Transcript Слайд 1 - MEDIA Salles

Russian Movie Theatres Market
Trends of development
of the new modern cinemas
Media Salles Seminar, CEI-2004, 21 June 2004, Amsterdam
Oleg Berezin, CEO, Nevafilm, Russia
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Russian Box Office: Key notes
CIS BO (01.06.04)
Russian BO (01.06.04)
Box Office Russia, mln $$
1997Y - 2003Y,and 2004F
240
168
101
65,1
6
1997
20
18
1998
1999
34,5
2000
2001
2002
01 June 2004Y
2003
2004
Cinema admissioms in Russia
Millions
95
- $118.4M
- $102.0M
TOP1 in CIS Box Office - $14M
The Lord of The Ring: The Return of the King
TOP5 films in CIS BO with BO over $10M:
The Lord of The Ring: The Return of The King
Troy (18 days in release!)
Terminator-3
Matrix: Reload
Matrix: Revolution
Russian films with BO over $2M
Antikiller-2: Antiterror
- $2.68M
72 meters
- $2.53M
Don’t even think!-2
- $2.10M
68
36,4
20,2
23,5
24,57
European films with BO over $1M
Love Actually
- $2.07M
Tais-Toi/Ruby and Quentin
- $1.03M
40,5
30,16
© Kinobusiness Today
1997
1998
1999
2000
2001
2002
2003
2004F
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Quantity of modern cinemas in Russia
Russian Cinema Market 2003Y
cinemas
screens
750
The “working” cinemas 2003Y
509 cinemas / 778 screens
542
400
350
The Modern Cinemas 2003Y
343 cinemas / 542 screens
343
280
220
100
105
130
150
62
Modern screens by Russian regions 2003Y
1999
More than 1 screen per 100’000
2000
2001
2002
2003
2004F
The Russian market of Modern Cinemas 2003Y
0,5 -1,0 screens per 100’000
0,4 – 0,5 screens per 100’000
Modern Cinemas
Single Screen
2-3 screens
4-7 screens
8-11 screens
Total of Cinemas
The Total of Screens
0,2 – 0,4 screens per 100’000
less 0,2 screens per 100’000
No cinemas
Moscow St.-Petersburg Regions
34
5
177
17
5
84
13
3
3
2
68
13
262
151
28
363
2003Y
216
106
19
2
343
542
Jan – Jun 2004Y:
+ 17 cinemas / 69screens
© Nevafilm
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
General trends of the Cinema Market
1996
Reconstruction of existing cinemas
2001
Redeveloping of the existing cinemas to multi-screen cinemas
2004
The new construction of the cinemas in Shopping Centers
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
The basic trend of the Cinema Market
Cinemas at Shopping Centers
Moscow 55 screens in 12 Shopping Centers
Shopping Center IKEA MEGA MALL – 11-plex
Shopping Center “Atrium” – 9-plex
Shopping Center “Kaluzhskiy” – 9-plex
Shopping Center “Gold Babylone” 6-screen
Ramstore City – “Nescafe IMAX®” + 4-screens
Shopping Center Ramstore – 4 screens
Shopping Center “Ramstor-2” – 4-screens
Shopping Center “XL” – 4-screens
Shopping Center “GUM” – 2-screens
Shopping Center “Mitino” – 2-screens
Shopping Center “Dinamit” – 2-screens
Shopping Center “Okhotny Ryad” – 1 screen
Atrium, Moscow
«Formula Kino», 9-plex
2002
Ramstore, Moscow
The first cinema in Shopping Center
“Formula Kino”, 4-plex
30.03.2000
St.-Petersburg 26 screens in 5 Shopping Centers
Zanevsky Cascade, St.-Petersburg
Shopping Center “Baltiysky” - 2-screen
«Kronverk Cinema», 5-plex
Shopping Center “Zanevskiy Cascade” – 5-screens
2003
Shopping Center “Nord” – 6 screens
Shopping Center “Akademichesky” – 5 screen
Shopping Center “Mercury” – 8 screens
Nizhniy Novgorod
Kaluzhsky, Moscow
«Cinema Park», 9-plex
2004
IKEA MEGA MALL, Moscow
Kinostar De Luх (11-plex)
2003
Shopping Center “Shokolad” – 4-screens
Podolsk
Shopping Center Ramstore – 4 screens
Ramstore City, Moscow
Nescafe IMAX®
Shopping Center “Yeakaterininskiy” – 3-screen
Kinosphera Cinema, 4-plex
Volgograd
2003
Yekaterinburg, Shopping Center
Entertainment Shopping Center “Radezh” – 2 screens
Cinema “Yekaterininsky”, 3-plex
Kazan
2003
Shopping Center “City Center” – 3 screens
Yekaterinburg
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
9 months per year
Russians spend inside
the premises
20 % of all Shopping Centers
in Moscow had zones
