
21.7
21.2
597
20.8
595
Suid-Kaap Stereo (E,A,X)
Tygerberg/CCFM (E,A,X)
Media International
Average Mon-Fri Radio Listening in
Cape Town South West - 1
Green Point
Bantry Bay
Ndabeni
CT North
Mowbray
Camps Bay Rondebosch
Bishops Court
Wynberg
Llandudno
Hout Bay Constantia
Hout Bay Harbour
CT South East
Bergvliet
Tokai
Coniston
Muizenberg
Clovelly
Kommetjie
Da Gama Park
Simons Town
Red Hill Informal
Simons Town NU
50
40
30
20
10
0
13.8
5fm
18.9
9.5
567mw CapeTalk
Media International
15.1
4.6
GHFM
Kfm 94.5
P4 Radio Cape Town
100-108fm
Favourite Radio Stations - Western Cape - 1
100
80
60
40
20
0
5fm
Radio
786/Voice of
the Cape
567mw
CapeTalk
GHFM
Radiokansel/Pulpit
Kfm 94.5
Metro fm
Favourite
5.2
2.5
2.1
20.4
2.1
14.3
4.0
Ave Mon-Fri
5.3
2.7
2.2
17.6
2.8
15.0
5.7
Media International
Favourite Radio Station - Western Cape - 2
100
80
60
40
20
0
P4 Radio
Cape Town
100-108fm
Radiosondergrense
Favourite
4.2
Ave Mon-Fri
4.8
Media International
SAfm
Radio
Tygerberg/
CCFM
Umhlobo
Wenene FM
Total
Community
11.5
1.9
4.3
10.8
11.1
12.0
2.2
4.0
10.4
12.0
TV Trends
Media International
Ave Mon - Fri Viewing - Adults
60
50
40
30
20
10
0
Bop TV
DStv
(Total)
e.tv
M-Net Main
Service
SABC 1
SABC 2
SABC 3
Jul1999-Jun2000
0.9
1.9
10.8
8.3
48.6
24.5
14.8
Jan2000-Dec2000
1.0
2.1
13.4
7.8
47.7
24.3
15.1
Jul2000-Jun2001
1.0
2.4
16.7
6.7
47.7
22.3
15.4
289
683
4 845
1 934
13 849
6 459
4 466
‘000s
Note: Terrestrial + Satellite audiences are combined here
Media International
Saturday Viewing - Adults
60
50
40
30
20
10
0
Bop TV
DStv
(Total)
e.tv
M-Net Main
Service
SABC 1
SABC 2
SABC 3
Jul1999-Jun2000
0.9
2.1
11.6
8.4
42.0
25.0
9.8
Jan2000-Dec2000
1.0
2.2
14.4
7.0
41.0
26.2
9.6
Jul2000-Jun2001
1.0
2.6
17.8
6.5
40.2
25.8
9.7
290
745
1 875
11 654
‘000s
5 152
Note: Terrestrial + Satellite audiences are combined here
Media International
7 487
2 801
Sunday Viewing - Adults
60
50
40
30
20
10
0
Bop TV
DStv
(Total)
e.tv
M-Net Main
Service
SABC 1
SABC 2
SABC 3
Jul1999-Jun2000
0.9
1.8
10.0
9.0
38.8
24.8
10.2
Jan2000-Dec2000
1.1
2.0
11.8
8.9
37.9
24.9
10.5
Jul2000-Jun2001
1.2
2.3
14.8
7.9
37.8
24.8
10.8
343
672
2 304
10 969
‘000s
4 295
Note: Terrestrial + Satellite audiences are combined here
Media International
7 197
3 120
DStv Channels - Past 7 days
Adults - 1
SuperSport 1 on DStv
Movie Magic 1
Discovery Channel
M-Net Channel on DStv
Movie Magic 2
SABC 2 on DStv
SuperSport 2 on DStv
SABC 3 on DStv
Series Channel
KyKNET
SABC 1 on DStv
M-TV (Music TV)
Hallmark
Media International
July 2000 - June 2001
%
000's
1.5
442
1.3
378
1.0
279
0.9
263
0.7
216
0.7
190
0.6
181
0.6
161
0.5
151
0.5
149
0.5
143
0.5
134
0.5
133
DStv Channels - Past 7 days
Adults - 2
July 2000 - June 2001
%
000's
Cartoon Network
0.4
126
BBC Prime
0.4
122
National Geographic Channel on DSTV
0.4
112
e.tv on DStv
0.3
77
Carlton Food Network
0.2
72
SuperSport International on DStv
0.2
70
Sci-Fi Channel
0.2
70
Travel Channel
0.2
58
CNN International on DStv
0.2
57
Sky News
0.2
55
BBC World on DStv
0.2
51
ESPN
0.2
49
Channel O
0.2
48
Media International
Television Shares - Ave Mon - Fri
Time Viewed
Bop TV
0.8%
DStv
2.8%
M-Net (Tot)
6.1%
e.tv
14.2%
SABC 1
48.5%
SABC 3
9.4%
% Gross ¼ hours
SABC 2
18.2%
Media International
Note: Satellite viewing of terrestrial TV
channels has been taken out of DStv
Radio trends
since 1998
Media International
GHFM - Trends
10
9
8
7
6
5
4
3
1.9
2.0
2.0
2.0
1.8
2
1
Media International
00-3/4
00-2
00-1
99-4
99-3
99-2
99-1
98-4
98-3
98-2
98-1
0
East Coast Radio - Trends
10
9
8
7
6
5
4
2.5
3
2.2
1.8
1.7
2
1.8
1
Media International
00-3/4
00-2
00-1
99-4
99-3
99-2
99-1
98-4
98-3
98-2
98-1
0
Metro fm - Trends
15
14
13
12
9.9
11
10
8.7
9
9.2
7.8
7.9
8
7
6
5
4
3
2
1
Media International
00-3/4
00-2
00-1
99-4
99-3
99-2
99-1
98-4
98-3
98-2
98-1
0
Lesedi FM - Trends
15
14
13
12
11
9.2
10
9.3
9.0
8.1
9
8.6
8
7
6
5
4
3
2
1
Media International
00-3/4
00-2
00-1
99-4
99-3
99-2
99-1
98-4
98-3
98-2
98-1
0
To sum up:
SAARF measures audiences
* for many platforms
* for many media enterprise
* for many programmes.
According to consumption/exposure
Correlated to social strata, etc.
Media International