Transcript Gouden Gids / Les Pages D’Or

Gouden Gids
Les Pages D’Or
Often underestimated but with amazing
advertising potential
© BEWEB 2007
Gouden Gids / Les Pages D’Or
A top 10 site in its own right
Massive but qualitative audience
Impactful presence (exclusivity as a norm)
Excellent targeting opportunities
Exceptionally high CTR’s for ads targeted on results pages
A top 10 site... with unique qualities
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Msn
Skynet
Skyblog
Het Laatste Nieuws
Zita
Het Nieuwsblad
Kapaza
VRT
De Standaard
Pages d’Or / Gouden Gids  1.577.000 monthly UV’s
 Gouden Gids / Pages D’Or is the # 1 non-portal site with nationwide coverage
* Metriweb January 07
A massive reach and a qualitative audience...
Criteria
Gouden Gids / Les Pages D'Or
Msn
Skynet
Telenet
Group 1
137
99
119
81
Group 2
121
106
117
98
Group 3
112
102
106
119
Group 4
89
87
88
87
Group 5
89
108
94
125
Group 6
62
95
84
113
Group 7
63
112
76
94
Group 8
48
92
67
103
Never or Primary
59
121
77
101
Lower Secondary
70
106
87
134
Higher Secondary
86
95
90
94
College
142
100
124
97
University
136
88
123
83
Selectivity index from CIM metriprofil
A qualitative environment...
Many sites with large audiences have the look and feel of a christmas
tree
With so many elements on one page, any ad gets lost in the clutter
Gouden Gids / Pages d’or managed to avoid this pitfall
 Site design is clean and sober, focusing on usability
 Well-designed ads can have a very strong impact
Look at Gouden Gids / Pages d’Or vis à vis the competition and convince
yourself…
Exclusive presence at zero additional cost
With their focus on usability for the consumer, Promedia has decided
to maintain a simple rule : one ad at a time
 a banner on the homepage
 a skyscraper on the results pages
Your benefits:

Exclusive presence (per industry)

Excellent visibility
Facts, Figures and Rates (January 2008)
Contextual targeting possibilities
You can target the skyscraper (results page) in accordance with the query :
 Well-being ( beauty, family, health)
 Leisure (eating out, hobbies & interests, recreation & entertainment, travel &
tourism )
 Professional services (business services, events, finance & real estate, legal &
governement, marketing, printing & publishing, transport & storage )
 Real Estate (building & construction, garden & outdoors, DIY & repairs )
 Automotive (vehicle parts, vehicle sales, vehicle services & repairs )
Exceptionally high CTR results
Targeted campaigns on Pages d’or / Gouden Gids invariably generate
excellent results
We will now provide some examples of recent, successful campaigns and
their average CTR:





D’hondt
Fortis
Ikea
Pfizer
Simyo
D`Hondt
Average CTR: 0,37%
Fortis Bank
Average CTR: 0,47%
Ikea
Average CTR: 0,81%
Pfizer (illustration of the formats)
Average CTR: 0,39%
Simyo (illustration of the formats)
Average CTR: 0,23%*
*Average CTR of the skyscraper and the banner
Commercial Offer
Short-term campaigns
 Considerable share of inventory
 3-week period
Long-term campaigns
 Lower SOI
 90-day period
Short term campaigns
21 days
25% SOI (10% SOI on run of site)
National coverage (breakdown NL or Fr also available)
Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)
Section
Impressions
Price (€)
ROS
840.000
10.080
Auto
42.000
670
Business
446.250
6.694
Construction
44.625
723
Leisure
89.250
1.339
Women & health
52.500
788
Long-term campaigns
90 days
10% SOI (5% SOI on run of site)
National coverage (breakdown NL or Fr also available)
Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)
Section
Impressions
Price (€)
ROS
1.800.000
21.600
Auto
72.000
1.080
Business
765.000
11.475
Construction
76.500
1.148
Leisure
153.000
2.295
Women & health
90.000
1.350
Thank you for your attention!
Insert name here
20