Transcript Document

Ten LinkedIn Tips
IDEAS TO APPLY RIGHT NOW
Career Development Partners | [email protected] | (918) 293-0500
1. Give first
 Approach LinkedIn with a “give first” mentality
 What can I do to serve my network/audience today?
 Share content
 Interact
 Before you ask what someone can do for you, do
something for them
 If you lead with a sales pitch, you will be dismissed!
#2.1. Punch Up Your Headline
 Most professionals list: Job title, Employer
Accountant II at Williams
 Vice President at Bank of Oklahoma
 Production Supervisor at The Charles Machine Works
 Senior Buyer at Braden Manufacturing
 Admin Assistant at NORDAM
 Account Executive at Level3

 120 Characters to really tell what value you
bring
 Use it!
#2.2. Punch Up Your Headline
#2.3. Punch Up Your Headline
#2.4. Punch Up Your Headline
 Janna’s profile is “Premium” so she pays to
have a photo in the background (nice,
downtown pic!)
 She says what she does then adds a tag about
what problem she solves.
#3.1. Summary
 Concise, brief, to the point, economy of words;
in short, a summary!
 Answer the question “what problem do you
solve for an employer?”
 Make it easy to read; break up blocks of text
with bulleted list
 New on the job? Focus on what the company
does and your role
#3.2. Summary
#3.3. Summary
#4.1: Update Public Profile URL
 URL = Universal Resource Locator = specific
web address
 Bad: www.linkedin.com/pub/-then something
like your name/867/5309 (plus random
numbers!)
 Good: www.linkedin/com/in/knightruss shorter, cleaner
 Use on resume, email signature, business card,
etc.
 Go to Profile, edit profile then:
#4.2. Update Public Profile URL
#4.3. Update Public Profile URL
#4.4. Update Public Profile URL
 Select one that is as close to your name as
possible
 May add “Tulsa” or “sales” or “MBA”
#5.1. Work History
 What problem did you solve?
 Use #, $ and % where possible (careful not to
use/disclose confidential company
information).
 New employee? Focus on what the company
does + your current focus
 May include work contact information here (if
currently employed)
 Use keywords
 Consider adding a block of keywords
#5.2. Work History
#5.3. Work History
Notice
the block
of
keywords
#6. Ask For Some Updated References
 Remember: Reference is the paragraph or two
written by someone you have worked
for/with/managed.
 What is the date of your most current LinkedIn
reference?
 Mine is 2 years old!
 Write one to get one – think about who you
have worked with who was great at what they
did and made you enjoy coming to work?
#7. Join Some New Groups
 Groups allow you to interact with others who
share a common interest
 Groups could be:
Discipline: Sales, engineering, accounting +
 Geographic (Tulsa, OKC, State of OK, Houston area +
 Industry: Oil & Gas, accounting, banking, health care +
 Specific: Downstream O&G, SOX 404 compliance,
metal commodity buyers, payroll, hospital consulting +
 Trade Assn: OIPA, American Bankers Association,
TAHRA, ATD, CFP, CPM +
 Interests: BSA volunteers, marathon runners, cycling +

#8.1 Grow Your Connections
 Who to invite?
 Former co-workers
 Competitors
 New acquaintances
 Vendors
 Employees at target employers
 Networking contacts
#8.2 Grow Your Connections
 Customize the invite
#8.3 Grow Your Connections
 Build a spreadsheet; this can become a networking
plan too for a job search
CDP
Travis Jones
CDP Phone
(918) 293-0500
(918) XXXRick Christensen
XXXX
(918) XXXDebra Arntsen
XXXX
(918) XXXVanessa Statum
XXXX
(918) XXXNancy Love-Wilson XXXX
(918) XXXMike Duke
XXXX
(918) XXXBill Young
XXXX
(918) XXXRob M.
XXXX
(918) XXXChad B.
XXXX
Debbie Y.
Sunny B.
Kim M.
(918) 419-8296
GENERALLY
Supervisors
Co-workers
Direct reports
Others
Vendors
Clients
Partners
"CDP Hat"
THG Energy THG Phone NorthStar
Jayne M.
Corey E.
Dan F.
Wes B.
John T.
Alex W.
Fort Knox
Certegy/FIS NC
ChoicePay
Asbury UMC Young Life
BSA
Neighbors
Kiwanis
OSU
AHS
#9. Interact
 No passive / voyeurism on LinkedIn!
 Be active to get noticed
 Congratulate people on new job
 Comment on good shares
 Interact with other people’s content
 Download the LinkedIn app for your smartphone
 Download the Connected app too -
10. Share Good Content
 Articles from your
 Favorite authors
favorite sources
 Good quotes (be





Forbes
HBR
Inc.com
Fortune
Tulsaworld
 Blog post



 New or relevant research 
 Trade publications
professional, probably
not memes)
Whitepapers
LinkedIn Pulse content
Off the beaten path
Events of professional
interest
My Ten For LinkedIn
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Give first
Punch up your headline
Summary
Customize Public Profile URL
Work history
Ask for some updated references
Join some new groups
Grow your connections
Interact
Share good content
What would you add?
 What did I miss?
 What would you add?
Russ leads client relations and business development for
Career Development Partners, a talent management company
that helps employers invest in people through search,
outplacement, coaching, leadership development and
consulting. We are in Tulsa and global (250+ offices) as a CPI
Partner Firm.
[email protected] | (918) 293-0500
careerdevelopmentpartners.com