Transcript Hertz…creating competitive advantage for its partners

ADDING VALUE TO EVERY
BUSINESS JOURNEY
TODAY’S JOURNEY
Partnership Update
Survey Results
Increasing Hertz Share
Partnership Update
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Increased Financial Support for CBTG 10.6% Q1 2011
Hertz “Coupons” listed on CBTG Website
Quarterly Newsletter and Special Offers distributed to Group
Hertz Reps assigned to CBTG agencies receiving regular updates from me
Participation in 2 quarterly meetings in 2011
“One-off” Assistance being provided as requested
All 2011 financial contract deliverables have been met
CBTG Marketshare All RACs June 2011 YTD Share
30.0%
24.4% 24.7% 25.8%
25.0%
20.0%
12.4%
15.0%
7.5%
10.0%
2.1%
5.0%
1.6%
1.2%
0.0%
Hertz (-5.13)
Avis (-.25)
National
(+2.04)
ERAC (+2.44)
Budget
(+.65)
Thrifty (-.33) Dollar (+.22) Alamo (+.01)
Survey Results
May 2011 Meeting I asked you to tell me 3 things Hertz could do better to grow
our business with your company - 4 responses received with the following
suggestions:
1. Work with us on Blackout Dates for clients – Hertz Reps can and will work
with you to customize Blackout Dates to meet the needs of your clients
2. Rate Match – For one-off leisure rate matches, send screen shot to your
Hertz Rep. For contract rate matches, Hertz currently aggressive in
approach to account acquisition
3. Better Agent Incentives – Current program is being reviewed by Hertz
Senior VP Global Sales for improvement
4. Ability to help a client with a “res in progress” without the contract # (Avis can
access by company #) – Suggestion sent to Global IT for review
5. Is President’s Circle still in existence and if so what is criteria for
membership? – Yes – details included later on
6. Need lower one-way rates – one-way pricing now available for BAP (base
+ $.38/mile). For larger accounts, work with Hertz rep to incorporate flat
one-way pricing as needed by client
7. Would like to see rep in our office more – Rep notified about comment
8. Want “Savings Emails” we could directly to clients – Special offers being
sent as PDFs to group
How Can You Increase Hertz
Share?
1. Use the CBTG CDP #
2. New Hertz BAP Program
3. Promote New Hertz
Improvements
4. Tools You Can Use
5. Items Included Today
Everybody Wins When
You Book Hertz!
Use the CBTG CDP # 317491 and get Preferred
Rates & Preferred Commissions. Your clients
receive discounted rates and You earn 10%
commissions on Weekly & Weekend Rentals.
Now, the Hertz Business Account Program has even more benefits:
• Lower Daily Rates
• Lower Weekly Rates
• Lower Monthly Rates
• Lower Rates on specialty vehicles such as SUVs and Minivans
• Lower Rates at Neighborhood Locations
• One-Way Rates now available
• Rentals now available for age 20+
As a reminder, program benefits are:
Benefits for your Agency
Benefits for your Clients
• 10% Commission
• 5% commission on all bookings made with
the Hertz Business Account CDP#
• 5% Agency Referral Bonus*
• $50 Hertz Rental Certificate when newly enrolled
account completes their first rental
• Better BAP Override Scale
• Quarterly Market Share Bonus
• Up to 20% Off Hertz Business Travel Rates
• Free Rental Days
• Earn 1 credit for every qualified rental day
• 15 rental credits earn a Free Rental Day
Certificate
• Customized Billing Options
• Employees can earn their own free days through
Hertz #1 Awards®
• Complimentary membership in Hertz #1 Club Gold®
Benefits for your Front-Line Agents
• Free Rental Day Certificate for every new account
enrolled
• 10 Agent Gold Rewards® Points on qualifying
rentals of 3 days or longer
BAP Fixed Pricing You Can Sell
Hertz Improvements in 2011
Mobile Gold Board
No More Lines
Avoid the lines at the
counter. Quickly sign up
online and act like a VIP
From Hertz:
John Smith, Welcome to
Newark. Hertz is at
Airtrain station P3. Your
Chevrolet Impala is in
slot 107. Upgrades are
available.
As soon as you land, we will
message you your car, the
location and all our great
upgrade offers
Gold Choice
Video Kiosks
You have the choice:
Instant switch & upgrade
for Gold customers
Improving speed onairport and creating
24/7 off-airport access
eReturn
Your fastest experience
yet! Drop the keys and
go. We’ll do the rest and
send you an eReceipt
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Hertz Gold Choice
1. Book as
a Gold Customer
2. Your car is prepared and waiting – as
booked or better
3. Or if you want something different,
just go to the Gold Choice area and
pick from any of the mid- or full-size
cars available at no extra cost
4. Just hop in, drive to the exit gate
and we’ll have you on your way
HERTZ GOLD PLUS REWARDS
 Rewards are Earned FAST
‘Hertz #1 Awards
is the best travel
rewards program,
no one has ever
heard of.”
 Points Don’t Expire
 We have Rewards with No Blackouts
 Free to Join
 Free to Earn
 Exchange Points for Airline Miles
 Earn and Redeem in International Destinations
 Rewards are Varied and Flexible
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Plus stands for improved, enhanced,
increased value…. This is just the beginning!!!!
Hertz Membership Levels
Tools You Can Use
1. Hertz News Online
Quarterly Online Newsletter. #1 resource for the latest
information. Visit www.agentnewsonline.com to sign up
today!
2. Travel Agent Discount
CDP # 69212 offers: Up to 20% off on Retail Rates
3. Agent Gold Rewards
Hertz's Travel Agent Loyalty Program. Sign up at
www.hertzagentgold.com
Items Included Today
 Hertz Survey – Your Feedback is Needed!
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CBTG Partnership Summary
CBTG CDP Flyer
Q3 & Q4 Special Offers
Gold Plus Rewards Flyer
Agent Gold Rewards Flyer
Cruise Flyer
Hertz Rents to 20-Year Olds Flyer