Transcript Welcome to Comfort Audio’s Distributors meeting 2011

Welcome to Comfort Audio
Distributors meeting 2011
“Shared experience – shared knowledge – shared success”
Presentation guests / Comfort Audio distributors
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Gordon Morris Ltd, England
PC Werth, England
Westra, Germany
My World of Hearing, Germany
Multi Care Systems, Holland
Medincus, Poland
Mehalev, Israel
Multiacustica, Spain
Hoorzentrum Aerts, Belgium
Widex, Finland
Simeon, Canada
Saleh Al Shawaf, UAE
Presentation Comfort Audio representatives
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Mats Dörring, CEO
August Pansell, R&D (founder of Comfort Audio)
Carljohan Lagervall, R&D (founder of Comfort Audio)
Heiner Kanitz, Comfort Audio GmbH
Egil Bjorvatn, Comfort Audio ApS / AS
Christian Bergdahl, International Sales Manager
Fredrik Nilsson, Regional Sales Manager
Stefan Persson, Regional Sales Manager
Anders Green, Regional Sales Manager
Yvonne Dahl, Sales assistant
Anette Laurell, Marketing Manager
Mohsen Haj-Bolouri, Technical Support and Project Manager
Anna K Lejon, International Product Specialist
Astrid Günther, Education & Marketing Support
Not present today:
• Zarah Nilsson, Web communication
Our four market segments
An active
working live
From pre-school
to university
Home and
private life
CI / Baha – a fast growing area
• 100% is helped by ALD
• Well identified customers: CI centers, leading doctors, few suppliers
• Strong finance systems
• Fantastic result
Public places
Hearing aid and CI/Baha colleagues
DK
DK
Australia
CH
(Unitron)
Austria
DK
DE
USA
US
Product development 2012-2013-2014
Dedicated products
Homologation/approvals should not be a limitation
Ease of use: product, software, communication, service
Comfort Digisystem
Unique solutions and quality
for the end user/consumer
No delay (SST)
Eavesdrop secure (SST)
Dynamic range (SST)
– more natural sound
Handle long distance
Handle several microphones
and receivers
Leading and attractive design
Window of
opportunity
As a Comfort Audio Distributor/Partner
– you can expect:
• Marketing support/Joint marketing activities
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Shared advertising
Exhibitions with joint efforts
Newsletters
Road Shows
Seminars
Scientific articles
• Comfort Audio WEB - Extranet
• Educational capacity
– Comfort Audio Academy (at your premises or in Sweden)
• Intensive development – new innovative products
• Technical/audiological support & competence
• Good tools & samples for quick start
What does Comfort Audio expect from
Distributors/Partners?
• Strong & dedicated sales resource(s) with local expertise
• We will rely on your local expertise so that the business for
Comfort Audio products can grow on your market
• Annual budget/forecast plan & activity plans
• Feedback from your market
• Perform Comfort Audio Academies on your market
(with our assistance)
• Invest in sales tools (Comfort Audio will assist with reasonable
pricing)
Shared experience – shared knowledge – shared success!
Knowledge create sales
Hearing is believing – especially true with Comfort Digisystem
Hear the future!