of entertainment
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
The basic trend of the Cinema Market
Cinemas at Shopping Centers
“Rodeo Drive”, Shopping Center
St.-Petersburg
Количество
киноэкранов
в Торговых
Центрах
Cinema screens
in Russian
Shopping
Centers
Coming Soon on screens in Shopping Centers
Some Developers which plan
250to add
Cinema in Shopping Centers
220
“Ramstore” Company (Moscow)
“Adamant” Company (SPb)
200
“Vremya” Company («Park
House»)
“Tasher” Company (Regions)
“Macromir” Company
«Trade Quarter - Region» Company
IKEA Company (“Mega”)
“Grand Canyon” Shopping Centre
Cinema Park, St.-Petersburg
“Park House” Shopping Center
InvestKinoProject, Volgograd
150
+ more, more, & more…
01.06.04
100
100
68
50
26
4
8
0
“Bratislavsky Krug” Shopping Center
2000
Kinomax, Moscow
“Park House” Shopping Center
2001
2002
InvestKinoProject, Yekaterinburg
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
2003
«Neptune Center» Shopping Center
2004F
St. Petersburg
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
The basic trend of the Cinema Market
Cinemas at Shopping Centers
Target Markets in Regions:
Some the new Shopping Centers with Cinemas in Moscow
which are planned to be open in 2004Y - 2005Y
16-screens in the Shopping Center “Veymart-2” (will be operated by Yekaterinburg-Art)
12-screens “Kinostar De Lux” (IKEA Mega Mall -2, will be operated by Rising Star Media / National Amusements)
10-screens Shopping Center “na Profsoyuznoy”
8-screens “Ramstor na Vernadskogo” (in the Shopping Center, will be operated by Formula Kino)
5-screens “Ranstor na Sevastopolyskoy” (in the Shopping Center, will be operated by Formula Kino)
5-screens “Ramstor na Yartsevskoy” (in the Shopping Center, will be operated by Formula Kino)
8-screens “Tri Kita” (in the Shopping Center)
7-screens “Bratislavskiy Krug” (in the Shopping Center, will be operated by “Kinomax)
4-screens “Grand” (in the Shopping Center)
8-screen Shopping Center “5th Avenue” (will be operated by “Cinema Park”)
……..
Some the new Shopping Centers with Cinemas in St.-Petersburg
which are planned to be open in 2004Y - 2005Y
8-screen in Shopping Center “City Mall”
10-screen in Shopping Center “Rodeo Drive”
7- screen in Shopping center “Pik” (will be operated by “RosKinoProkat”)
12-screen in Shopping Center IKEA MEGA MALL
Multiplex in Shopping center “Planet Neptune”
Multiplex in Shopping Center “Cosmos”
3 x multiplexes in Shopping Centers “O’key”
Nizhniy Novgorod
Yekaterinburg
Kazan
Perm
Novosibirsk
Samara
Saratov
Volgograd
Tumen
Krasnodar
Krasnoyarsk
Ufa
Rostov
Omsk
Way of Russian market develop:
Moscow  St.-Petersburg  Regions
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
Source:
Nevafilm
Source:
Expert
RA
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Modern Cinemas: Moscow
Modern Cinemas in MOSCOW, Russia
cinemas
Key notes 2003Y
11 screen
“Kinostar De Lux”
&
Nescafe IMAX®
300
240
178
151
Key notes 06.2004
12 screen
“Formula Kino”
&
9 screens
“Cinema Park”
100
54
2002
Population
10.1M people (7% of the total)
Average income per head
per year in 2003Y
$7’968
Share in the common incomes
of the population of Russia
25%
screens
68
2003
90
72
80
06.2004
2004F
2005F
Rate of a gain of quantity of screens (% by the previous year)
51%
51%
59%
59%
The new screens
in Shopping Centers
25%
25%
2003
2003
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
2004F
2004F
2005F
2005F
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Modern Cinemas: St.-Petersburg
Modern Cinemas in St.Petersburg, Russia
cinemas
screens
120
Key notes 2003Y
5 screen
“Zanevsky cascade”
Key notes 06.2004
26 screens
“Kronverk Cinema”
in 4 Shopping Centers
70
56
9
14
2002
Population
4.7M people (3% of the total)
Average income per head
per year in 2003Y
$2’988
30
28
13
2003
19
22
06.2004
2004F
2005F
Rate of a gain of quantity of screens (% by the previous year)
