Transcript BEWEB ONLINE SOLUTIONS

BEWEB
ONLINE SOLUTIONS
CIM Metriprofil Q3 2008
Name - date
© BEWEB 2009
1
1
General observations of the
market
© BEWEB 2009
2
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB, THE FIRST CONTENT SITES NETWORK
Deduplicated Audience Construction on 4 weeks (Metriprofil Q3 2008)
4,500,000
4,000,000
Adlink
3,500,000
BEWEB
Hi-Media
3,000,000
Paratel
2,500,000
Skynet
De Persgroep
2,000,000
MSN
1,500,000
Roularta Media
Online
Corelio
1,000,000
Pebble Media
500,000
0
week 1
week 1 + week 2
week 1 + week 2 + week 3
4 weeks
BEWEB is the first “content sites network” in Belgium
42% of the Belgian population & 67,5% of the Belgian surfers (CIM Metriprofil Q3 2008 on 4 weeks)
BEWEB audience doesn’t even include Linked In or MySpace.be
© BEWEB 2009
3
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
AUDIENCE OVERLAP WITH OTHER MEDIA SALES HOUSES
100%
13%
16%
3%
6%
7%
12%
17%
17%
22%
80%
20%
26%
37%
45%
45%
46%
60%
55%
53%
56%
Added abs reach
Overlap
40%
77%
Solo abs reach
67%
56%
20%
43%
41%
37%
30%
29%
21%
0%
Corelio
Adlink
Pebble
Media
Skynet
Paratel
MSN
Hi-Media
De
Persgroep
Roularta
Media
BEWEB is the media sales house with the highest share of exclusive audience
© BEWEB 2009
4
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
CIM AUDIENCE INDEX VS BELGIAN POPULATION
PRA
Management
12 - 17 years
160
18 - 24 years
25 - 29 years
140
120
Active
30 - 34 years
The surfing Belgian
population is :
100
80
Universitary
35 - 39 years
60
40
Social Class 7 - 8
40 - 44 years
20
0
Social Class 5 - 6
45 - 49 years
Social Class 3 - 4
50 - 54 years
Social Class 1 - 2
55 - 59 years
French
60 - 64 years
Dutch
younger (12-44)
from higher social
classes
more highly educated
more Active (managers
and employees)
… than the average
Belgian population
18-44 years
Female
Male
Source :CIM Metriprofil Q3 2008
© BEWEB 2009
5
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB AUDIENCE INDEX VS SURFERS POPULATION
PRA
Management
12 - 17 years
120
18 - 24 years
100
Active
Specifically Selective on:
25 - 29 years
110
30 - 34 years
90
80
Universitary
35 - 39 years
70
60
Social Class 7 - 8
40 - 44 years
50
40
Social Class 5 - 6
45 - 49 years
Social Class 3 - 4
50 - 54 years
Social Class 1 - 2
18-44 years old
Women
SG 1-2
French-speaking surfers
Highly educated persons
Active people and
managers
55 - 59 years
French
60 - 64 years
Dutch
18-44 years
Female
Male
Source :CIM Metriprofil Q3 2008
© BEWEB 2009
6
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB REACH IN THE BELGIAN POPULATION
PRA
37,3 %
Active
56,7 %
Management
De Persgroep
70,2 %
Adlink
Universitary
Pebble Media
68,4 %
Skynet
MSN
Social Class 1 - 2
Corelio
64,3 %
Hi-Media
BEWEB
Female
39,7 %
Male
44,4 %
18-44 years
58,9 %
0
10
20
30
40
50
60
70
80
(% )
BEWEB is selective towards interesting profiles, but has also an important reach!
© BEWEB 2009
7
2
New sites in CIM Metriprofil
© BEWEB 2009
8
2.1
Agenda
© BEWEB 2009
9
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
AGENDA
Agenda Audience Profile
(CIM Metriprofil Q3 2008, based on the Belgian Population)
Managers
Employee
12 - 17 years
200
18 - 24 years
180
25 - 29 years
160
Actif
30 - 34 years
140
120
100
College & University
35 - 39 years
80
60
Social Class 7 - 8
40 - 44 years
40
20
Agenda is extremely
selective towards 40-49
Selective towards S.G. 1-2
Extremely selective
towards active & highly
educated people
0
Social Class 5 - 6
45 - 49 years
Social Class 3 - 4
50 - 54 years
Social Class 1 - 2
55 - 59 years
French
60 - 64 years
Dutch
Agenda.be
65+ years
Female
Male
All CIM sites
© BEWEB 2009
10
2.2
Xquis
© BEWEB 2009
11
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
Xquis.be
Xquis Audience Profile
(CIM Metriprofil Q3 2008, based on the Belgian Population)
12 - 17 years
Household 5 persons and more 200
Household 4 persons
180
Household 3 persons
Household 2 persons
30 - 34 years
160
140
35 - 39 years
120
100
Household 1 person
Xquis is extremly selective
on :
18 - 24 years
25 - 29 years
40 - 44 years
80
60
Managers
45 - 49 years
40




25 – 29 & 40 – 54 y.o.
