Transcript What is PunchOut?

What Is
PunchOut?
Ariba Seller Solutions
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Contents
1.
2.
3.
4.
2
Overview of PunchOut
Benefits of PunchOut
PunchOut Demonstration
Where to Go for Help
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Section 1
Overview of PunchOut
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
What is PunchOut?
Procurement
System
Web
Catalog
Internet
Buyer
•
Supplier
PunchOut
To find products and services on the Internet when
creating a local requisition.
•
PunchOut Site
An electronic catalog on a remote website that is
accessible from a procurement system.
4
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
What is PunchOut (Continued)?
•
•
A protocol used by a buyer’s procurement
system to communicate with seller catalogs
over the Internet.
Creates a shopping cart on the seller’s site
and moves it to the user’s local requisition.
Other vendors call it ShopOut,
TapOut, or Roundtrip.
5
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
What is a Procurement System?
•
•
An application used by a buying organization
to manage and control purchasing.
Examples:



•
Ariba Procure-to-Pay or Ariba Buyer
SAP Commodity Procurement or Oracle Procurement
Other Legacy Systems
Handles manager approvals, budgeting, cost
centers, and reporting.
By supporting PunchOut, you integrate
with your customer’s procurement system,
which ties the customer to you as a vendor.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Purchasing Process
To purchase a product or service, a user in the
buying organization:
1. Logs into the procurement system.
2. Creates a purchase requisition.
3. Adds desired items by browsing:


Local catalogs
PunchOut catalogs
4. Submits the requisition for approval.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
How Does PunchOut Work?
Buyer’s Procurement System
Requisition
Item A
Item C
$100
$125
Your Website
Catalog
• Item A
• Item B
• Item C
$100
$120
$125
Check Out
An
The
employee
The
employee
employee
logs
creates
into
punches
thea
The
selected
items
buyer’s
purchase
out procurement
toinyour
requisition.
website.
system.
appear
the
requisition.
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© 2014 Ariba, Inc. All rights reserved.
employee
clicks
your
TheThe
employee
shops
your
“Check
button.
website
andOut”
selects
some items.
What is PunchOut?
Section 2
Benefits of PunchOut
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Business Benefits
• Market to Customers
•
Customers come to your website, where
you have complete control of the
Display
specific
shopping
session andcontent
your marketing.
•
Identify shoppers and tailor
the display of products and
Keep
your
services
andbranding
their prices.
Use your existing branding to
provide customers with a
unique shopping experience.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Technical Benefits
• Show live prices and availability
•
Your website is the best place to
display your offerings, current
Receive
more
accurate
prices, and
product
availability. orders
No worries about orders that have
incorrect or outdated product numbers
or prices. All of that information comes
directly from your live website.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Better Customer Satisfaction
• Personalize the shopping experience
•
Your website can identify the
user and show pages that are
Keep
existing
customers
personalized
for that
user.
PunchOut integrates your company with your
customers. The process of buying from you becomes
easier than ever, which increases the "stickiness" of
your company versus your competitors.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Sales Growth
• Cross-sell and up-sell
•
PunchOut brings customers to your website.
browse your offerings and are
GainShoppers
new can
customers
more likely to add them to their requisitions.
PunchOut sites are attractive to
prospective customers; PunchOut
is an important differentiator.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Alternatives to PunchOut
To better understand the benefits of
• Static Catalogs
PunchOut, here are the alternative
Catalog
Interchange
Format
ways
of providing catalog
content. (CIF)




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Difficult to format your information.
Difficult to ensure that each customer has the latest
content.
High maintenance—typically one catalog for each
customer.
Restrictive format has no room for your marketing.
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Alternatives to PunchOut (cont’d)
• 3rd-Party Catalog Services
(Hand your catalog to someone else to convert)




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This alternative has the same
You give up
control
howCIF
your
offerings appear.
problems
asof
using
files.
Less agile. Takes time to get changes in front of users.
Difficult to ensure each customer has the latest
content.
Restrictive format has no room for your marketing.
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Alternatives to PunchOut (cont’d)
• Ad-Hoc Orders
(User entered, non-catalog items)




Incorrect pricing
Inaccurate descriptions and part numbers
Cannot be processed automatically by your back
office systems
Are typically not usable by other departments
These orders usually require human
intervention at your company, so you don’t
receive the benefits of end-to-end automation.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Reasons for Supporting PunchOut
•
•
•
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Sellers have many reasons for
Your customer
asked for PunchOut
supporting PunchOut. These are just
a few of the more common reasons.
You want to differentiate your company from your
competitors
Your offerings are best presented through your
own website
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut is for …
• Thick Catalogs




Office Supplies
MRO Products
Lab Supplies
Distributors
These catalogs run for hundreds of pages. There
are often many, similar items, with only one
differing characteristic, such as color or size.
They might contain complex drawings or photos.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut is for …
• Services



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Temporary or Permanent Labor
Business Support Services
Marketing or Trade Show
Services
Janitorial or Landscaping
Services
PunchOut is ideal for complex services, which are services
with materials. For example, your catalog might describe the
truck servicing you provide and also include truck parts.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut is for …
• Configurable or
Customizable Products




Printing
Marketing Materials
Build-to-Order Equipment
Products with Many Options
These are products that require customers to
specify a configuration before purchasing. You can
take advantage of your existing investment in the
software that presents these configurations.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut is for …
• Products with Extensive Marketing or
Documentation