The new screens
in Shopping Centers
Reconstruction
of the existing
cinemas
150%
100%
70%
Share in the common incomes
of the population of Russia
4%
2003
2003
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
2004F
2004F
2005F
2005F
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Modern Cinemas: Regions
Modern Cinemas in Regions, Russia
(excluding Moscow and St.-Petersburg)
cinemas
screens
580
440
373
371
363
217
236
2002
Population
129.4M people (90% of the total)
Average income per head
per year in 2003Y
$1’848
262
2003
272
06.2004
350
298
2004F
2005F
Rate of a gain of quantity of screens (% by the previous year)
54%
54%
The new screens
in Shopping Centers
Reconstruction
of the existing
cinemas
32%
32%
21%
21%
Share in the common incomes
of the population of Russia
71%
2003
2003
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
2004F
2004F
2005F
2005F
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Average Box Office per the one screen
Russian Box Office vs. Q-ty of Modern Screens
800
Box Office, $M
700
Screens, q-ty
AVG BO per screen, $K
600
500
400
$291K
$257K
300
200
$310K
$320K
$274K
$173K
100
1999
2000
2001
2002
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
2003
2004F
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Average Box Office per the one screen in Moscow
Box Office vs. Q-ty of Modern Screens in MOSCOW
600
Box Office, $M
Screens, q-ty
AVG BO per screen, $K
$504K
$468K
500
$417K
400
300
200
100
2002
2003
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
2004F
Source: Nevafilm
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Russian Cinema Market: forecasts
Forecast of the Russian modern cinema market
1600
The basic tendencies of the Russian Movie Theater Market 1996 - 2007
Moscow
St.-Petersburg
Main cities
Regions
Modernization of working central
cinemas
1996Y
1997Y
1997Y
1999Y
Reconstruction of old cinemas
1997Y
2000Y
2000Y
2000Y
1400
1200
1000
800
600
400
Construction of multi-screens
cinemas in shopping centers
2000Y
2003Y
2004Y
2005Y
Construction of multiplexes in
separate buildings
2003Y
2005Y
2006Y
2007Y
200
Quality of cinema entertainment
0
2002
2003
2004
2005
2006
Cinemas
280
343
400
470
550
2007
600
Screens
350
542
750
1000
1200
1400
Forecast of growth Attendance and Box Office Russia, Mln
600
500
400
300
200
100
0
1991
1993
1995
1997
1999
2001
2003
2002
2003
2004
2005
2006
2007
Attendance, mln.people
40,5
68
95
130
165
198
Box Office, mln.$
101
168
226
307
398
501
2005
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
Source: ScreenDigest, Media Sales,
Source: Nevafilm
Kinobusiness Today
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
Russian Cinema Market: basic trends
THE BASIC TRENDS OF DEVELOPMENT
OF THE RUSSIAN CINEMA MARKET
Growth of the movie theater market against a background of the social and
economic rise of the country;
Increase in the share of multi-hall theaters and multiplexes, especially
within Shopping Centers;
Reduction of the per-screen profitability of the existing theaters due to
increased competition and appearance of new players on the market;
Increase in the volume of investments in the construction of new movie
theaters due to increased competition and higher requirements and
expectations of the spectators
More stringent government control of the quality of construction, especially
that of large multiplexes facilities;
www.nevafilm.ru NEVAFILM JSC • CINEMAS • STUDIOS • DUBBING • DIGITAL • RESEARCH
Source: ScreenDigest, Media Sales,
Source: Nevafilm
Kinobusiness Today
Russian Movie Theatres Market
Trends of development of the new modern cinemas
Oleg Berezin, Nevafilm
The special report about
Russian Cinema Market
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for your attention,
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about Russian market
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