SG 1-2
Educated and Active people
People with 4 people in their
household
20
0
Employee
50 - 54 years
Actif
55 - 59 years
College & University
60 - 64 years
Social Class 7 - 8
65+ years
Social Class 5 - 6
Male
Social Class 3 - 4
Social Class 1 - 2
XQuis
All CIM sites
Female
Dutch
French
© BEWEB 2009
12
3
© BEWEB 2009
13
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
NEWSBRANDS.ONLINE AUDIENCE PROFILE
NewsBrands.Online audience profile vs other daily news sites
(CIM Metriprofil Q3 2008, based on the Internet population on 1 week)
12 - 17 years
PRA
Employee
130
120
18 - 24 years
25 - 29 years
110
Managers
30 - 34 years
100
Active
•
A younger, active audience
•
More selective towards high
social classes
•
NB.O has a better
male/female equilibrium
than the other daily news
sites
•
More selective towards
highly educated people
•
More selective towards
employees and managers
35 - 39 years
90
80
College or University
40 - 44 years
70
60
Social Class 7 - 8
45 - 49 years
Social Class 5 - 6
50 - 54 years
Social Class 3 - 4
55 - 59 years
Social Class 1 - 2
60 - 64 years
Female
65+ years
Male
NewsBrands Online
Other News Sites (all/HLN sections + portals)
* Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De
Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be
© BEWEB 2009
14
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
NEWSBRANDS.ONLINE MARKET SHARE
NewsBrands.Online reach vs total market daily news
(CIM Metriprofil Q3 2008 on 1 week)
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Daily News Websites
NewsBrands Online
NewsBrands.Online represents 67% of the daily news sites market
* Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De
Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be
© BEWEB 2009
15
4
Major BEWEB packages
© BEWEB 2009
16
4.1
BEWEB Business package
© BEWEB 2009
17
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB BUSINESS PACKAGE PROFILE vs BELGIAN POP.
(CIM Metriprofil Q3 2008, based on the Belgian population )
18 - 24 years
Executive
Management
Self-employed
Management
Active
260
240
220
200
180
160
140
120
100
80
60
40
20
0
25 - 29 years
30 - 34 years
35 - 39 years
40 - 44 years
College or
University
45 - 49 years
Social Class 1 - 2
50 - 54 years
French
2




Younger people
NL men
Social Class 1-2
Highly educated people
with function with
responsibilities
55 - 59 years
Dutch
Other Business Sites
Compared to the Belgian
population, the BEWEB
Business package1 is much
more selective on
Male
Female
BEWEB Business Package
1 This
analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business,
Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional
Information,VBO FEB, ZDNet Business
² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance
© BEWEB 2009
18
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB BUSINESS PACKAGE PROFILE vs ONLINE POP.
(CIM Metriprofil Q3 2008, based on the Online population )
Executive
Management
18 - 24 years
180
25 - 29 years
160
Self-employed
30 - 34 years
140
120
Management
35 - 39 years
100
80
Active
40 - 44 years
60
40
College or
University
45 - 49 years
Social Class 1 - 2
 25-34
 Social Class 1-2
 Managers and Selfemployed
50 - 54 years
French
Other Business Sites
Compared to the other
business sites, the BEWEB
Business package1 is much
more selective on
2
BEWEB Business Package
55 - 59 years
Dutch
Male
Female
1 This
analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business,
Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional
Information,VBO FEB, ZDNet Business
² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance
© BEWEB 2009
19
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB BUSINESS PACKAGE REACH
Reach BEWEB Business Package1 vs total Business Audience 2
(Deduplicated Reach on 4 weeks - CIM Metriprofil Q32008)
60.00%
49.32%
50.00%
40.00%
34.43%
33.22%
36.24%
30.00%
20.00%
10.00%
0.00%
Total 12+
Management
Executive Management
Self-employed
1 This
analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business,
Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional
Information,VBO FEB, ZDNet Business
² BEWEB Business Package + Other business sites (= Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance)
© BEWEB 2009
20
4.2
BEWEB FR Daily News package
© BEWEB 2009
21
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB DAILY NEWS PACKAGE FR PROFILE vs BELGIAN POP.
(CIM Metriprofil Q3 2008, based on the FR Belgian population )
PRA
Management
18 - 24 years
220
25 - 29 years
200
30 - 34 years
180
160
Employee
35 - 39 years
140
120
100
Active
40 - 44 years
80
60
College or
University
45 - 49 years
40
Social Class 7 - 8
50 - 54 years
Social Class 5 - 6
 the younger people
 SG 1-2
 highly educated active
people and especially
managers
55 - 59 years
Social Class 3 - 4
60 - 64 years
Social Class 1 - 2
Male
Female
1
Compared to the Belgian
population, the BEWEB Daily
News package FR1 is much
more selective on
Other News Sites FR 2
BEWEB Daily News Package FR
This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho
2 Other
News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV
© BEWEB 2009
22
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB DAILY NEWS PACKAGE FR PROFILE vs ONLINE POP.