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Trucks, Tractors, or other
Vehicles
Computers and Software
Machine Tools
Your customers might want to read user’s
guides or configuration guides to decide on the
best products for their application. PunchOut
is the best way to make them available.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut is for …
• Contract Prices



Display correct prices or products for each
buyer.
Real-time prices or availability.
No incorrect or outdated prices.
You probably offer different prices, products, or
services depending on the customer. PunchOut
allows you to detect who is punching out before
you display your offerings or their prices.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut is for …
• Offerings that you want to differentiate
through your marketing efforts:
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

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“Buyers who bought this also bought...”
“Welcome back, Barbara.”
Customer reviews
Real-time stocking and availability status
Short-term specials or sales
PunchOut brings procurement-system customers to
your Website, where they can enjoy the shopping
experience into which you’ve put so much effort.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Section 3
PunchOut Demonstration
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut Demo
• This demonstration shows Ariba
Procure-to-Pay.
Ariba Procure-to-Pay is a cloud-based
application for buying both direct and
indirect goods and services.
• We’ll purchase a wireless router.
This demo shows a PunchOut
site managed by Software
House International.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Create a Requisition
The first step is to search the local
catalog for items to purchase.
The user has logged in to Ariba
Procure-to-Pay and has begun the
creation of a purchase requisition.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Select a PunchOut Seller
Behind the scenes, the procurement application sends
Therequest
userdecides
starts
atoPunchOut
session
a PunchOut
The The
PunchOut
site
message
redirects
to the
the
user’s
Network.
user
look
forAriba
the
item
bySoftware
clicking
the page
seller
name.
The browser
Network
toauthenticates
the start
it to
and
begin
forwards
shopping.
it to the
at
House
International.
The icon here indicates that this
supplier’s PunchOut site over the Internet.
supplier has a PunchOut site.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Start Shopping on the PunchOut Site
wireless router
The PunchOut
appears
in a frame in the
The usersite
finds
the product,
user’s browser.
At thisapoint,
the user is
either through
text search
interacting
withtothe
or bydirectly
navigating
it. PunchOut site.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Find a Desired Item
The user
Searching
selectsfound
the item to
add it
the
to desired
the shopping
item. cart.
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© 2014 Ariba, Inc. All rights reserved.
Check Out
PunchOut,
the
“Purchase”
or
Notice For
that
are
no
steps
for
logging
Thisthere
is the
Check
Outthe
page
on thein, entering
The
user
can
change
quantity
“Buy”
button or
has
been renamed
a shipping
address,
entering
payment.
siteadd
showing
the
shopping
cart. Those steps
or
additional
items, if desired.
or “Back
to Requisition.”
are all “Check
handledOut”
by the
procurement
system.
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© 2014
© 2014
Ariba,
Ariba,
Inc.Inc.
All rights
All rights
reserved.
reserved.
Back to Requisition
After
is out,
approved,
the procurement
Afterthe
therequisition
user checks
the PunchOut
site
The user then submits the
system
converts
to shopping
a purchase
order
and
sends$39.00
it to
disappears
anditthe
cart
items
appear
in
USD
requisition for approval.
the
Network,
which
it to thesystem.
supplier.
theAriba
requisition
within
theroutes
procurement
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© 2014 Ariba, Inc. All rights reserved.
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Retrofitting an E-Commerce Site
•
•
•
PunchOut sites have most of the functions of
standard e-commerce sites.
Retrofit your site to add PunchOut features.
The goal is to have one site that behaves as
both:


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an e-commerce site for Web users
a PunchOut site for procurement
application users
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Section 4
Where to Go for Help
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
PunchOut Help
•
PunchOut Documentation on Help@Ariba:

cXML User’s Guide
Comprehensive manual on the cXML language

cXML Solutions Guide
Describes how Ariba Network uses cXML
34
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Ariba Ready Programs
•
Help from Ariba Consulting and
Inside Account Management
CIF
PunchOut
cXML Integration
Later, get help developing aFinally, get help integrating
Ariba Ready has
PunchOut
catalog, which your business systems with
expertise to help
you
might be
develop a CIF catalog
to a better solution your customers.
your offerings.
get you started for
quickly.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Ariba Ready Programs, cont’d
• Ariba Express Content



Preloads your catalog into Ariba Procure-to-Pay for
new buying organizations
Enables customers to window shop from you
Freedom to negotiate pricing with customers
Ariba Express Content drives up exposure,
because your catalog is in every new and
existing Ariba Procure-to-Pay deployment.
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
3rd-Party Solution Providers
These solution providers can help you with:
• PO integration
• Invoice integration
• Ariba PunchOut support
• Website development
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
More Questions?
• Send an email message to:
[email protected]
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© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
More Questions?
•
Attend live webinars:



•
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Integrating with Customers through cXML
PunchOut for E-Commerce Managers
Creating Electronic Catalogs (CIF)
Register for these webinars at
www.ariba.com/resources/live-demo
© 2014 Ariba, Inc. All rights reserved.
What is PunchOut?
Finally…
Embrace PunchOut
By integrating with your customers, you
create stronger relationships and tie them
to your company and your offerings.
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© 2014 Ariba, Inc. All rights reserved.