Transcript THE STRUCTURE OF ENGLISH

Facoltà di Economia
Corso di Laurea in Economia e Gestione
Aziendale
Corso di Laurea in Economia e Finanza
Lingua Inglese
prof.ssa Luisanna Fodde
a.a. 2005/2006
1
Globalization
English words connected with GLOBALIZATION
Globalization
Globalization: the international integration of
goods, technology, labor, and capital.
Globalization is everywhere to be seen.
In any city in any country, Japanese cars,
American fast-food restaurants, Chinese clothes,
Indian products, fill the streets.
A telephone call can arrange the purchase of
flights, hotel rooms, books, cd’s, shares from
far-away countries.
Globalization
Local businesses could not function
without U.S. computers.
Foreign national companies have taken
over large segments of service industries.
Over the past twenty years, foreign trade
and the cross-border movement of
technology, labor, and capital have been
massive and irresistible.
Global
Management
Global Entrepreneurship
Doing business
internationally isn't just
for big companies
anymore.
Entrepreneurs have to
consider the advantages
of opportunities abroad.
Globalization
Globalization is just about selling
products and services to a connected
world market.
It’s not about culture.
A Chinaman is not less Chinese
because he wears Nikes an eats
McDonald’s
Globalization
As business and the media
globalise, and we all eat the
same food, wear the same
clothes and watch the same
films, we are all in danger
of becoming the same as
everyone else.
Global Education
Higher education is now international in a way it has not
been since the days of Europe's great medieval
universities
2m university students—almost 2% of the world's total
of 100m—were studying outside their home country in
2003.
In the global market, capital and labour search the world
for the best deal.
The same is happening now with students. They are
considered as consumers.
And like customers everywhere, they are looking for the
best deal.
Global English
“There has never been a language spoken by so many
people in so many places” D. Crystal
Learning English is……….
a pleasure
a hobby
an opportunity
an investment
a necessity
an effort
a problem
a pain
a nightmare
Global English
“In 1960 300 million people spoke English. Now 2 billion
people speak it. Italian is spoken by 70 million people
In 2006 there will be 1 million words in the English
language. 20 thousand new words were created in 2005
only. Other languages, like Italian or French, have about
100.000 words.
Why are you learning English?
In general, I want to:
LEARN
FEEL
a.
b.
c.
d.
e.
WRITE
MAKE
READ
IMPROVE
____________ more confident when I speak
____________ my listening skills
____________ lots of new vocabulary
____________ fewer grammar mistakes
____________ without using a dictionary so
much
Why are you learning English?
In particular, I need English for:
TAKING
DOING
a.
b.
c.
d.
e.
f.
TRAVELING
GIVING
SOCIALISING
WRITING
____________ on business
____________ business on the phone
____________ e-mails, faxes and letters
____________ with clients and colleagues
____________ part in meetings
____________ short presentations
TEXT-MESSAGING
R U rdy 4 ths?
R U Rdy 2 bgn?
GR8! Xlnt!
Dn’t 4get u need smthg 2 rite wth Do u 12strt?
RUOK?
"2b? Nt2b? ???". c u 2moz
soz i 4gt 2 fon u.i lst nyt-y dnt we go c film
2moz
PRIDE AND PREJUDICE
5Sistrs WntngHsbnds. NwMeninTwn-Bingly&Darcy.
Fit&Loadd.BigSis Jane Fals 4B,2ndSisLiz H8s D Coz Hes
Proud. Slimy Soljr Wikam Sys DHs Shady Past.Trns Out
Hes Actuly ARlyNysGuy &RlyFancysLiz. She Decyds She
Lyks Him.Evry1 Gts Maryd.
Global Companies
Fortune magazine says
that you become a global
player when international
sales exceed 20% of your
total.
Global Companies
When a company globalises it tries to
choose the best method to enter the
overseas markets. Some of the methods
are:
ACQUISITION
JOINT VENTURE
CONSORTIUM
FRANCHISING
LICENSING
LOCAL PARTNER
SUBSIDIARY
Global Companies
ACQUISITION-JOINT VENTURE-CONSORTIUMFRANCHISING-LICENSING-LOCAL PARTNER
SUBSIDIARY
A) Buying or taking over another company
B) A company partly or wholly owned by a parent
company
C) Selling the right to a manufacturer’s trademark
D) Giving someone the exclusive rights to sell products
in a certain area
E)A person or company who cooperates with a foreign
company who wishes to enter the market
F) Two or more companies join temporarily to carry out
a large project
G) A group of companies in similar businesses working
together.
Case Study
Fortune Garments
COMPANY
BASED IN
SUPPLIERS
CHAIRMAN
ANNUAL SALES
THIS WEEK
EFFECT OF CURRENT PROBLEM
Case Study
Fortune Garments
This week, the international fashion group
Fortune Garments is holding its first global
conference in Barcelona, Spain. F.G., one of Hong
Kong’s oldest trading groups, makes high quality
clothing. It has become a global company: it has
over 3000 suppliers in 17 countries, and employs
staff from all over the world in its head office and
factories. It is expanding rapidly in foreign
markets with sales over $US 1.8bn.
F.G.’s Chairman, Michael Chau, is proud that his
company can usually accept a major order and
deliver the goods to a customer within four
weeks.
Case Study
Fortune Garments
However, globalisation has brought problems
in the company’s overseas plants and this is
having a bad effect on its share price. A
journalist from the Eastern Economist Review
suggested recently that the company could
become the target of a takeover if it didn’t
sort out its problems soon.
Managers from all the overseas plants are
attending the conference.
These days, entrepreneurial companies are ……………….. to be selling
products used across ………………………. By entering international
markets, even very small companies can ……………… revenue
…………………--as much as 50 percent can come from international
markets. They can open their doors to global customers, which
buy locally ……………………. from vendors based only in the U.S. And
they can ………………………..
Getting into foreign markets ………………. a minimal up-front
investment, as well as decisions about ………………………………………………
and how best to do business in each--directly or
……………………………………. The following guidelines will help
entrepreneurs to make their job …………………………………………..
These days, entrepreneurial companies are more likely to be selling
products used across geographic boundaries. By entering
international markets, even very small companies can increase
revenue significantly--as much as 50 percent can come from
international markets. They can open their doors to global
customers, which buy locally rather than from vendors based only in
the U.S. And they can boost market share.
Getting into foreign markets requires a minimal up-front investment,
as well as decisions about which markets to enter and how best to do
business in each--directly or through distributors. The following
guidelines will help entrepreneurs to make their job easier and more
efficient.