Transcript Software-Produktlinienentwicklung

Volkswagen AutoUni Research
Concepts for Development
November 2004
Dr. Klaus Schaaf
Stanford Nov. 22, 2004
Research Approach of the AutoUni
Innovation = «commercialization of invention»,
Industrial
Research
University
Research
Innovation
Campus
Joseph A. Schumpeter
Innovation Research
Intelligent Merging of
Basic Academic Research
with
Applied Industrial Research
Overcome boundaries of space as well as of Institutions
Shorten Time to Market
Research at AutoUni
"Think Tank“ to support the urban
develpment of Wolfsburg
Volkswagen AutoUni
Education
Schools
Economics
and
Business
Administration
Science
and
Technology
• Scientists and Entrepreneurs
develop future trends
("Science meets Business")
through close relationship, spacial
as well as personal
• Supporting economic growth
• Supporting job development
Research
Future Labs
Humanities and
Social
Science
Corporation-relevant
Postgraduate Education
Mobile
Life Lab
AgeMI
Lab
TBD
Time Line
Jan 2005
Definition of topics in cooperation with
Volkswagen and Wolfsburg AG
Future Labs
- Limited time span
-
Cooperation-based research with
partners (Partners from Industry and
Academia)
- Working on "Real Cases"
-
- Learning by doing Research
(e.g. Masterthesis)
Success-oriented (New Products, New
Services, New Processes)
-
Oriented towards Innovation
(Commercialization of Inventions
according to Schumpeter)
as additional scientific qualification
Mid 2005
First contracts with partners for Future
Labs
February 2006
Moving to the Mobile Life Campus with
2-3 Future Labs
2007
5-6 Future Labs active
2010
The first "old" Future Labs are replaced
by new ones
Research Program of the AutoUni
Future Labs
Research
Fields
Corporate
Relevant Topics
Research
Program
Research Program of the AutoUni
Health
?
AgeMI Lab
Metropolis
Learning
Lab
Creativity & Change Lab
Mobile Life
Lab
?
Organizational Fitness
Standardization
Mobility
Organizational
Energy
Aging
Research of the Future
Leadership
Services
Strategy Lab
Health
Sustainability
Innovation
Research
Research
Fields
Corporate
Relevant Topics
Future
Labs
Fingerprint of AutoUni - Research
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Multiple Perspectives
(Technique, Economy, Society)
Transdisciplinary
Spacial
Closeness
Limited life span
(3-5 Years)
Research
cooperations
with Industry
and academic
partners
University
contacts
Public funding
of research
Economic
Development
Scientific
Approach
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Observation
Analysis
Improvement
Cooperative
Real Cases
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Future Labs
Service Oriented
Effective
Communication
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Flat Hierarchy
Short distances
Flexible
Research
Result
Oriented
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Commercialization by means of
new products, services, processes
Research Approach of the Volkswagen AutoUni
Market
Idea
Methods
Science
Services
Products
Knowledge
Research Approach of the Volkswagen AutoUni
Market
Services
Idea
Products
Usage
Methods
Sience
Knowledge
Research Approach of the Volkswagen AutoUni
Market
Services
Idea
Products
Observation
Methods
Science
Knowledge
Research Approach of the Volkswagen AutoUni
Market
Services
Idea
Products
Observation
Usage
Methods
Science
Knowledge
Research Approach of the Volkswagen AutoUni
Market
Services
Idea
Products
Observation
Future
Lab
Usage
Methods
Science
Knowledge
Alte Seiten
Fingerprint AutoUni - Lehre
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Integrierte
Lernumgebungen
Präsenz- und
Distanzlernen
Lokale Problembehandlung
Internationale
Ausrichtung
(Konzernstandorte)
Vielfältige
berufsspezifische
Fähigkeiten,
Fertigkeiten,
Techniken
Fachliche u. methodische
Perspektivenvielfalt
Zugriff auf unterschiedliche
Wissensbestände
Transdisziplinarität
Blended
Learning
JFD
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Akademische
eigenständige
Forschungsergebnisse durch
vernetztes
Denken
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Lösung real
existierender
Fälle des
Unternehmens
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Gezielter
Regelverstoß
eingefahrener
Denkroutinen
durch
Perspektivenwechsel
Wissenschaftlichkeit
Module
Regionaldidaktik
Real Cases
Events
Forschung
Kompetenzenvielfalt
Strategischer
Fokus

Zukunftsorientierte
Weiterentwicklung der
Forschung und
Trendanalysen
Musterbruch
Regelverstoß
Der Fingerprint der AutoUni
Transdisziplinarität
Blended
Research
Wissenschaftlichkeit
JFD
Regionaldidaktik
Kompetenzenvielfalt
Module
Real Cases
Events
Forschung
Strategischer
Fokus
Musterbruch
Regelverstoß
Der Fingerprint der AutoUni
Transdisziplinarität
Blended
Research
Wissenschaftlichkeit
JFD
Attract
Research
Leaders
Kompetenzenvielfalt
Module
Real Cases
Events
Forschung
Strategischer
Fokus
Musterbruch
Regelverstoß
Der Innovationsprozess im Fingerprint
Transdisziplinarität
Einbindung
Studenten und
Konzern in
Future Labs
Blended
Research
Forscher
aus aller
Welt
Attract
Research
Leaders
Akademie
Industrie
Technik
Ökonomie
Gesellschaft
Wissenschaftlichkeit
JFD
Kompetenzenvielfalt
Zukunftsoreintierte Verbesserung
des Innovationsprozesses
Beobachten
Analysieren
Verbessern
Module
Real Cases
Events
Forschung
Strategischer
Fokus
Musterbruch
Regelverstoß
Future
Labs
Keine herkömmlichen
Disziplinen,
kurze Wege
Forschungsprogramm der AutoUni
Forschungsprogramm
Forschungsthemen
Forschungsfelder
Future Labs
Forschungsprogramm der AutoUni
Innovationsforschung
Dienstleistung
Mobilität
Gesundheit
Nachhaltigkeit
Standardisierung
Mobilitätsservice
Age Lab
Metropolis
Learning Lap
Themen
AutoUni
Führung
Zukunftsforschung
Organisationale Fitness
Gesundheit
Forschungsprogramm
Aging
Creativity & Change Lap
Mobile Life Lab
Future Laps
Brennstoffzelle
Forschungsfelder
tbd
Strategy Lap
Organisationale
Energie