Transcript Rural Jul04

Can Internet provide opportunity for the 5 billion unconnected
in developing economies to leap-frog
Part 2: Applications & Empowering
using Rural India as an example
Prof. Ashok Jhunjhunwala, IITM, Chennai, India
[email protected]
Innovative Business Models

n-Logue : A Rural Service Provider
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aggregate demand into a kiosk
owned & driven by a local entrepreneur

$1000 (including taxes) per Kiosk providing telephone, Internet,
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multimedia PC with web-camera, printer and power back-up for PC
 plus Indian language software, video conferencing software, training and
maintenance

set up by a village entrepreneur on the lines of urban PCOs
 provides telephone, stand-alone Computer and Internet services
 needs $75 per month to break even (7cents per person per month)
TeNeT Group, IITM
July 04, Japan
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Kiosk: Bouquet of Services (besides
telephony)
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Education
Health
e-governance
Livelihood
Entertainment
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TeNeT Group, IITM
July 04, Japan
DTP work, games,
browsing, emails and
video mails add to kiosk
viability
3
Customised Courses for Various Age
Groups – in Local Language
TeNeT Group, IITM
July 04, Japan
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Remote Teaching: Tutorials
Science –
Long Question B
Math –
Long Question
Social –
Map Question
Spoken English –
Word Split
Livelihood – Making a Resume
TeNeT Group, IITM
July 04, Japan
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Digital Studio – Training
TeNeT Group, IITM
July 04, Japan
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Digital Studio – Low cost Photography
Passport
Photographs
ID cards
E- Dr Vet ?
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In Attapati village
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Priya’s chicken was limping
Photo sent to Veterinary college
Identified as Curled toe
paralysis
Cost for process

TeNeT Group, IITM
Reduced from $ 5 to 50 Cents
July 04, Japan
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Till recently Eye Ailments
that could only be detected
this way…
An Eye Camp conducted in a
Village in Tamil Nadu
Remote Eye
Care
An Online Clinic …
Group, IITM
04, Japan
*DrTeNeT
Mala
Fenn is a leading Gynecologist inJuly
Madurai
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Ordinary People too have a Voice …

This is Veeramani - a man with disabilities

His job was to operate the pump for the Village Overhead
Tank

The Village Head removed from his job and gave the post
to one of his relatives
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Through the kiosk, he sent an email petition to the Chief
Minister’s Cell, attaching a photograph of himself
A letter came back from the
CM’s Cell asking that he be
reinstated
e-Government
TeNeT Group, IITM
July 04, Japan
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Web- Durbar: DM talks to multiple villages on video
TeNeT Group, IITM
July 04, Japan
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Saving Crops and Agri-consultancy
Before
In a Village in
Madurai, the Lady’s
Finger (Okra) crop
was turning white
The problem
was sent to the
experts at the
Department of
Rural Extension,
Madurai
Agricultural
College and
Research Centre
who diagnosed
it as “Yellow
Mosaic disease”
Saving to farmer - $3500
Cost of Information - a dollar
After
Entertainment – Chiraag Radio
TeNeT Group, IITM
July 04, Japan
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Local Internet Newspaper - Chiraag Times
TeNeT Group, IITM
July 04, Japan
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TeNeT Group, IITM
July 04, Japan
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Rural Children create computer
drawings for greeting cards
TeNeT Group, IITM
July 04, Japan
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All drawn on a
Enabling Technologies & Team
Technologies & Team that makes this
possible
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corDECT WiLL
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RAS & Router
Banyan
Minnow ISP in a box
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Midas
Nilgiri
Billing System
Nilgiri
Network Management
Indian Language Office package
Multi-party multi-rate video conferencing
 Live Lecture
Rural ATM Machine
 Finger print detection
Medical Diagnostic kit
LCD projection system
Web Terminal MeTeL
On-line eye-testing
Sparse Area Comm System
NMSWorks
CK
OOPS
OOPS
Vortex
HP-IITM
Neurosynaptics
TeNeT
Midas
HP-IITM
TeNeT
TeNeT faculty and 10 companies incubated by it (1000 engineers) working to
make the dream true
TeNeT Group, IITM
July 04, Japan
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Office package in Indian Languages
IITM - Chennai Kavigal
Low bit-rate multi-party Video
Conferencing (audio + video + chat at 20 kbps onwards)
On-line lecturing at low bit-rates
TeNeT Group, IITM
July 04, Japan
IITM - OOPS
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Financial Services with Banks
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Kiosk operators to have Credit cards
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Collect cash from villager and pay online
 Govt. payments, Telephone bills
 Kiosk operator to be an agent for
 agri-crop loans
 Rural Insurance, Health and Crop
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Rural low cost ATMs at kiosks
 Works along with the PC already existing
 Breakthrough pricing envisaged of $ 1000
IITM-Vortex
IITM - NeuroSynaptic
Remote
Monitoring
of patient’s
health
using
wireless
A kit consisting of BP,
Temperature, ECG
measurement and
Stethoscope for $ 200
The Future
Rural Micro-Enterprises are the Wealth
Creators

Micro-enterprises need
 Finance
 Knowledge and Training
 Buying & Selling
 Insurance

Can Communications Enable
these ?
Agriculture
Trade &
Commerce
Animal
Husbandry
IT-Based
Services
Agricultural
Processing
Industry
TeNeT Group, IITM
July 04, Japan
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The Dream
Current Rural GDP in India
= $ 150 Billion
For a Population
= 700 million people
GDP / Person
= $ 200 per year
Rural Prosperity
DOUBLING per-capita Rural GDP
$ 400 per person per year
TeNeT Group, IITM
July 04, Japan
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Tomorrow’s kiosk
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Tomorrow the kiosk should become
 a communication hub: providing 50 telephone and Internet
connection in a village
 a center for virtual university / training center
 technology support center
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a support center for Entrepreneurship
a banking outlet
 micro-finance outlet
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a trading outlet
 agri-support center
a medical support center
and more

TeNeT Group, IITM
July 04, Japan
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Is this replicable in other developing
economies?

Replicable
 Business as drivers for connectivity
 aggregation of demand where incomes are low
 technology designed for specific condition can help

not necessarily replicable
 specific technologies and business models
TeNeT Group, IITM
July 04, Japan
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To Sum Up
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Focused & Innovative Approach: Create enterprise and
entrepreneurs
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IT and Communications can not be an
end in itself, they can be only a means
 means to significantly impact lives of
rural people
 Dream of Doubling per capita Rural
GDP: Finance, Commerce, Training &
Information are key
 Driving Education, Health and Entrepreneurship is
the means
 Number of innovative technologies and
applications catering specifically to
Rural areas required
TeNeT Group, IITM
July 04, Japan
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