(CIM Metriprofil Q3 2008, based on the FR Online population )
PRA
Management
18 - 24 years
140
25 - 29 years
130
Compared to the other News
Sites FR, the BEWEB Daily
News package FR1 is
30 - 34 years
120
110
Employee
35 - 39 years
100
90
Active
40 - 44 years
80
70
College or
University
45 - 49 years
60
Social Class 7 - 8
50 - 54 years
Social Class 5 - 6
55 - 59 years
Social Class 3 - 4
60 - 64 years
Social Class 1 - 2
Male
Female
1
 More balanced coverage on
the different age brackets
 More selective on younger
people (18-29)
 Slightly more selective on
people active as employees
and managers
Other News Sites FR
2
BEWEB Daily News Package FR
This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho
2 Other
News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV
© BEWEB 2009
23
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB DAILY NEWS PACKAGE REACH vs COMPETITION
Reach (in %) of FR News Sites on FR surfers
(Reach on 4 weeks on Online Population - CIM Metriprofil Q32008)
100%
78%
73%
29%
FR News Market
BEWEB Daily News Package FR
Other News Sites FR
7sur7
RTBF INFO
Actu24
MSN News
Zoomin tv
L’Echo
SKYNET News
Infomonde.be
22%
20%
15%
13%
12%
7%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
78% of the FR market in ONE unique and qualitative package!
© BEWEB 2009
24
4.3
BEWEB Women package
© BEWEB 2009
25
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB WOMEN PACKAGE PROFILE vs BELGIAN POP.
(CIM Metriprofil Q3 2008, based on the Belgian population )
Household 5 persons
and more
Household 4 persons
Household 3 persons
12 - 17 years
180
160
18 - 24 years
25 - 29 years
Compared to the Belgian
population, the BEWEB
Women package1 is much
more selective on
30 - 34 years
140
120
Household 2 persons
35 - 39 years
100
80
Household 1 person
40 - 44 years
60
40
PRA
45 - 49 years
20
0
Managers
50 - 54 years
Employee
55 - 59 years
Active
60 - 64 years
College or University
 18-44 years old
 SG 1-2
 Young active women,
mostly highly educated
with an employee position
or managers
 Households of more than
3 persons
Dutch
Social Class 7 - 8
Social Class 5 - 6
French
Social Class 1 - 2
Other Women Sites 2
BEWEB Women Package
Social Class 3 - 4
1
This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle
2 Other
Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty
© BEWEB 2009
26
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB WOMEN PACKAGE PROFILE vs ONLINE POP.
(CIM Metriprofil Q3 2008, based on the Online population )
Household 5 persons
and more
Household 4 persons
Household 3 persons
12 - 17 years
130
120
Compared to the Other
Women Sites, the BEWEB
Women package1 is much
more selective on
18 - 24 years
25 - 29 years
30 - 34 years
110
100
Household 2 persons
35 - 39 years
90
80
Household 1 person
40 - 44 years
70
60
PRA
45 - 49 years
50
40
Managers
50 - 54 years
Employee
55 - 59 years
Active




18-34 & 55-59 years old
FR Women
SG 1-2
Educated and active
women, mostly with an
employee position
 PRA
60 - 64 years
College or University
Dutch
Social Class 7 - 8
Social Class 5 - 6
French
Social Class 1 - 2
Other Women Sites 2
BEWEB Women Package
Social Class 3 - 4
1
This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle
2 Other
Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty
© BEWEB 2009
27
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB WOMEN PACKAGE REACH vs COMPETITION
Reach (in%) of Women Sites on different criteria
(Reach on 4 weeks on Online Population - CIM Metriprofil Q32008)
80.00%
BEWEB Women1
75.82%
Adlink Women
70.00%
67.55%
De Persgroep
Women
Zita Lifestyle
62.80%
60.00%
56.70%
56.59%
MSN Lifestyle
50.00%
FAMIDOO
40.00%
Skynet Wellness,
fashion & beauty
30.00%
20.00%
10.00%
0.00%
Women
Women 18-44
NL Women
FR Women
PRA
This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women,
Femistyle, Rendez-vous Women
1
© BEWEB 2009
28
BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)
BEWEB WOMEN PACKAGE REACH vs COMPETITION
Overlap of the BEWEB Women Package Women Audience with Competition
(reach on Women Online on 4 weeks - CIM Metriprofil Q3 2008)
100%
1%
20%
90%
80%
1%
6%
1%
1%
5%
19%
9%
37%
70%
14%
21%
19%
60%
50%
Added abs reach
98%
98%
31%
Overlap
89%
40%
Solo abs reach
77%
30%
59%
61%
Adlink Women
de Persgroep Women
20%
32%
10%
0%
Other Women Sites
FAMIDOO
MSN Lifestyle
Skynet Wellness,
fashion & beauty
BEWEB reaches 62,8% of the Women surfing on Women Sites
51,2% of BEWEB Women Package’s Audience is exclusive
Zita Lifestyle
© BEWEB 2009
29