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Simply Reliable Software
Tom Coffin
PRESENTING “THE GREEN SOLUTION”
WHY GREEN?
It’s Popular
Stake Your Position Before Your Competitor Does
Short Term Differentiation
It Is Profitable
WHAT DO YOU KNOW?
Have You Read The LEED Reference Guide?
Are You Familiar with LEED (Leadership in Energy &
Environmental Design)?
Do You Understand The Point System?
Are You a Member of the US Green Building Council?
Are You Familiar with HR6?
It Became The Energy Independence and Security Act of 2007
The American Recovery and Reinvestment Act of 2009
State Plans
EDUCATE YOURSELF
Purchase the LEED Reference Guide
U.S. Green Building Council Website
http://www.usgbc.com
Power Drain
The Building Envelope
Lighting and Lighting Control
Automation
HOW GREEN IS YOUR COMPANY?
Jobsite
Scrap Wire Conservation
Recycling
Cleaning Supplies
Vehicles
Paper vs. Online
Packaging
Develop a “Green Plan”
Tell Your Prospects, Clients, Vendors, Everybody
GREEN BRANDING
Website
Brochure
Vehicles
Employees
Simply Reliable Solutions™
FORM A COALITION
Name It, Market It
Who Do You Need?
HVAC Contractor
ICF (Insulated Concrete Forms)
Foam Insulation
Solar Panel
Home Automation/Systems Integration
DEVELOP THE PLAN
Promote Each Other
Website Links
Coalition Website
Newspaper, Google Ads, Local TV-Promote
CREATE THE PRESENTATION
Who Is Involved?
Set The Agenda
Clearly Define Your Services
State Your Objective
The Value Proposition
Mission Statement
Quality of Life
Technology Applied to Structure
The Whole is Greater Than The Parts
Educate Your Audience
TAKE IT TO THE STREETS
Architects-Lunch & Learn AIA CEU’s
Builders
Realtors-Retrofit Opportunities
The General Public
QUALITY OF LIFE THROUGH TECHNOLOGY
PRESENTATION FOR
(ARCHITECT/BUILDER NAME)
ARCHITECT/BUILDER NAME
Greetings
Thank You For Having Us!
AGENDA-RESOURCES
Welcome
Objective Quality of Life Design
Technology Applied To Structure
The Whole Is Greater Than The Parts
The Energy Bill Rebates
LEED Certification
XYZ President
XYZ President
XYZ Designer
XYZ COO
Electrician,
ICF, Solar Co.
Coalition
Spokesperson
XYZ SYSTEMS SERVICES
Life Safety
Electrical
HVAC
Audio Video and Control
OBJECTIVE:
Enhance “Architects/Builder” Services
By Adding Value For Your Clients
THE VALUE PROPOSITION
Technology
Life Safety
Comfort
Entertainment
Building Envelope
Energy Efficiency
Fire Resistance
Cost Efficiency
WHO IS XYZ SYSTEMS?
XYZ Systems combines Life Safety,
Comfort, and Entertainment into One
Easy-To-Use, Dependable System to
Improve Quality of Life
QUALITY OF LIFE
Life Safety
Intruder Detection
Fire Detection
Surveillance
Medical Alert
Comfort
Climate Temp & Humidity
Indoor Air Quality
Lighting
Lower Utility Costs
Entertainment
Music
Movies
Television
Control
Convenience
TECHNOLOGY APPLIED TO STRUCTURE
Nudura (ICF) and Demilac (Foam Insulation)
Fire Resistance
Durability
Energy Efficient
Cost Efficiency
Sound Resistance
Comfort
THE WHOLE IS GREATER THAN THE PARTS
Quality of Life Design and Integration
The Structure, Mechanicals, Electrical, and
Electronics
Affordable Control
Efficient Technologies
XYZ Architectural Services
THE ENERGY AND SECURITY ACT OF 2007
$2.25 Per Square Foot Commercial
$1,000 30% Energy Reduction
$2,000 50% Energy Reduction
1/3
Building Envelope
2/3
Technology Systems
LEADERSHIP IN ENERGY &
ENVIRONMENTAL DESIGN
Point System
Green Guide
Certifying a Home or Building
Join USGBC as an Individual or Organization
Become LEED AP (Associated Professional)
Case for Green Building (PowerPoint)
http://www.usgbc.com
THANK YOU FOR YOUR TIME
QUESTIONS?
FORWARD MOTION
Measure Your Success-Energy Bills
Be Press Savvy Invite To Seminars
Stay On Message
Update Your Presentation 6 Months/1 Year
Be A Sponge-Learn All You Can
Be The Expert-The Go To Person
SIMPLY RELIABLE SOLUTIONS/TOM COFFIN
Branding
Presentation Assistance
Brochure Development
Database Management
Sales & Marketing Development
Installation Process
Business Coaching
We Can Help!
FREE 30 Minute Consultation
Thank You!
Simply Reliable Software
http://www.simplyreliable.com
http://www.tomcoffinltd.com
Tom Coffin
617-731-0113 ext. 110